11.8 Conclusions

 

Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)

 DSCF1341_gb

 

Kunnskapskilden

 

Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

Linker

Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

 

 

Chapter 11

Marketing Mix tactics and Conclusions 

 

 

Chapter 11 Marketing Mix tactics and Conclusions

11.1 Marketing on the Internet. The marketing mix

11.1.1 Old 5 P’s

11.1.2 New 5 P’s

11.1.3 Issues in Web based marketing

11.2 The sales method

11.3 Internet sales method

11.4 The promotion strategy

11.5 Internet promotion strategy

11.6 Positioning and pricing policy of the services

11.7 Internet positioning and pricing

11.8 Conclusions

 

 

11.8

Conclusions

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

The Industry has to follow the Peppers and Rogers group suggestions of four steps an enterprise must take to establish a powerful 1 to 1 relationship with customers.

 

 

These are:

  • Identify customers, as best as the Industry can, on a one to one basis. Get too know them and what they buy.
  • Differentiate among your customers. Learn which ones are more valuable to you than others. Figure out what percent of your customers generate what percent of sales and profits. Find out who your best customers are and how too keep them. Evaluate whether or not you might have to “fire” some of your customers. ( In other words, some customers might actually be bad for business.) Differentiate among your customers’ needs. Do they all need the same products, services or does each one need a unique version?
  • Interact and communicate effectively with your customers. Develop a relationship with each one. The more information you gather, the better the relationship. Don’t be afraid to test, retool and test again.
  • Customize your products and services to make each customer happy. This means you must evaluate how flexible your organization and production facilities are.

 

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
ORG.NR: 977 505 992

Jan Vig
Daglig leder

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Mobile : +47 414 43 727
e-mail: ja-vig@online.no
Web: www.slowdown.no ,www.intelligence.no , www.risikoledelse.com

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