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Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 8 |
Critical Sucess Factors |
Chapter 8 Critical Success factors8.1 Introduction8.2 Megatrends8.3 Critical Issues In E-Commerce8.4 Critical success factors8.5 Critical Success Factors – OnetoOne Marketing8.5.1 General 8.5.2 Other Critical Success Factors 8.6 Barriers8.6.1 General 8.6.2 Specialization 8.6.3 Laws and regulations 8.7 Barriers to selling over the Internet8.8 How the Industry is coping with different issues is critical for the success8.8.1 The barriers to selling over the Internet 8.8.2 To understand and cope with the Impact of Information Superhighway and the trends 8.8.3 To cope with the Impacts of Globalisation 8.8.4 To cope with the Impact of Technologies 8.8.5 To cope with the Impact on Individuals 8.8.6 To Cope with the Social Concerns 8.8.7 To cope with the Impact on Organisations 8.8.8 To cope with the changes of the Information Intensive Occupations 8.8.9 Employment and Productivity Impacts 8.8.10 To cope with the Broadband Innovations 8.8.11 To cope with the changes by the Consumers 8.8.12 How the Industry is coping with Commodification 8.8.13 Consumption Patterns 8.8.14 How the Industry is handling Legal Issues 8.9 The Ideal Retail Store as criteria for success8.10 The Four Best Gifts To Give Your Site. Criteria for success8.11 The most Critical Information system Applications8.13 The Patricia Seybold Group8.13.1 The Eight Critical Success Factors for E-Business8.13.2 The Five Steps to Success in Electronic Commerce8.13.3 Tips for Successfully Managing E-Business Data8.13.4 Criteria for Success Ronni Marshak October 8, 19998.14 10 Rules for effective e-commerce – Factors to consider8.15 IDEAS ’98: The Route to Strategic Customer Care8.16 To cope with «What does the e-customer want most?»8.17 To cope with the following Things to do8.18 To cope with «New Customer Values will force marketer to think in a new way»8.19 To cope with the rules of success on Internet are8.20 To find The right partners within the TIME industry8.21 To cope with » How will marketing on the World Wide Web differ from traditional marketing?»8.22 To cope with Measuring Project Success |
8.5 |
Critical Success Faktors – One to One Marketing/CRM |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
8.5.1 General
The marketing strategy is critical to the implementation of One to One Marketing’s overall Internet business strategy.
The One to One Marketing has to be aware of that some of the rules of success on Internet are:
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8.5.2 Other Critical Success Factors
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