Intelligence Resource (IR)
Praktisk Intelligence (I)/Business Intelligence (BI)/
OmverdensOvervåking (OO)
Kunnskapskilden
Intelligence/Business Intelligence/ OmverdensOvervåkingE-BusinessInternet Marketing IntelligenceInternett MarketingWeb utviklingsprossenCD/Video utviklingsprossenTips& TriksLinker |
Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 11 |
Marketing Mix tactics and Conclusions |
Chapter 11 Marketing Mix tactics and Conclusions11.1 Marketing on the Internet. The marketing mix11.1.1 Old 5 P’s 11.1.2 New 5 P’s 11.1.3 Issues in Web based marketing 11.2 The sales method11.3 Internet sales method11.4 The promotion strategy11.5 Internet promotion strategy11.6 Positioning and pricing policy of the services11.7 Internet positioning and pricing11.8 Conclusions |
11.3 |
Internet Sales Method |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
The Internet works as a supporting channel for sales. Customers can easily find information about the services, send inquiries and feedback via the Internet. All information has to be updated. That is how the Internet works as a decision maker.
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