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Kunnskapskilden –  Internet Marketing Intelligence

 

Internet Marketing Intelligence

 

Markedsovervåking Søketeknikker Søkestrategi Market research Markedsundersøkelse Internet Situational Analysis of 1to1 Marketing/CRM

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Content

 

Chapter 1 Introduction/overview Chapter 2 Search Strategy Chapter 3 One to One Marketing and its environment Chapter 4 Environmental Scan Chapter 5 Market analysis Chapter 6 Competitors Analyses Chapter 7 SWOT Chapter 8 Critical Success factors Chapter 9 Segmentation, Customer analysis and target markets Chapter 10 Business Objectives and Strategies Chapter 11 Marketing Mix tactics and Conclusions

 

 

Chapter 6

Competitors Analysis

 

 

Chapter 6 Competitors Analyses 6.1 General 6.2 Competitors Information Sources 6.2.1 Information supplied by the competitors, knowingly or unknowingly 6.2.2 Trade Sources 6.2.3 Published Sources 6.2.4 Other Sources of Information 6.3 Decision 6.4 The Industry 6.4.1 Overview through Hoovers 6.4.2 Internet & Intranet Software & Services Accrue Software, Inc. 6.4.3 Telemarketing, Call Centers & Other Direct Marketing – Companies mentioned 6.5 Providers of Customer Solution in Scandinavia 6.5.1 Million Handshakes AS 6.5.2 StroedeRalton 6.6 Peppers & Rogers Group 6.6.1 Search trough Search engines 6.6.2 Search on the Web site of Peppers and Rogers Group Inc. 6.6.3 Searching and spying for company information 6.6.4 Searching newsgroups or mailing lists 6.6.5 Testing how Rogers And Peppers group Web site is evaluated 6.7 One to One marketing keywords 6.8 Search trough different search engines for different keywords 6.9 Other Competitive Resources

 

 

6.4	The Industry

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

6.4.1 Overview through Hoovers

If we look at the Marketplace 1to1 after Peppers & Rogers (Chapter 5.8) and use Hoovers to look what they have for information, we could assume that the following categories could be part of 1to1 Marketing market place without researching further, whether that is the case or not. http://www.hoovers.com/industry/list/0,2216,78_A_industry,00.html

 

Advertising http://www.hoovers.com/industry/description/0,2205,7100,00.html

Cable TV & Satellite Systems http://www.hoovers.com/industry/description/0,2205,8460,00.html

Communications Processing Equipment http://www.hoovers.com/industry/description/0,2205,8415,00.html

Communications Software http://www.hoovers.com/industry/description/0,2205,8231,00.html

Consumer Services  http://www.hoovers.com/industry/description/0,2205,7166,00.html

Data Processing Software & Services http://www.hoovers.com/industry/description/0,2205,8280,00.html

Data Storage Devices http://www.hoovers.com/industry/description/0,2205,8130,00.html

Database & File Management Software http://www.hoovers.com/industry/description/0,2205,8221,00.html

Diversified Computer Products http://www.hoovers.com/industry/description/0,2205,8100,00.html

Diversified Software http://www.hoovers.com/industry/description/0,2205,8200,00.html

Document Management Software http://www.hoovers.com/industry/description/0,2205,8220,00.html

Electronic Business Equipment http://www.hoovers.com/industry/description/0,2205,8160,00.html

Electronic Test & Measurement Instruments http://www.hoovers.com/industry/description/0,2205,8345,00.html

Electronics Distribution http://www.hoovers.com/industry/description/0,2205,8360,00.html

Hardware & Fasteners http://www.hoovers.com/industry/description/0,2205,2212,00.html

Information Collection & Delivery Services http://www.hoovers.com/industry/description/0,2205,6270,00.html

Information Technology Consulting Services http://www.hoovers.com/industry/description/0,2205,8260,00.html

Internet & Intranet Software & Services http://www.hoovers.com/industry/description/0,2205,8235,00.html

Internet & Online Content Providers http://www.hoovers.com/industry/description/0,2205,6281,00.html

Internet & Online Service Providers http://www.hoovers.com/industry/description/0,2205,8465,00.html

Legal Services http://www.hoovers.com/industry/description/0,2205,7150,00.html

Local Telecom & Private Transmission Services http://www.hoovers.com/industry/description/0,2205,8440,00.html

Logistics & Other Transportation Services http://www.hoovers.com/industry/description/0,2205,7250,00.html

Market & Business Research Services http://www.hoovers.com/industry/description/0,2205,7103,00.html

Marketing & Public Relations Services http://www.hoovers.com/industry/description/0,2205,7101,00.html

Media – Major Diversified http://www.hoovers.com/industry/description/0,2205,6200,00.html

Miscellaneous End-User Communications Services http://www.hoovers.com/industry/description/0,2205,8470,00.html

Miscellaneous Entertainment http://www.hoovers.com/industry/description/0,2205,6140,00.html

Miscellaneous Non-Durable Consumer Goods http://www.hoovers.com/industry/description/0,2205,3260,00.html

Miscellaneous Services to Communication Providers http://www.hoovers.com/industry/description/0,2205,8480,00.html

Multimedia Production, Graphics & Publishing Software

http://www.hoovers.com/industry/description/0,2205,8210,00.html

Music Production & Publishing http://www.hoovers.com/industry/description/0,2205,6240,00.html

