8.5 Critical Success Factors – OnetoOne Marketing

 

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Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

Chapter 8

Critical Sucess Factors

 

 

Chapter 8 Critical Success factors

8.1 Introduction

8.2 Megatrends

8.3 Critical Issues In E-Commerce

8.4 Critical success factors

8.5 Critical Success Factors – OnetoOne Marketing

8.5.1 General

8.5.2 Other Critical Success Factors

8.6 Barriers

8.6.1 General

8.6.2 Specialization

8.6.3 Laws and regulations

8.7 Barriers to selling over the Internet

8.8 How the Industry is coping with different issues is critical for the success

8.8.1 The barriers to selling over the Internet

8.8.2 To understand and cope with the Impact of Information Superhighway and the trends

8.8.3 To cope with the Impacts of Globalisation

8.8.4 To cope with the Impact of Technologies

8.8.5 To cope with the Impact on Individuals

8.8.6 To Cope with the Social Concerns

8.8.7 To cope with the Impact on Organisations

8.8.8 To cope with the changes of the Information Intensive Occupations

8.8.9 Employment and Productivity Impacts

8.8.10 To cope with the Broadband Innovations

8.8.11 To cope with the changes by the Consumers

8.8.12 How the Industry is coping with Commodification

8.8.13 Consumption Patterns

8.8.14 How the Industry is handling Legal Issues

8.9 The Ideal Retail Store as criteria for success

8.10 The Four Best Gifts To Give Your Site. Criteria for success

8.11 The most Critical Information system Applications

8.13 The Patricia Seybold Group

8.13.1 The Eight Critical Success Factors for E-Business

8.13.2 The Five Steps to Success in Electronic Commerce

8.13.3 Tips for Successfully Managing E-Business Data

8.13.4 Criteria for Success Ronni Marshak October 8, 1999

8.14 10 Rules for effective e-commerce – Factors to consider

8.15 IDEAS ’98: The Route to Strategic Customer Care

8.16 To cope with «What does the e-customer want most?»

8.17 To cope with the following Things to do

8.18 To cope with «New Customer Values will force marketer to think in a new way»

8.19 To cope with the rules of success on Internet are

8.20 To find The right partners within the TIME industry

8.21 To cope with » How will marketing on the World Wide Web differ from traditional marketing?»

8.22 To cope with Measuring Project Success

 

 

8.5

Critical Success Faktors – One to One Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

8.5.1 General

 

The  marketing strategy is critical to the implementation of One to One Marketing’s overall Internet business strategy.

 

The One to One Marketing has to be aware of that some of the rules of success on Internet are:

  • Be first to market with innovative solutions.
  • Align and coordinate marketing and IT groups and information systems.
  • Employ targeted and innovative advertising strategies.
  • Exploit existing niches and create new niche business opportunities.
  • Integrate One to One Marketing’s solution into One to One Marketing’s customer’s daily practice.
  • Create a more complete customer solution.
  • Capitalize on the massive global audience
  • Select complementary inter linking business partners.
  • Allow customers to create, define, test, and market product themselves.
  • Learn from customer behaviors and habits.

 

8.5.2  Other Critical Success Factors

 

 

  • Deliver quality products and services,
  • The One to One Organization
    the customer has to get what he/she has ordered within the time limit the Industry has promised.
  • Product assortment.
    Here the Industry has to have a balance in what kind of products and services the Industry is offering. The Product assortment must be extensive and interesting.
  • Date-/delivery time /delivery ability
    The Industry has to keep its promise to deliver at time to the customers. The delivery has also to be complete.
  • Know – how.
    The Industry also need knowledge about associations within the Industry and knowledge about rules and regulations within the country they are selling their products to. As an example EU-rules and regulations. The Industry has to have competence in electronic commerce.
  • Customer satisfaction.
    The Industry has to meet the critic and suggestions from the customer efficient and direct, either by offering other products and services or give money back or a «credit note» or in another way. The Industry has to take the privacy of the clients customers serious. Because of the nature of the software they are selling.
  • Understanding of e-commerce
  • Security on Internet

 

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
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Jan Vig
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