Intelligence Resource (IR)
Praktisk Intelligence (I)/Business Intelligence (BI)/
OmverdensOvervåking (OO)
Om
|
Den som tar utgangspunkt i gårsdagen
|
Jan Vig’s Résumé
Internet Marketing Research/Intelligence concerning One to One Marketing/CRM
Content
1 Introduction/overview2. Search Strategy 3. One to One Marketing and its environment 4. Environmental Scan 5. Market analysis 6. Competitors Analyses 7. SWOT 8. Critical Success factors 9. Segmentation, Customer analysis and target markets 10. Business Objectives and Strategies 11. Marketing Mix tactics and Conclusions |
Chapter 1 |
Introduction/overview |
Chapter 1 Introduction/overview1.1 Generally1.2 Different definitions1.3 One to One marketing1.4 Assumptions/information |
Chapter 2 |
Chapter 2 Search Strategy |
Chapter 2 Search Strategy2.1 General things to be aware of by building up the personal intelligence system2.2 My search strategy2.3 . Personal intelligence Resources2.3.1 Information sought by me 2.3.2 Information sent to me 2.3.3 Information Assembled to me 2.3.4 Information archived by me 2.3.5 Information archived by others 2.4 Primary and secondary Research2.4.1 Primary market research 2.4.2 Secondary Market Research 2.5 Research Questions |
Chapter 3 |
One to One Marketing and its environment |
Chapter 3 One to One Marketing and its environment |
Chapter 4 |
Environmental Scan |
Chapter 4 Environmental Scan4.1 General trend4.2 What demographic trends / factors need to be considered?4.2.1 Generally 4.2.2 Demographics and Internet 4.3 Economic and Business trends / factors4.3.1 Generally 4.3.2 Internet and Economic and Business trends / factors 4.3. 4. Transactions 4.3.5 Daily Financial and Economic News Services 4.3.6 General Economic Demographics 4.3.7 Sample Economic Journals Online 4.3.8 Business Trends 4.4 What Political / Legal factors are likely to impact on the market?4.4.1 Generally 4.4.2 Internet and E-commerce 4.4.3 Internet and Work force 4.4.4 Internet commerce, Legal and ethical issues, security and regulations 4.4.5 The Market Impact of New Media 4.5 Trade and International Issues4.5.1 Generally 4.5.2 International Trade Newsgroups and Listservs 4.5.3 International Trade Sites 4.5.4 Trade and International Resources 4.6 What social / cultural trends / factors need to be considered?4.6.1 Generally 4.6.2 Trends for the future 4.6.4 The trends which are undermining One to One Industry’s concept 4.6.5 Other Social trends 4.6.6 Workforce trend 4.7 What technological trends / developments need to be considered?4.7.1 Generally 4.7.2 21st. Century trends(1) 4.7.3 21ST. Century trends (2) 4.7.4 Future Trends in Telecommunications 4.7.3 The Eight Critical Information TechnologyTrends 4.7.6 Internet and technology change 4.8 What environmental factors? (green environment)4.8.1 Generally 4.8.2 Internet |
Chapter 5 |
Market Analysis |
Chapter 5 Market analysis5.1 Trends5.1.1 Mega trends 5.1.2 Emerging Web Trends 5.1.3 1999 Web Trends 5.1.4 Where in the world is the Net taking us? 5.1.5 Future.sri.com 5.1.6 Predictions for the Web in 1999 5.1.7 Other trend forecasts 5.1.8 E-Commerce 5.1.9 Trends Technology 5.1.10 Drivers for Change – Consumers 5.1.11 Demographics 5.2 Internet statistics5.2.1 Internetstatistic.com 5.2.2 E-Marketer STATISTIKK 5.2.3 NUA 5.2.5 Activmedia 5.2.6 Dataquest 5.2.7 Surveyn.Net – Internet User Survey #2 5.2.8 Other Statistik 5.2.9 Web shopping Statistics 5.3 One to One marketing / Relationship marketing5.3.1 Relationship Marketing 5.3.2 1:1 marketing 5.3.3 Permission marketing 5.3.4 Power tools for 1:1 5.3.6 Critical Questions 5.3.8 The state of one to one online, part II 5.4 Customer care/ customer service5.4.1 Customer Care Pricewaterhous & Coopers 5.4.2 Customer Relationship Management CRM 5.4.3 Customer service 5.4.4 Collect customer information 5.4.5 Customer service 5.4.6 Internet Customer Service 5.5 Personalization5.5.1 Personalization: Marketing to one: 5.5.2 There are 4 ways to ad personalization to the web site 5.5.3 Different articles about personalization 5.6 Privacy5.6.1 Information sources on Internet concerning privacy 5.6.2 Articles about privacy 5.7 Security5.7.1 Different articles concerning security 5.7.2 NUA Security Issues 5.8 The Market place 1to1 after Peppers & Rogers5.8.1 Communications and Media 5.8.2 Customer Knowledgebase 5.8.3 Mass Customization 5.8.4 Distribution and Channel 5.8.5 Organizational Structure 5.9 The future of One to One Web Technology5.9.1 The Future of One-to-One Web Interactivity 5.9.2 The Future of One-to-One E-Mail 5.9.3 The Future of One-to-One Web Site Personalization 5.9.4 The Future of One-to-One Push 5.2.5 The Future of One-to-One Community 5.9.6 The Future of One-to-One Web Presentation and Conferencing 5.9.7 The Future of One-to-One Advertising and Promotion 5.9.8 The Future of One-to-One Web Site Tracking and Analysis 5.9.9 The future of tracking in a word: databases. 