Appendix 1 Search Strategy Internet

 

Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)

 DSCF1341_gb

Kunnskapskilden

 

Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

Linker

 

Kunnskapskilden –  E-Business

 

OLYMPUS DIGITAL CAMERA

 

 

E-Business – Nøkkelområder

E-Business – Sjekkliste Strategi


E-Business – Sjekkliste for IT Infrastrukturen


E-Business – Sjekkliste Innhold


E-Business – Sjekkliste for E-Handelssystemet


E-Business – Sjekkliste Marketing


E-Business – Sjekkliste Kundeservicesystemet
 

E-Business – Online Community

The E-Business, the E-Customer, their Relationship and Interactivity

 

KunnskapskildenE-Business –
E-Business, E-Customer, Relationship and Interactivity

 

Dissertation
The E-Business, the E-Customer,
their Relationship and Interactivity 

Jan Vig

 

Dissertation  av Jan Vig om E.Business, E-Customer, Relationship and Interactivity  (286 sider) i forbindelse med Masterstudie i Information Technology and Communication Juni 2000.

 

The E-Retailer Business, the E-Customer,
their Relationship and Interactivity

Table of Contents

Chapter One Introduction to the study

Chapter Two Business in Cyberspace

Chapter Three E- Retailer Commerce

Chapter Four E-Customer, Relationship and Interactivity

Chapter Five A Successful Case study – Amazon.com

Chapter Six The Future, Critical Success Factors, E-Business Strategy, Results and Conclusion

Appendix

 

7

Appendix 

 

 

Appendix

Appendix 1 Search Strategy Internet
Appendix 2 Key words E-Commerce and one to one Marketing/CRM

Appendix 3 Demographics and online shopping trends
Appendix 4 Opportunities and benefits, barriers and treats, challenges
Appendix 5 Online Promotion Possibilities
Appendix 6 Letter from Jeff Bezos Founder & CEO Amazon.com

Appendix 7 Questions Concerning E-business strategy
Appendix 8 Checklist for evaluation of an E-commerce Web site

 

Appendix 1

Search Strategy Internet

 

A. General things to be aware of by building up a personal intelligence system


When I build up my personal Intelligence system I have to be careful, because of all the resources out on the Internet. Therefore I found it most valuable to start my personal intelligence system in the way that I describe the strategy which I am using.

After searching a lot on the Internet I have been very carefully with which the sources I choose.
It is a lot of valuable sources, which are collected from either Librarians or Information professional and these sources I have found best to use.
To be effective in searching on the Internet you have to have a simple method. You have to have a strategy, otherwise you will loose yourself in all the information available on the Internet.

In this research project I will out of my experience only use certain starting points, some subjects three, two till three search engines and use Google Groups http://groups.google.com and Liszt http://www.liszt.com .

 

My method is quite simple I go to the known and quality proved sources first.

 

I have tried to use different sources:

  • Information sought by me
  • Information sent to me
  • Information assembled to me
  • Information archived by me
  • Information archived by others

 

 

In my case: I use the following meta resources:

Copernic To download from http://www.copernic.com
http://www.startsiden.no/researchmetode.shtml (in Norwegian)http://www.albany.edu/libraryhttp://wwwscout.cs.wisc.edu/toolkit/searching/index.htmlhttp://www.simtel.net/simtel.net/presno/bok/Finding a needle in a bottle of hay http://www.simtel.net/simtel.net/presno/bok/10.htmlGetting an edge over your competitors http://www.simtel.net/simtel.net/presno/bok/11.htmlYour electronic daily news http://www.simtel.net/simtel.net/presno/bok/9.html
Working smarter http://www.simtel.net/simtel.net/presno/bok/part3.html

Yahoo http://dir.yahoo.com/Computers_and_Internet/Internet/World_Wide_Web/Searching_the_Web/

SearchEngine Watch http://www.searchenginewatch.com

 

Warning: The largest search engines index less than 1/10th of the web! «Two scientists from the NEC Research Institute in Princeton carried out a study on the Net’s loudest search engines and found that not only do they not index the best part of the Net but they are most likely to index commercial over educational, US over European and popular over relatively unknown,» reported Nua Internet Surveys on July 13th, 1999. http://www.nua.com

