Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

Linker

• Markedsovervåking

  • Søketeknikker
  • Søkestrategi
  • Market research
  • Markedsundersøkelse

• Internet Situational Analysis of 1to1 Marketing/CRM

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

Chapter 2

Chapter 2 Search Strategy

Chapter 2 Search Strategy

2.1 General things to be aware of by building up the personal intelligence system

2.2 My search strategy

2.3 . Personal intelligence Resources

2.3.1 Information sought by me

2.3.2 Information sent to me

2.3.3 Information Assembled to me

2.3.4 Information archived by me

2.3.5 Information archived by others

2.4 Primary and secondary Research

2.4.1 Primary market research

2.4.2 Secondary Market Research

2.5 Research Questions

Chapter 2.2

My search strategy

1. I define the research question or problem
2. I define some keywords ,I am thinking synonyms
3. I use Copernic (Meta) to get an overview.
   I find indications on interesting sites. I write down the sources, but I do not go into the articles to read . Sometimes I also choose two/three general search engines in addition to get the overview.
4. Then I think about which sources are natural to look into: Newspaper, magazines. News archive, databases, special communities, references, libraries etc.
5. Then I use guides and subjects threes
6. I use some of the search engines more goal oriented
7. I also seek newgroups and mailing lists

• Encarta Online http://wwwencarta.msn.com
• Encyclopedia Britannica Online http://www.eb.com
• Encyclopedia.com http://www.encyclopedia.com
• Funk & Wagnalls Knowledge center http://www.fwkc.com

• EB Internet Guide http://www.britannica.com/
• Looksmart(L) http://www.looksmart.com/
• Snap http://www.snap.com/
• The Internet Sleuth/The BigHub.com http://www.thebighub.com/
• The Mining Company http://www.about.com/
• Argus Clearinghouse(VL) http://www.clearinghouse.net/
• INFOMINE(VL) http://infomine.ucr.edu/
• Internet Public Library Reference Center(VL) http://www.ipl.org/ref/
• Lycos Top 5%(VL) http://point.lycos.com/categories
• Magellan (usa) http://magellan.excite.com/
• Magellan Web Review(L) http://www.mckinley.com
• NetFirst http://www.oclc.org/oclc/netfirst/netfirst.htm/
• The Michigan Electronic Library http://mel.lib.mi.us/main-index.html
• Wired Cyberian http://www.wired.com/cybrarian/
• World Wide Web Virtual Library(VL) http://vlib.org/Overview.html/ A part of this one is KnowMarketing http://www.knowthis.com/
• Access to Internet and Subject Resources – http://www2.lib.udel.edu/subj/ extensive collection of subject pages from the University of Delaware Library
• Point http://www.pointcom.com/ Top 5% of the Web
  Whole Internet Catalog http://wwwgnn.digital.com/gnn/wic/index.html Lists the best sites of the Web
• Librarians’ Index to the Internet – http://www.lii.org/InternetIndex/ carefully chosen, organized, and annotated directory coordinated by Carole Leita
• The Internet Public Library(VL) – http://www.ipl.org/ large, selective collection from the University of Michigan
• Scout Report Signpost – http://www.signpost.org/signpost/ critical summaries of Internet resources for the academic and research community from the Scout Report
• Scout Select Toolkits – http://scout.cs.wisc.edu/toolkit/ also collection of meta-sites in several subject and internet searching
• Library of Concress http://lcweb.loc.gov
• My Virtual Reference Desk http://www.refdesk.com
• New York Public Library Digital Library Collections http://digital.nypl.org

• Yahoo(L) http://www.yahoo.com/
• Lycos http://www.lycos.com/
• Infoseek (L) http://www.infoseek.com
• Nationals subject threes http://dir.yahoo.com/Computers_and_Internet/Internet/World_Wide_Web/Searching_the_Web/By_Country_and_Region/
• BUBL Subject Tree http://bubl.ac.uk/
• Galaxy (L)http://imc.einet.net/galaxy.html
• TradeWave Galaxy http://www.einet.com/
• Librarians’ Index to the Internet(VL) http://sunsite.berkeley.edu/InternetIndex/ (Libweb)Formerly known as the Berkeley Public Library’s Index to the Internet, this index, now maintained at the Berkeley DigitalLibrary Sunsite, contains over 40 major categories, with many subcategories under each. Well known for the quality of its resources.
• AlphaSearch http://www.calvin.edu/library/as/
  A metasite of metasites, AphaSearch is a gateway into the topics it covers. Users can browse by resource type, any of 35 subjects from archaeology to Spanish, or by descriptor, which the Calvin selectors have applied to each resource. AlphaSearch contains over 700 metaresources, organized into seven categories including gateways, full text documents, databases, and journals.
• McKinley Internet Directory http://www.mckinley.com
• Open text Index http://www.opentext.com
• NetGuide(L) : http://www.netguide.com
• WebCrawler Channels (L) http://www.webcrawler.com