5.10 Products and customers5.10.1 Who is buying what over the Internet? 5.10.2 Customer-business interaction 5.10.3 Business relationships and communications 5.11 Changes in the market place5.11.1 Drivers of Change 5.11.2 Consumer Behaviour 5.11.3 Industry Response 5.12 Changes in the market response5.12.1 Product & Service Offering 5.12.2 Relationship Marketing 5.12.3 One to One Marketing 5.12.4 Mass Customisation 5.12.5 Future Delivery Mediums 5.13 Changes in delivery mediums5.13.1 Post 5.13.2 Fax 5.13.3 CDs and Disks 5.13.4 Kiosks 5.13.5 Pagers and PDAs 5.13.6 Telephones and Smartphones 5.13.7 Interactive TV 5.13.8 Web TV 5.13.9 Internet E-mail 5.13.10 Internet World Wide Web 5.13.11 Proprietory ISPs 5.13.12 Summary |
Chapter 6 |
Competitors Analysis |
Chapter 6 Competitors Analyses6.1 General6.2 Competitors Information Sources6.2.1 Information supplied by the competitors, knowingly or unknowingly 6.2.2 Trade Sources 6.2.3 Published Sources 6.2.4 Other Sources of Information 6.3 Decision6.4 The Industry6.4.1 Overview through Hoovers 6.4.2 Internet & Intranet Software & Services Accrue Software, Inc. 6.4.3 Telemarketing, Call Centers & Other Direct Marketing – Companies mentioned 6.5 Providers of Customer Solution in Scandinavia6.5.1 Million Handshakes AS 6.5.2 StroedeRalton 6.6 Peppers & Rogers Group6.6.1 Search trough Search engines 6.6.2 Search on the Web site of Peppers and Rogers Group Inc. 6.6.3 Searching and spying for company information 6.6.4 Searching newsgroups or mailing lists 6.6.5 Testing how Rogers And Peppers group Web site is evaluated 6.7 One to One marketing keywords6.8 Search trough different search engines for different keywords6.9 Other Competitive Resources |
Chapter 7 |
SWOT |
Chapter 7 SWOT7.1 Introduction7.2 Strengths7.2.1 The Benefits of relationship marketing 7.2.1.9 Savings 7.2.2 Precision marketing by Debora Kania. Strenghts of the Industry 7.2.3 Other Strenghts 7.3 Weaknesses7.3.1 Other Weaknesses 7.4 Opportunities7.4.2 What opportunities does the World Wide Web offer in reaching customers? 7.4.3 Other Opportunities 7.4.4 Intermediaries in shopping – What does that mean to the marketers? 7.4.6 Still other opportunities 7.4.7 Possibilities 7.5 Threats7.5.1 Threats to E-Commerce 7.5.2 Other threats 7.5.3 Barriers to selling over the Internet 7.5.4 Advice From Don Peppers 7.5.5 Once we determine that one to one marketing has a sound theoretical foundation, we need to pay attention to the practical issues: 7.5.6 Who is most threatened by the World Wide Web opportunity? 7.5.7 Threats when not handle in the right way |
Chapter 8 |
Critical Sucess Factors |
Chapter 8 Critical Success factors8.1 Introduction8.2 Megatrends8.3 Critical Issues In E-Commerce8.4 Critical success factors8.5 Critical Success Factors – OnetoOne Marketing8.5.1 General 8.5.2 Other Critical Success Factors 8.6 Barriers8.6.1 General 8.6.2 Specialization 8.6.3 Laws and regulations 8.7 Barriers to selling over the Internet8.8 How the Industry is coping with different issues is critical for the success8.8.1 The barriers to selling over the Internet 8.8.2 To understand and cope with the Impact of Information Superhighway and the trends 8.8.3 To cope with the Impacts of Globalisation 8.8.4 To cope with the Impact of Technologies 8.8.5 To cope with the Impact on Individuals 8.8.6 To Cope with the Social Concerns 8.8.7 To cope with the Impact on Organisations 8.8.8 To cope with the changes of the Information Intensive Occupations 8.8.9 Employment and Productivity Impacts 8.8.10 To cope with the Broadband Innovations 8.8.11 To cope with the changes by the Consumers 8.8.12 