 

B. My search strategy

 

  1. I define the research question or problem
  2. I define some keywords ,I am thinking synonyms
  3. I use Copernic (Meta) to get an overview.
    I find indications on interesting sites. I write down the sources, but I do not go into the articles to read . Sometimes I also choose two/three general search engines in addition to get the overview.
  4. Then I think about which sources are natural to look into: Newspaper, magazines. News archive, databases, special communities, references, libraries etc.
  5. Then I use guides and subjects threes
  6. I use some of the search engines more goal oriented
  7. I also seek newgroups and mailing lists

 

 

5.  Guides and subjects threes

 

The encyclopedias

 

 

Guides: Two till five of these:

 

 

Subject Trees

 

 

Distributed subject TreesThis is collection of “trailblazer” pages (collections, guides, index, indices, meta , subject-guide, subject index pages etc)

 

6.  Search engines used more goal oriented

 

Individual Search Engines

  • AltaVistahttp://www.altavista.com/ very large database of Web sites and Usenet newsgroups with advanced Boolean and field search
  • HotBothttp://www.hotbot.com/ very large database with easy form-based Boolean, field, and media search options; includes its channel content with the results for searches on broad or popular terms; clusters results by presenting one hit per site
  • Northern Lighthttp://www.northernlight.com/ results are organized into concept or location folders; Special Collection articles available for a small fee
  • Googlehttp://www.google.com/ ranks pages by the number of links from pages ranked high by the service; offers the option to view sites quickly if they are in the service’s cache
  • Infoseekhttp://infoseek.go.com/ ccurate search engine of Web sites, Usenet newsgroups, Reuters news, and companies with field search options; clusters results by presenting one hit per site; offers recommended and/or reviewed Web sites for certain topics.
  • Excitehttp://www.excite.com/ large, current database with concept searching available to focus results; includes its channel content with results for searches on broad or popular terms
  • Lycoshttp://www.lycos.com/ small database offering the bonus of proximity searching and the option to control factors in the relevancy ranking of results

 

 

Meta Search Engines /Combinations

  • Cyber411http://www.cyber411.com/ search a large number of search engines and directories with the option to perform full Boolean and proximity searches
  • Metacrawler/Inference Findhttp://www.go2net.com/search.html retrieve results in relevancy ranked order; useful power search available with a template of search options
  • ProFusionhttp://www.profusion.com/ chooses the best three engines for your query based on user responses to previous search results; also offers the option to choose the fastest three engines
  • Savvy Search (L)http://www.savvysearch.com/ offers retrieval by a choice of topics and document types and a user-friendly template for building a search; choose «Integrate results» to remove duplicates
  • Search.com (L) http://www.search.com Search.com provides the user with direct access to hundreds of search engines. The engines are organized into over 25 subject categories, allowing the user to narrow a search

 

 

Search Engine Collections
(Retrieve Results From Each Site Separately (comprehensive results)

 

 

 

7. I also seek newgroups and mailing lists

 

  • Groups.google.com – http://www.groups.google.com – search postings to thousands of Usenet newsgroups; free registration is available for special services including discussion forums, spam-free e-mail accounts, and e-mail alerts about postings on topics (threads) of my choice
  • Reference.comhttp://www.reference.com/ Usenet and mailing list postings are searchable with advanced search options; can also store queries and receive results via e-mail
  • The Liszt Directory of E-mail Discussion Groups http://www.liszt.com/ Liszt one of the largest directories of email discussion groups. It features fast, searchable access to information on more than 60,000 listserv, majordomo, listproc, and independently-managed mailing lists.

 

 

C. Personal intelligence Resources

 

C1 Information sought by me

C2  Information sent to me

Trends

 

Personal resources

 

Professional resources

 

Technology and the Web

 

Newsfeed/mailing lists

 

 

C3 Information Assembled to me

 

News

 

Professional resources

 

Ezins

Web Marketing E-Zines

 

 

C4 Information archived by me

 

  • My bookmark(not available here)

 

C5 Information archived by others

 

 

 

 

Download Dissertation

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

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Jan Vig
Daglig leder

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