2.2 My search strategy

 

Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)

 DSCF1341_gb

 

Kunnskapskilden

 

Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

Linker

 

Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia i 1999

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

 

Chapter 2

Chapter 2 Search Strategy

 

 

Chapter 2 Search Strategy

2.1 General things to be aware of by building up the personal intelligence system

2.2 My search strategy

2.3 . Personal intelligence Resources

2.3.1 Information sought by me

2.3.2 Information sent to me

2.3.3 Information Assembled to me

2.3.4 Information archived by me

2.3.5 Information archived by others

2.4 Primary and secondary Research

2.4.1 Primary market research

2.4.2 Secondary Market Research

2.5 Research Questions

 

 

Chapter 2.2

My search strategy

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia i 1999/2000

 

  1. I define the research question or problem
  2. I define some keywords ,I am thinking synonyms
  3. I use Copernic (Meta) to get an overview.
    I find indications on interesting sites. I write down the sources, but I do not go into the articles to read . Sometimes I also choose two/three general search engines in addition to get the overview.
  4. Then I think about which sources are natural to look into: Newspaper, magazines. News archive, databases, special communities, references, libraries etc.
  5. Then I use guides and subjects threes
  6. I use some of the search engines more goal oriented
  7. I also seek newgroups and mailing lists

 

 

5.  Guides and subjects threes

 

The encyclopedias

 

 

Guides: Two till five of these:

 

 

Subject Trees

 

 

Distributed subject TreesThis is collection of “trailblazer” pages (collections, guides, index, indices, meta , subject-guide, subject index pages etc)

 

6.  Search engines used more goal oriented

 

Individual Search Engines

  • AltaVistahttp://www.altavista.com/ very large database of Web sites and Usenet newsgroups with advanced Boolean and field search
  • HotBothttp://www.hotbot.com/ very large database with easy form-based Boolean, field, and media search options; includes its channel content with the results for searches on broad or popular terms; clusters results by presenting one hit per site
  • Northern Lighthttp://www.northernlight.com/ results are organized into concept or location folders; Special Collection articles available for a small fee
  • Googlehttp://www.google.com/ ranks pages by the number of links from pages ranked high by the service; offers the option to view sites quickly if they are in the service’s cache
  • Infoseekhttp://infoseek.go.com/ ccurate search engine of Web sites, Usenet newsgroups, Reuters news, and companies with field search options; clusters results by presenting one hit per site; offers recommended and/or reviewed Web sites for certain topics.
  • Excitehttp://www.excite.com/ large, current database with concept searching available to focus results; includes its channel content with results for searches on broad or popular terms
  • Lycoshttp://www.lycos.com/ small database offering the bonus of proximity searching and the option to control factors in the relevancy ranking of results

 

 

Meta Search Engines /Combinations

  • Cyber411http://www.cyber411.com/ search a large number of search engines and directories with the option to perform full Boolean and proximity searches
  • Metacrawler/Inference Findhttp://www.go2net.com/search.html retrieve results in relevancy ranked order; useful power search available with a template of search options
  • ProFusionhttp://www.profusion.com/ chooses the best three engines for your query based on user responses to previous search results; also offers the option to choose the fastest three engines
  • Savvy Search (L)http://www.savvysearch.com/ offers retrieval by a choice of topics and document types and a user-friendly template for building a search; choose «Integrate results» to remove duplicates
  • Search.com (L) http://www.search.com Search.com provides the user with direct access to hundreds of search engines. The engines are organized into over 25 subject categories, allowing the user to narrow a search

 

 

Search Engine Collections
(Retrieve Results From Each Site Separately (comprehensive results)

 

 

 

7. I also seek newgroups and mailing lists

 

  • Groups.google.com – http://www.groups.google.com – search postings to thousands of Usenet newsgroups; free registration is available for special services including discussion forums, spam-free e-mail accounts, and e-mail alerts about postings on topics (threads) of my choice
  • Reference.comhttp://www.reference.com/ Usenet and mailing list postings are searchable with advanced search options; can also store queries and receive results via e-mail
  • The Liszt Directory of E-mail Discussion Groups http://www.liszt.com/ Liszt one of the largest directories of email discussion groups. It features fast, searchable access to information on more than 60,000 listserv, majordomo, listproc, and independently-managed mailing lists.

 

 

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
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Jan Vig
Daglig leder

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