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Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 8 |
Critical Sucess Factors |
Chapter 8 Critical Success factors8.1 Introduction8.2 Megatrends8.3 Critical Issues In E-Commerce8.4 Critical success factors8.5 Critical Success Factors – OnetoOne Marketing8.5.1 General 8.5.2 Other Critical Success Factors 8.6 Barriers8.6.1 General 8.6.2 Specialization 8.6.3 Laws and regulations 8.7 Barriers to selling over the Internet8.8 How the Industry is coping with different issues is critical for the success8.8.1 The barriers to selling over the Internet 8.8.2 To understand and cope with the Impact of Information Superhighway and the trends 8.8.3 To cope with the Impacts of Globalisation 8.8.4 To cope with the Impact of Technologies 8.8.5 To cope with the Impact on Individuals 8.8.6 To Cope with the Social Concerns 8.8.7 To cope with the Impact on Organisations 8.8.8 To cope with the changes of the Information Intensive Occupations 8.8.9 Employment and Productivity Impacts 8.8.10 To cope with the Broadband Innovations 8.8.11 To cope with the changes by the Consumers 8.8.12 How the Industry is coping with Commodification 8.8.13 Consumption Patterns 8.8.14 How the Industry is handling Legal Issues 8.9 The Ideal Retail Store as criteria for success8.10 The Four Best Gifts To Give Your Site. Criteria for success8.11 The most Critical Information system Applications8.13 The Patricia Seybold Group8.13.1 The Eight Critical Success Factors for E-Business8.13.2 The Five Steps to Success in Electronic Commerce8.13.3 Tips for Successfully Managing E-Business Data8.13.4 Criteria for Success Ronni Marshak October 8, 19998.14 10 Rules for effective e-commerce – Factors to consider8.15 IDEAS ’98: The Route to Strategic Customer Care8.16 To cope with «What does the e-customer want most?»8.17 To cope with the following Things to do8.18 To cope with «New Customer Values will force marketer to think in a new way»8.19 To cope with the rules of success on Internet are8.20 To find The right partners within the TIME industry8.21 To cope with » How will marketing on the World Wide Web differ from traditional marketing?»8.22 To cope with Measuring Project Success |
8.7 |
Barriers to selling over the Internet |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
| Organizational change setting up an electronic commerce site requires significant organizational changes such as improving communications and facilitating information to avoid duplication Infrastructure not being ready There is little point in opening up an on-line storefront offering an extensive range of products and services to order at the click of a button if the Industries delivery channels are not ready Lack of on-line payment solutions There are few reliable on-line payment methods available at present. SET standard is coming soon. Lack of integration with legacy systems Avoid the situation where the industry is displaying out-of-stock goods because the Web site for the businesses within the Industry is not integrated with the stock control databases. Lack of expertise According to KPMG Report on Electronic Commerce organizations feel that they lack the expertise to implement and exploit the opportunities for selling on the Internet Security issues Security issues are perhaps one of the greatest impediments to selling over the Internet both from the consumer’s and merchant’s point of view. They revolve around fears of data interception – especially that of credit card details transferred over the Internet; fraud – or misrepresentation of identity and unauthorized users gaining access to organizations’ networks. However, it would be accurate to say that currently the perception of risks is greater than actual risks.Advances in new technology are resolving many of the current security issues and concerns and the evolution of secure on-line payment methods and in changing demographics of Internet users are also speeding up the growth of on-line shopping. |
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