Appendix 1 Search Strategy Internet


Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)




Intelligence/Business Intelligence/ OmverdensOvervåking 


Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 



Kunnskapskilden –  E-Business





E-Business – Nøkkelområder

E-Business – Sjekkliste Strategi

E-Business – Sjekkliste for IT Infrastrukturen

E-Business – Sjekkliste Innhold

E-Business – Sjekkliste for E-Handelssystemet

E-Business – Sjekkliste Marketing

E-Business – Sjekkliste Kundeservicesystemet

E-Business – Online Community

The E-Business, the E-Customer, their Relationship and Interactivity


KunnskapskildenE-Business –
E-Business, E-Customer, Relationship and Interactivity


The E-Business, the E-Customer,
their Relationship and Interactivity 

Jan Vig


Dissertation  av Jan Vig om E.Business, E-Customer, Relationship and Interactivity  (286 sider) i forbindelse med Masterstudie i Information Technology and Communication Juni 2000.


The E-Retailer Business, the E-Customer,
their Relationship and Interactivity

Table of Contents

Chapter One Introduction to the study

Chapter Two Business in Cyberspace

Chapter Three E- Retailer Commerce

Chapter Four E-Customer, Relationship and Interactivity

Chapter Five A Successful Case study –

Chapter Six The Future, Critical Success Factors, E-Business Strategy, Results and Conclusion








Appendix 1 Search Strategy Internet
Appendix 2 Key words E-Commerce and one to one Marketing/CRM

Appendix 3 Demographics and online shopping trends
Appendix 4 Opportunities and benefits, barriers and treats, challenges
Appendix 5 Online Promotion Possibilities
Appendix 6 Letter from Jeff Bezos Founder & CEO

Appendix 7 Questions Concerning E-business strategy
Appendix 8 Checklist for evaluation of an E-commerce Web site


Appendix 1

Search Strategy Internet


A. General things to be aware of by building up a personal intelligence system

When I build up my personal Intelligence system I have to be careful, because of all the resources out on the Internet. Therefore I found it most valuable to start my personal intelligence system in the way that I describe the strategy which I am using.

After searching a lot on the Internet I have been very carefully with which the sources I choose.
It is a lot of valuable sources, which are collected from either Librarians or Information professional and these sources I have found best to use.
To be effective in searching on the Internet you have to have a simple method. You have to have a strategy, otherwise you will loose yourself in all the information available on the Internet.

In this research project I will out of my experience only use certain starting points, some subjects three, two till three search engines and use Google Groups and Liszt .


My method is quite simple I go to the known and quality proved sources first.


I have tried to use different sources:

  • Information sought by me
  • Information sent to me
  • Information assembled to me
  • Information archived by me
  • Information archived by others



In my case: I use the following meta resources:

Copernic To download from (in Norwegian) a needle in a bottle of hay an edge over your competitors electronic daily news
Working smarter


SearchEngine Watch


Warning: The largest search engines index less than 1/10th of the web! «Two scientists from the NEC Research Institute in Princeton carried out a study on the Net’s loudest search engines and found that not only do they not index the best part of the Net but they are most likely to index commercial over educational, US over European and popular over relatively unknown,» reported Nua Internet Surveys on July 13th, 1999.


B. My search strategy


  1. I define the research question or problem
  2. I define some keywords ,I am thinking synonyms
  3. I use Copernic (Meta) to get an overview.
    I find indications on interesting sites. I write down the sources, but I do not go into the articles to read . Sometimes I also choose two/three general search engines in addition to get the overview.
  4. Then I think about which sources are natural to look into: Newspaper, magazines. News archive, databases, special communities, references, libraries etc.
  5. Then I use guides and subjects threes
  6. I use some of the search engines more goal oriented
  7. I also seek newgroups and mailing lists



5.  Guides and subjects threes


The encyclopedias



Guides: Two till five of these:



Subject Trees



Distributed subject TreesThis is collection of “trailblazer” pages (collections, guides, index, indices, meta , subject-guide, subject index pages etc)


6.  Search engines used more goal oriented


Individual Search Engines

  • AltaVista very large database of Web sites and Usenet newsgroups with advanced Boolean and field search
  • HotBot very large database with easy form-based Boolean, field, and media search options; includes its channel content with the results for searches on broad or popular terms; clusters results by presenting one hit per site
  • Northern Light results are organized into concept or location folders; Special Collection articles available for a small fee
  • Google ranks pages by the number of links from pages ranked high by the service; offers the option to view sites quickly if they are in the service’s cache
  • Infoseek ccurate search engine of Web sites, Usenet newsgroups, Reuters news, and companies with field search options; clusters results by presenting one hit per site; offers recommended and/or reviewed Web sites for certain topics.
  • Excite large, current database with concept searching available to focus results; includes its channel content with results for searches on broad or popular terms
  • Lycos small database offering the bonus of proximity searching and the option to control factors in the relevancy ranking of results



Meta Search Engines /Combinations

  • Cyber411 search a large number of search engines and directories with the option to perform full Boolean and proximity searches
  • Metacrawler/Inference Find retrieve results in relevancy ranked order; useful power search available with a template of search options
  • ProFusion chooses the best three engines for your query based on user responses to previous search results; also offers the option to choose the fastest three engines
  • Savvy Search (L) offers retrieval by a choice of topics and document types and a user-friendly template for building a search; choose «Integrate results» to remove duplicates
  • (L) provides the user with direct access to hundreds of search engines. The engines are organized into over 25 subject categories, allowing the user to narrow a search



Search Engine Collections
(Retrieve Results From Each Site Separately (comprehensive results)




7. I also seek newgroups and mailing lists


  • – – search postings to thousands of Usenet newsgroups; free registration is available for special services including discussion forums, spam-free e-mail accounts, and e-mail alerts about postings on topics (threads) of my choice
  • Reference.com Usenet and mailing list postings are searchable with advanced search options; can also store queries and receive results via e-mail
  • The Liszt Directory of E-mail Discussion Groups Liszt one of the largest directories of email discussion groups. It features fast, searchable access to information on more than 60,000 listserv, majordomo, listproc, and independently-managed mailing lists.



C. Personal intelligence Resources


C1 Information sought by me

C2  Information sent to me



Personal resources


Professional resources


Technology and the Web


Newsfeed/mailing lists



C3 Information Assembled to me




Professional resources



Web Marketing E-Zines



C4 Information archived by me


  • My bookmark(not available here)


C5 Information archived by others





Download Dissertation


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Jan Vig
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