11.8 Conclusions


Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)





Intelligence/Business Intelligence/ OmverdensOvervåking 


Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 


Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier


Internet Marketing Intelligence



Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM


Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000



Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions




Chapter 11

Marketing Mix tactics and Conclusions 



Chapter 11 Marketing Mix tactics and Conclusions

11.1 Marketing on the Internet. The marketing mix

11.1.1 Old 5 P’s

11.1.2 New 5 P’s

11.1.3 Issues in Web based marketing

11.2 The sales method

11.3 Internet sales method

11.4 The promotion strategy

11.5 Internet promotion strategy

11.6 Positioning and pricing policy of the services

11.7 Internet positioning and pricing

11.8 Conclusions






Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000


The Industry has to follow the Peppers and Rogers group suggestions of four steps an enterprise must take to establish a powerful 1 to 1 relationship with customers.



These are:

  • Identify customers, as best as the Industry can, on a one to one basis. Get too know them and what they buy.
  • Differentiate among your customers. Learn which ones are more valuable to you than others. Figure out what percent of your customers generate what percent of sales and profits. Find out who your best customers are and how too keep them. Evaluate whether or not you might have to “fire” some of your customers. ( In other words, some customers might actually be bad for business.) Differentiate among your customers’ needs. Do they all need the same products, services or does each one need a unique version?
  • Interact and communicate effectively with your customers. Develop a relationship with each one. The more information you gather, the better the relationship. Don’t be afraid to test, retool and test again.
  • Customize your products and services to make each customer happy. This means you must evaluate how flexible your organization and production facilities are.



Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:


ORG.NR: 977 505 992

Jan Vig
Daglig leder

Kirkeveien 35, NO-1710, SARPSBORG
Mobile : +47 414 43 727
e-mail: ja-vig@online.no
Web: www.slowdown.no ,www.intelligence.no , www.risikoledelse.com

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