8.8 How the Industry is coping with different issues is critical for the success

 

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Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

Chapter 8

Critical Sucess Factors

 

 

Chapter 8 Critical Success factors

8.1 Introduction

8.2 Megatrends

8.3 Critical Issues In E-Commerce

8.4 Critical success factors

8.5 Critical Success Factors – OnetoOne Marketing

8.5.1 General

8.5.2 Other Critical Success Factors

8.6 Barriers

8.6.1 General

8.6.2 Specialization

8.6.3 Laws and regulations

8.7 Barriers to selling over the Internet

8.8 How the Industry is coping with different issues is critical for the success

8.8.1 The barriers to selling over the Internet

8.8.2 To understand and cope with the Impact of Information Superhighway and the trends

8.8.3 To cope with the Impacts of Globalisation

8.8.4 To cope with the Impact of Technologies

8.8.5 To cope with the Impact on Individuals

8.8.6 To Cope with the Social Concerns

8.8.7 To cope with the Impact on Organisations

8.8.8 To cope with the changes of the Information Intensive Occupations

8.8.9 Employment and Productivity Impacts

8.8.10 To cope with the Broadband Innovations

8.8.11 To cope with the changes by the Consumers

8.8.12 How the Industry is coping with Commodification

8.8.13 Consumption Patterns

8.8.14 How the Industry is handling Legal Issues

8.9 The Ideal Retail Store as criteria for success

8.10 The Four Best Gifts To Give Your Site. Criteria for success

8.11 The most Critical Information system Applications

8.13 The Patricia Seybold Group

8.13.1 The Eight Critical Success Factors for E-Business

8.13.2 The Five Steps to Success in Electronic Commerce

8.13.3 Tips for Successfully Managing E-Business Data

8.13.4 Criteria for Success Ronni Marshak October 8, 1999

8.14 10 Rules for effective e-commerce – Factors to consider

8.15 IDEAS ’98: The Route to Strategic Customer Care

8.16 To cope with «What does the e-customer want most?»

8.17 To cope with the following Things to do

8.18 To cope with «New Customer Values will force marketer to think in a new way»

8.19 To cope with the rules of success on Internet are

8.20 To find The right partners within the TIME industry

8.21 To cope with » How will marketing on the World Wide Web differ from traditional marketing?»

8.22 To cope with Measuring Project Success

 

 

8.8

How the Industry is coping with different issues is critical for the success

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

8.8.1 The barriers to selling over the Internet

While Internet shopping has great potential it has been slow to take off. Here are some of the problems that merchants face:

  • Organisational change
  • Infrastructure not being ready
  • Lack of on-line payment solutions
  • Lack of integration with legacy systems
  • Lack of expertise
  • Security issues

8.8.2 To understand and cope with the Impact of Information Superhighway and the trends

  • What we see today is a mere prototype of what will be.
  • Some changes seen to date:
    – Continuing high rates of unemployment
    – Instant communication worldwide
    – Globalisation of industry
    – Breaking down of cultural barriers

8.8.3 To cope with the Impacts of Globalisation

  • Democratic priorities such as full employment and redistribution are lost to the dictates of the quest for international competitiveness and external stability
  • National governments are responding by restructuring
    – Synonymous with policies of international competitiveness, liberalisation of markets, free trade and high technology

8.8.4 To cope with the Impact of Technologies

  • We have witnessed dramatic examples of downsizing
  • New technologies alter nature and mix of skills in the workforce
  • Up-skilling in advanced economies
  • Higher labour market rewards for education and expertise

8.8.5 To cope with the Impact on Individuals

  • Systems comprising Information Superhighway are complex
  • Social political and economic forces are shaping these systems
  • Ultimately the individual with determine how it will be used
  • Individuals are adapting quickly
  • How individuals communicate is changing
  • How they seek information is changing
  • How they learn and what they learn is changing
  • Internet may create a change in the individual’s coding system

8.8.6 To Cope with the Social Concerns

  • Loss of privacy
  • Erosion of community
  • Being overwhelmed by complexity
  • Being left behind
  • Being displaced in some way

8.8.7 To cope with the Impact on Organisations

  • Information intensive industries and occupations are likely to experience most of the impact.
  • Fax, mobile phone PC and modem and Internet – made it possible to work anywhere – even in remote locations
  • Considerable social, organisational and institutional barriers to employees working full-time from home on a mass scale

8.8.8 To cope with the changes of the Information Intensive Occupations

  • Workers dealing with information – producing, processing or communication it – can do it remotely.
  • More than one-third of entire labour force are information workers Administration, managerial, clerical, professional, technical and sales – most sensitive to telework phenomenon

8.8.9 Employment and Productivity Impacts

  • Waves of middle management have disappeared
  • Unemployment statistics suggest that 50% of men between 45-60 years are unemployed
  • Youth unemployment continues to be a problem
  • NOTE: Many other factors also impact unemployment
  • Displacement is tied to productivity gains
  • Hoped for productivity gains may not eventuate therefore displacement may level out
  • Many new jobs are developing

8.8.10 To cope with the Broadband Innovations

  • Interactive learning systems in education sector
  • Remote diagnosis in medicine
  • Remote banking
  • Remote shopping
  • Enhanced colour and resolution in fashion industry
  • development in television programming
  • Preparation and distribution of high-resolution graphics for publications
  • New possibilities for information provision in the media
  • Visual marketing in real estate
  • Video art
  • New and Improved services generally

8.8.11 To cope with the changes by the Consumers

  • Media shapes recreational tastes and activities
  • The Information Superhighway will be:
    – more interactive than passive
    – customised rather than mass
    – heterogeneous rather than homogenous
    – aesthetically more compelling

8.8.12 How the Industry is coping with Commodification

  • Advanced industrial societies have depended on commodification – finding new products and services to sell.
  • New technologies only enhance these possibilities

8.8.13 Consumption Patterns

  • Consumption is not only increasing but patterns are changing form:
    – New places and times for consumption
    – Increased participation in the act of consumption
    – New periods of time in domestic life for consumption
    – Miniaturisation
  • Production of compound commodities
  • Continuous exchange
  • Aesthetic obsolescence

 

8.8.14 How the Industry is handling Legal Issues

 

Intellectual Property and Copyright Law

  • Copyright law protects intellectual property such as writing, artwork, music, films computer programs and broadcasts material
  • Copyright law confers two main rights
    – to authorise reproduction
    – to authorise the distribution of those copies
  • Do not download copyright material
  • Copyright and clearly label all original material
  • Investigate and abide by copyright laws
  • Use disclaimers – must be highly visible, readily accessible and worded for the audience

 

Trademarks issues

  • Trademark disputes in regard to domain names have gained prominence
  • Who has the right to use the name and under what circumstances
  • The misuse of trademarks gives rise to liability for trademark infringement

 

Privacy Protection

  • US Government urges voluntary Internet privacy protection
  • Australia is waiting for government intervention and privacy protection policies to be introduced
  • Online email advertisements should be clearly identified and conform to policies within newsgroups, chat rooms and bulletin boards
  • Marketers and others that collect consumer information should disclose this practice and provide consumers with opportunity to opt out

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
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Jan Vig
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