How the Industry is coping with Commodification 8.8.13 Consumption Patterns 8.8.14 How the Industry is handling Legal Issues 8.9 The Ideal Retail Store as criteria for success8.10 The Four Best Gifts To Give Your Site. Criteria for success8.11 The most Critical Information system Applications8.13 The Patricia Seybold Group8.13.1 The Eight Critical Success Factors for E-Business 8.13.2 The Five Steps to Success in Electronic Commerce 8.13.3 Tips for Successfully Managing E-Business Data 8.13.4 Criteria for Success Ronni Marshak October 8, 1999 8.14 10 Rules for effective e-commerce – Factors to consider8.15 IDEAS ’98: The Route to Strategic Customer Care8.16 To cope with «What does the e-customer want most?»8.17 To cope with the following Things to do8.18 To cope with «New Customer Values will force marketer to think in a new way»8.19 To cope with the rules of success on Internet are8.20 To find The right partners within the TIME indust8.21 To cope with » How will marketing on the World Wide Web differ from traditional marketing?»8.22 To cope with Measuring Project Success |
Chapter 9 |
Segmentation, Customer analysis and target markets |
Chapter 9 Segmentation, Customer analysis and target markets9. 1 Segmentation9.1.1 Bases for segmenting consumer market 9.1.2 Segmentation Internet users 9.1.3 Bases for segmenting business market 9.1.4 E-Business Market Segmentation 9.2 The Internet Consumer9.2.1 Shift of power to customer 9.2.2 Main motivations to Surf the Net 9.2.3 Facilitator: 9.2.4 Simplifier: 9.2.5 Accelerator: 9.2.6 It is 5 general categories of adopters of products 9.2.7 Strategies 9.2.8 Demographics-Age 9.2.9 Demographics- Gender 9.2.10 Female Users 9.2.11 Things that attract/repel females 9.2.12 Education attainment 9.3 The Internet Consumer and shopping9.3.1 Shopping on the Web (Interactive Home Shopping=IHS) 9.3.2 Reasons for using the Web to shop 9.3.3 Placing orders 9.3.4 Dissatisfying experiences with IHS 9.3.5 Perceived risk with IHS 9.3.6 Overcoming perception of risks 9.3.7 Trust in Action 9.3.8 Some supporting facts 9.3.9 Types of goods and decision-making 9.3.10 The IHS difference 9.3.11 Some ways of developing a IHS competitive advantage 9.3.12 24% of retail sales may be consumer direct by 2010 9.3.12 How Do You Fare With Accessory Buyers? 9.4 One to One’s target markets9.4.1 Target areas 9.4.2 Online targeting |
Chapter 10 |
Business Objectives and Strategies |
Chapter 10 Business Objectives and Strategies10.1 Focus on the Market Place10.2 One to One’s Objectives10.2.1 General 10.2.2. One to One’s Strategic Internet Marketing objective 10.3 One to One Marketing’s Business Strategy10.3.1 New Customer Values 10.3.2 One to One Marketing should ask the right questions 10.3.3 One to One Marketing’s customer needs should drive One to One Marketing’s business positioning and inter linking. 10.3.4 One to One Marketing’s strategic questions should be. 10.3.5 Appropriate One to One Marketing Internet strategic objectives 10.3.6 What’s in it for One to One Marketing’s customer? 10.3.7 The essential steps for One to One Marketing’s Internet strategy 10.4 Different articles to strategy10.4.1 Lead Generation in Today’s «New Media» Environment 10.4.2 Webtomorrow.com 10.4.3 Nettgain.com 10.4.4 Simbanet 10.4.5 Different ones |
Chapter 11 |
Marketing Mix tactics and Conclusions |
Chapter 11 Marketing Mix tactics and Conclusions11.1 Marketing on the Internet. The marketing mix11.1.1 Old 5 P’s 11.1.2 New 5 P’s 11.1.3 Issues in Web based marketing 11.2 The sales method11.3 Internet sales method11.4 The promotion strategy11.5 Internet promotion strategy11.6 Positioning and pricing policy of the services11.7 Internet positioning and pricing11.8 Conclusions |
For more information, please see my Electronic Résumé by clicking on a target one section at a time.
If you have any questions feel free to e-mail me at ja-vig@online.no
Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:
VIG CONSULTING
ORG.NR: 977 505 992
Jan Vig
Daglig leder
__________________
Kirkeveien 35, NO-1710, SARPSBORG
Mobile : +47 414 43 727
e-mail: ja-vig@online.no
Web: www.slowdown.no ,www.intelligence.no , www.risikoledelse.com
Copyright © 2000-2015 VIG CONSULTING
Guiden Intelligence Resource 
Legg igjen en kommentar