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2.5 Research Questions

 

Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)

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Kunnskapskilden

 

Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

Linker

 

Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia i 1999

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

 

Chapter 2

Chapter 2 Search Strategy

 

 

Chapter 2 Search Strategy

2.1 General things to be aware of by building up the personal intelligence system

2.2 My search strategy

2.3 . Personal intelligence Resources

2.3.1 Information sought by me

2.3.2 Information sent to me

2.3.3 Information Assembled to me

2.3.4 Information archived by me

2.3.5 Information archived by others

2.4 Primary and secondary Research

2.4.1 Primary market research

2.4.2 Secondary Market Research

2.5 Research Questions

 

 

 

2.5

Research Questions

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

  • How is the One to One Industry faring in the world?
  • What type of Businesses is related to the Industry?
  • What type of Businesses are using One to One marketing methods?
  • How is One to One marketing used in different parts of the World?
  • How are people reacting to giving away information about themselves?
  • E-commerce and One to One Industry?
  • Acceptance of One to One marketing among customers?
  • Legal consideration
  • Future trends within
    – Interactivity
    – E-mail
    – Personalization
    – Push
    – Community
    – Presentation
    – Advertising
    – Tracking
    – Database
  • Industry-specific key indicators of demand
  • Who is the competitors?
  • How many of the customers do we find online today, what are the trends for the future?
  • What are the customers specific needs and concerns?
  • What are the profile of the Consumers using the Internet?
  • What are the consumers doing on the Internet?
  • The Demographic of the Internet user houshold?
  • Internet user segmentation

 

 

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
ORG.NR: 977 505 992

Jan Vig
Daglig leder

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