8.7 Barriers to selling over the Internet

 

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Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

Chapter 8

Critical Sucess Factors

 

 

Chapter 8 Critical Success factors

8.1 Introduction

8.2 Megatrends

8.3 Critical Issues In E-Commerce

8.4 Critical success factors

8.5 Critical Success Factors – OnetoOne Marketing

8.5.1 General

8.5.2 Other Critical Success Factors

8.6 Barriers

8.6.1 General

8.6.2 Specialization

8.6.3 Laws and regulations

8.7 Barriers to selling over the Internet

8.8 How the Industry is coping with different issues is critical for the success

8.8.1 The barriers to selling over the Internet

8.8.2 To understand and cope with the Impact of Information Superhighway and the trends

8.8.3 To cope with the Impacts of Globalisation

8.8.4 To cope with the Impact of Technologies

8.8.5 To cope with the Impact on Individuals

8.8.6 To Cope with the Social Concerns

8.8.7 To cope with the Impact on Organisations

8.8.8 To cope with the changes of the Information Intensive Occupations

8.8.9 Employment and Productivity Impacts

8.8.10 To cope with the Broadband Innovations

8.8.11 To cope with the changes by the Consumers

8.8.12 How the Industry is coping with Commodification

8.8.13 Consumption Patterns

8.8.14 How the Industry is handling Legal Issues

8.9 The Ideal Retail Store as criteria for success

8.10 The Four Best Gifts To Give Your Site. Criteria for success

8.11 The most Critical Information system Applications

8.13 The Patricia Seybold Group

8.13.1 The Eight Critical Success Factors for E-Business

8.13.2 The Five Steps to Success in Electronic Commerce

8.13.3 Tips for Successfully Managing E-Business Data

8.13.4 Criteria for Success Ronni Marshak October 8, 1999

8.14 10 Rules for effective e-commerce – Factors to consider

8.15 IDEAS ’98: The Route to Strategic Customer Care

8.16 To cope with «What does the e-customer want most?»

8.17 To cope with the following Things to do

8.18 To cope with «New Customer Values will force marketer to think in a new way»

8.19 To cope with the rules of success on Internet are

8.20 To find The right partners within the TIME industry

8.21 To cope with » How will marketing on the World Wide Web differ from traditional marketing?»

8.22 To cope with Measuring Project Success

 

 

8.7

Barriers to selling over the Internet

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

Organizational change
setting up an electronic commerce site requires significant organizational changes such as improving communications and facilitating information to avoid duplication
Infrastructure not being ready
There is little point in opening up an  on-line storefront offering an extensive range of products and services to order at the click of a button if the Industries delivery channels are not ready
Lack of on-line payment solutions
There are few reliable on-line payment methods available at present. SET standard is coming soon.
Lack of integration with legacy systems
Avoid the situation where the industry is displaying out-of-stock goods because the Web site for the businesses within the Industry is not integrated with the stock control databases.
Lack of expertise
According to KPMG Report on Electronic Commerce organizations feel that they lack the expertise to implement and exploit the opportunities for selling on the Internet
Security issues
Security issues are perhaps one of the greatest impediments to selling over the Internet both from the consumer’s and merchant’s point of view. They revolve around fears of data interception – especially that of credit card details transferred over the Internet; fraud – or misrepresentation of identity and unauthorized users gaining access to organizations’ networks. However, it would be accurate to say that currently the perception of risks is greater than actual risks.
Advances in new technology are resolving many of the current security issues and concerns and the evolution of secure on-line payment methods and in changing demographics of Internet users are also speeding up the growth of on-line shopping. 

 

 

 

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