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Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
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Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 4 |
Environmental Scan |
Chapter 4 Environmental Scan4.1 General trend4.2 What demographic trends / factors need to be considered?4.2.1 Generally 4.2.2 Demographics and Internet 4.3 Economic and Business trends / factors4.3.1 Generally 4.3.2 Internet and Economic and Business trends / factors 4.3. 4. Transactions 4.3.5 Daily Financial and Economic News Services 4.3.6 General Economic Demographics 4.3.7 Sample Economic Journals Online 4.3.8 Business Trends 4.4 What Political / Legal factors are likely to impact on the market?4.4.1 Generally 4.4.2 Internet and E-commerce 4.4.3 Internet and Work force 4.4.4 Internet commerce, Legal and ethical issues, security and regulations 4.4.5 The Market Impact of New Media 4.5 Trade and International Issues4.5.1 Generally 4.5.2 International Trade Newsgroups and Listservs 4.5.3 International Trade Sites 4.5.4 Trade and International Resources 4.6 What social / cultural trends / factors need to be considered?4.6.1 Generally 4.6.2 Trends for the future 4.6.4 The trends which are undermining One to One Industry’s concept 4.6.5 Other Social trends 4.6.6 Workforce trend 4.7 What technological trends / developments need to be considered?4.7.1 Generally 4.7.2 21st. Century trends(1) 4.7.3 21ST. Century trends (2) 4.7.4 Future Trends in Telecommunications 4.7.3 The Eight Critical Information TechnologyTrends 4.7.6 Internet and technology change 4.8 What environmental factors? (green environment)4.8.1 Generally 4.8.2 Internet |
4.5 |
Trade and International Issues |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
4.5.1 Generally
As a summary managers for this topic have to deal with issues such as :
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The emerging global economy is bringing opportunities and challenges to business organizations of all sizes. The world truly is becoming smaller, and the Internet has taken center stage in enabling global commerce. As we move into this age of the global economy, more international business opportunities are becoming available. What may not have been feasible even five years ago is an opportunity to capitalize on today.
The Internet is a veritable cornucopia of contacts, information, and assistance. Whether we need a quote on an import/export shipment, an overseas partner, or information on multinational trade agreements such as the General Agreement on Tariffs and Trade (GATT) and the North American Free Trade Agreement (NAFTA), the Internet is the source. We can also use the Internet to find out what needs are in specific countries, as we may have the product or service that fulfills their stated needs.
Online trade organization sites are excellent sources of current information.
Hundreds of foreign periodicals, provided online in English, give insight into current trade and economic issues facing different.
Multinational organizations charged with cultivating business relationships between member countries offer information and assistance, especially with terms and nature of trade agreements, restrictions, and protocols. Such organizations include the United Nations, World Trade Organization, International Monetary Fund, and the World Bank.
| BizWebhttp://www.bizweb.com/ |
| Legal information at:International Trade law: http://itl.irv.iut.no/trade_law/ |
See also the Meta resource http://www.howtoconquertheworld.com
4.5.2 International Trade Newsgroups and Listservs
Although the World Wide Web is an endless source of information, it is not the only area of the Internet that can be useful to us. The area of the Internet known as Usenet is the place where global conversations take place.
| Some newsgroups related to small business and international trade are:news:alt.business.import-exportnews:alt.business.import-export.computer
news:alt.business.import-export.food news:alt.business.import-export.raw-material news:alt.business.import-export.services news:alt.business.international |
4.5.3 International Trade Sites
| ETO Associateshttp://www.globalcon.org/untpdc/eto/etoass.htmlEUROPA-European Commission |
EU Demands U.S. Drop Tax Break Source: Associated Press 20 September
http://216.33.103.184/cgibin/NewsService?osform_template=pages/cnniwStory&ID=cnniw&storypath=News/Story_1999_09_20.NRdb@2@15@3@428&path=News/Category.NRdb@2@4
Publication date: Sep 20, 1999 © 1999, NewsReal, Inc.
BRUSSELS, Belgium (AP) — The European Union on Monday demanded the United States drop an export support program for U.S. companies within the next 12 months, after a World Trade Organization ruling upheld EU claims that the program constitutes an unfair tax break.
| ExportNethttp://www.exporttoday.com/GATTS World Trade Directory Index
http://www.gatts.com/gatts_docs/World_Trade.html ???? Global Legal Information Network-Law Library of Congress http://lcweb2.loc.gov/glin/glinhome.html International Business Network’s Global Index of Chambers of Commerce and Industry ????? http://www1.usa1.com/~ibnet/chamshp.html The Internationalist http://www.internationalist.com/ The International Trade Administration, on the World Wide Web at http://www.ita.doc.gov |
4.5.4 Trade and International Resources
The world truly is becoming smaller, and the Internet has taken center stage in enabling global commerce. As we move into this age of the global economy, more international business opportunities are becoming available. What may not have been feasible even five years ago is an opportunity to capitalize on today.
Online trade organization sites are excellent sources of current information on specific opportunities, availability of incentives in foreign markets, and assistance in establishing a presence outside of the United States.
| International Trade Centre-United Nations http://www.intracen.org/International Trade Law
http://ananse.irv.uit.no/trade_law/nav/trade.html http://lexmercatoria.net/ I-TRADE-International Trade Resource and Data Exchange Small Business Administration-Office of International Trade http://www.sbaonline.sba.gov/OIT/ http://www.tradecompass.com/brief/ Union of International Organizations United Nations Trade Point Development Centre and Network |
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