Music, Video & Book Retailing & Distribution http://www.hoovers.com/industry/description/0,2205,6430,00.html

Networking & Communication Devices http://www.hoovers.com/industry/description/0,2205,8140,00.html

Networking & Connectivity Software http://www.hoovers.com/industry/description/0,2205,8230,00.html

Other Application Software http://www.hoovers.com/industry/description/0,2205,8240,00.html

Other Processed & Packaged Goods http://www.hoovers.com/industry/description/0,2205,3355,00.html

Personal Services http://www.hoovers.com/industry/description/0,2205,7165,00.html

Publishing – Books http://www.hoovers.com/industry/description/0,2205,6262,00.html

Publishing – Newspapers http://www.hoovers.com/industry/description/0,2205,6260,00.html

Publishing – Other http://www.hoovers.com/industry/description/0,2205,6263,00.html

Publishing – Periodicals http://www.hoovers.com/industry/description/0,2205,6261,00.html

Radio Broadcasting & Programming http://www.hoovers.com/industry/description/0,2205,6220,00.html

Security & Protection Products & Services http://www.hoovers.com/industry/description/0,2205,7155,00.html

Security Software & Services http://www.hoovers.com/industry/description/0,2205,8255,00.html

TV Broadcasting http://www.hoovers.com/industry/description/0,2205,6210,00.html

Technical & Scientific Research Services http://www.hoovers.com/industry/description/0,2205,7175,00.html

Travel Agencies, Tour Operators & Other Travel Services http://www.hoovers.com/industry/description/0,2205,6105,00.html

Television Production, Programming & Distribution http://www.hoovers.com/industry/description/0,2205,6211,00.html

Wireless Communications Services http://www.hoovers.com/industry/description/0,2205,8425,00.html

Wireless, Satellite & Microwave Communications Equipment http://www.hoovers.com/industry/description/0,2205,8420,00.html

 

 

6.4.2 Internet & Intranet Software & Services Accrue Software, Inc.

 

 

Internet & Intranet Software & Services http://www.hoovers.com/industry/description/0,2205,8235,00.html

 

Some information about Accrue Software, Inc. collected at Hoovers.com

 

Available only to Hoover’s Online members. See Samples.

 

48634 Milmont Dr.

Fremont, CA 94538-7353   (Map)

Phone: 510-580-4500

Fax: 510-580-4501

http://www.accrue.com

 

Accrue Software helps Web-based businesses track customers and their habits, even if those customers are only browsing. Its flagship Accrue Insight software helps companies monitor the effectiveness of their Web site design and content by analyzing traffic characteristics

(reading up to 50 million hits a day) such as visit frequency and duration. It also enables companies to

determine who is visiting their site, which browsers and access speeds are used most, and how much business a particular page generates. Accrue Software also provides consulting and on-site training. Customers include Apple Computer, Eastman Kodak, Motorola, and Ford. Investment firm Mohr, Davidow Ventures owns about 17% of the company.

 

Some information about Accrue Software, Inc. collected at Hoovers.com

Top CompetitorsEngage Technologies  |  net.Genesis  |  WebTrends  More Competitors Exclusive information for members   Products & Operations By Segment Exclusive information for members   News & Commentary Hoover’s News Current Stories Mentioning Accrue Software (powered by NewsAlert) Company Press Releases Archived News About Accrue Software From Transium   Key Numbers Nasdaq: ACRU (full quote) Stock Chart   Fiscal Year-End: March   1999 Sales (mil.): $3.0 1-Yr. Sales Growth: 167.9% 1999 Net Inc. (mil.): ($6.6) 1-Yr. Net Inc. Growth: — 1999 Employees: 62 1-Yr. Employee Growth: — In-depth Financials   Key People Chairman Jonathan Nelson   President and CEO Richard D. Kreysar   VP of Product Development and Chief Technology Officer Bob Page   VP of Finance and CFO Gregory C. Walker   VP of Sales Brett Kilpatrick   More Officers Key Resources For Investors Investor Relations SEC Filings from EDGAR Online Real-time 24-hours delayed Brokerage Research Reports Insider Trades Report CFO: Gregory C. Walker   For Researchers Company History Trademarks Buy D&B Business Reports Buy Experian Business Profiles Buy USADATA.com Market Research Reports Search the Dow Jones Publications Library

 

6.4.3 Telemarketing, Call Centers & Other Direct Marketing – Companies mentioned

 

Telemarketing, Call Centers & Other Direct Marketing http://www.hoovers.com/industry/description/0,2205,7102,00.html

ACI Telecentrics, Inc.ADVO, Inc.Aegis Communications Group, Inc. AOL MovieFone, Inc. APAC Customer Services Inc. Arete Industries, Inc. ASD Systems, Inc. Cybergold, Inc. Digital Impact, Inc. Exactis.com, Inc. FreeShop.com, Inc. ICT Group, Inc. LifeMinders.com, Inc. MyPoints.com, Inc. Netcentives Inc. NetCreations, Inc. Newgen Results Corporation Precision Response Corporation Quintel Communications, Inc. RMH Teleservices, Inc. SITEL Corporation Student Advantage, Inc. TeleSpectrum Worldwide Inc. TeleTech Holdings, Inc. Webstakes.com, Inc. West Teleservices Corporation

 

 

 

 

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