• The Clearinghouse for subject-oriented resource guides http://www.lib.umich.edu/chhome.html
• The Virtual Library http://www.w3.org/hypertext/DataSources/bySubject/Overview.html
• World Wide Web Virtual Library(VL) http://vlib.stanford.edu/Overview.html
• The electric library http://www.elibrary
• TradeWave Galaxy http://wwweinet.net/editors Guest editors
• Yahoo http://www.yahoo.com . Here they are called indices. http://dir.yahoo.com/Computers_and_Internet/Internet/World_Wide_Web/Searching_the_Web/Indices_to_Web_Documents/
• The whole Internet Catalogue http://www.gnn.com/wic/newrescat/toc.html
• CUI W3 Catalog http://cuiwww.unige.ch/w3catalog
• Needle in a CyberStack http://members.home.net/albeej/

• AltaVista – http://www.altavista.com/ very large database of Web sites and Usenet newsgroups with advanced Boolean and field search

• HotBot – http://www.hotbot.com/ very large database with easy form-based Boolean, field, and media search options; includes its channel content with the results for searches on broad or popular terms; clusters results by presenting one hit per site

• Northern Light – http://www.northernlight.com/ results are organized into concept or location folders; Special Collection articles available for a small fee

• Google– http://www.google.com/ ranks pages by the number of links from pages ranked high by the service; offers the option to view sites quickly if they are in the service’s cache

• Infoseek – http://infoseek.go.com/ ccurate search engine of Web sites, Usenet newsgroups, Reuters news, and companies with field search options; clusters results by presenting one hit per site; offers recommended and/or reviewed Web sites for certain topics.

• Excite – http://www.excite.com/ large, current database with concept searching available to focus results; includes its channel content with results for searches on broad or popular terms

• Lycos – http://www.lycos.com/ small database offering the bonus of proximity searching and the option to control factors in the relevancy ranking of results

• AskJeeves – http://www.askjeeves.com submit questions in plain English and view suggested relevant sites

• About.com http://www.about.com

• WhatUseek http://www.whatuseek.com

• Webcrawler http://www.webcrawler.com

• MSN Search http://home.microsoft.com

• AOL NetFind http://www.aol.com/netfind

• Cyber411– http://www.cyber411.com/ search a large number of search engines and directories with the option to perform full Boolean and proximity searches
• Metacrawler/Inference Find – http://www.go2net.com/search.html retrieve results in relevancy ranked order; useful power search available with a template of search options
• ProFusion– http://www.profusion.com/ chooses the best three engines for your query based on user responses to previous search results; also offers the option to choose the fastest three engines

• Mamma – http://www.mamma.com:80/ retrieve results in relevancy ranked order; power search offers a user-friendly template for building a query
• Internet Sleuth /BigHub.com (L) http://www.thebighub.com/

• MetaFind – http://www.metafind.com/ sort results alphabetically, by keywords, or by domain

• Savvy Search (L) – http://www.savvysearch.com/ offers retrieval by a choice of topics and document types and a user-friendly template for building a search; choose «Integrate results» to remove duplicates

• Search.com (L) http://www.search.com Search.com provides the user with direct access to hundreds of search engines. The engines are organized into over 25 subject categories, allowing the user to narrow a search

• All-in -One Search EngineSearch Page (L) http://www.albany.net/allinone

• InferenceFind http://www.infind.com

• Search Spanial http://wwwsearchspaniel.com

• SuperSeek http://www.super-seek.com

• WebTaxi http://wwwwentaxi.com

• Beaucoup http://www.beaucoup.com/index.html

• all4one – http://www.all4one.com/ search 4 search engines and access results at each site
• Dogpile (L) – http://www.dogpile.com/ search 20+ search engines and retrieve results separately, offering custom search options
• Metasearch – http://metasearch.com/ retrieve results separately from each source engine

• Groups.google.com – http://www.groups.google.com – search postings to thousands of Usenet newsgroups; free registration is available for special services including discussion forums, spam-free e-mail accounts, and e-mail alerts about postings on topics (threads) of my choice
• Reference.com – http://www.reference.com/ Usenet and mailing list postings are searchable with advanced search options; can also store queries and receive results via e-mail
• The Liszt Directory of E-mail Discussion Groups http://www.liszt.com/ Liszt one of the largest directories of email discussion groups. It features fast, searchable access to information on more than 60,000 listserv, majordomo, listproc, and independently-managed mailing lists.