What we see today is a mere prototype of what will be.
Some changes seen to date:
– Continuing high rates of unemployment
– Instant communication worldwide
– Globalisation of industry
– Breaking down of cultural barriers

8.8.3 To cope with the Impacts of Globalisation

Democratic priorities such as full employment and redistribution are lost to the dictates of the quest for international competitiveness and external stability
National governments are responding by restructuring
– Synonymous with policies of international competitiveness, liberalisation of markets, free trade and high technology

8.8.4 To cope with the Impact of Technologies

We have witnessed dramatic examples of downsizing
New technologies alter nature and mix of skills in the workforce
Up-skilling in advanced economies
Higher labour market rewards for education and expertise

8.8.5 To cope with the Impact on Individuals

Systems comprising Information Superhighway are complex
Social political and economic forces are shaping these systems
Ultimately the individual with determine how it will be used
Individuals are adapting quickly
How individuals communicate is changing
How they seek information is changing
How they learn and what they learn is changing
Internet may create a change in the individual’s coding system

8.8.6 To Cope with the Social Concerns

Loss of privacy
Erosion of community
Being overwhelmed by complexity
Being left behind
Being displaced in some way

8.8.7 To cope with the Impact on Organisations

Information intensive industries and occupations are likely to experience most of the impact.
Fax, mobile phone PC and modem and Internet – made it possible to work anywhere – even in remote locations
Considerable social, organisational and institutional barriers to employees working full-time from home on a mass scale

8.8.8 To cope with the changes of the Information Intensive Occupations

Workers dealing with information – producing, processing or communication it – can do it remotely.
More than one-third of entire labour force are information workers Administration, managerial, clerical, professional, technical and sales – most sensitive to telework phenomenon

8.8.9 Employment and Productivity Impacts

Waves of middle management have disappeared
Unemployment statistics suggest that 50% of men between 45-60 years are unemployed
Youth unemployment continues to be a problem
NOTE: Many other factors also impact unemployment
Displacement is tied to productivity gains
Hoped for productivity gains may not eventuate therefore displacement may level out
Many new jobs are developing

8.8.10 To cope with the Broadband Innovations

Interactive learning systems in education sector
Remote diagnosis in medicine
Remote banking
Remote shopping
Enhanced colour and resolution in fashion industry
development in television programming
Preparation and distribution of high-resolution graphics for publications
New possibilities for information provision in the media
Visual marketing in real estate
Video art
New and Improved services generally

8.8.11 To cope with the changes by the Consumers

Media shapes recreational tastes and activities
The Information Superhighway will be:
– more interactive than passive
– customised rather than mass
– heterogeneous rather than homogenous
– aesthetically more compelling

8.8.12 How the Industry is coping with Commodification

Advanced industrial societies have depended on commodification – finding new products and services to sell.
New technologies only enhance these possibilities

8.8.13 Consumption Patterns

Consumption is not only increasing but patterns are changing form:
– New places and times for consumption
– Increased participation in the act of consumption
– New periods of time in domestic life for consumption
– Miniaturisation
Production of compound commodities
Continuous exchange
Aesthetic obsolescence

8.8.14 How the Industry is handling Legal Issues

Intellectual Property and Copyright Law

Copyright law protects intellectual property such as writing, artwork, music, films computer programs and broadcasts material
Copyright law confers two main rights
– to authorise reproduction
– to authorise the distribution of those copies
Do not download copyright material
Copyright and clearly label all original material
Investigate and abide by copyright laws
Use disclaimers – must be highly visible, readily accessible and worded for the audience

Trademarks issues

Trademark disputes in regard to domain names have gained prominence
Who has the right to use the name and under what circumstances
The misuse of trademarks gives rise to liability for trademark infringement

Privacy Protection

US Government urges voluntary Internet privacy protection
Australia is waiting for government intervention and privacy protection policies to be introduced
Online email advertisements should be clearly identified and conform to policies within newsgroups, chat rooms and bulletin boards
Marketers and others that collect consumer information should disclose this practice and provide consumers with opportunity to opt out

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Kunnskapskilden

Kunnskapskilden – Internet Marketing Intelligence

Kunnskapskilden – Internet Marketing Intelligence Internet Situational Analysis of 1to1 Marketing/CRM

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000

Content

Chapter 8

Critical Sucess Factors

8.13.1 The Eight Critical Success Factors for E-Business

8.13.2 The Five Steps to Success in Electronic Commerce

8.13.3 Tips for Successfully Managing E-Business Data

8.13.4 Criteria for Success Ronni Marshak October 8, 1999

8.8

How the Industry is coping with different issues is critical for the success

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000

8.8.1 The barriers to selling over the Internet

8.8.2 To understand and cope with the Impact of Information Superhighway and the trends