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Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
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Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 6 |
Competitors Analysis |
Chapter 6 Competitors Analyses6.1 General6.2 Competitors Information Sources6.2.1 Information supplied by the competitors, knowingly or unknowingly 6.2.2 Trade Sources 6.2.3 Published Sources 6.2.4 Other Sources of Information 6.3 Decision6.4 The Industry6.4.1 Overview through Hoovers 6.4.2 Internet & Intranet Software & Services Accrue Software, Inc. 6.4.3 Telemarketing, Call Centers & Other Direct Marketing – Companies mentioned 6.5 Providers of Customer Solution in Scandinavia6.5.1 Million Handshakes AS 6.5.2 StroedeRalton 6.6 Peppers & Rogers Group6.6.1 Search trough Search engines 6.6.2 Search on the Web site of Peppers and Rogers Group Inc. 6.6.3 Searching and spying for company information 6.6.4 Searching newsgroups or mailing lists 6.6.5 Testing how Rogers And Peppers group Web site is evaluated 6.7 One to One marketing keywords6.8 Search trough different search engines for different keywords6.9 Other Competitive Resources |
6.3 |
Descision |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
As this research topic is quite huge and I find it too uninteresting to look at other Industries as competitors I have chosen to take one of the One to One marketing Groups to see what I can dig out of information about them by using different sources. I have chosen to do research on Peppers and Rogers Group as they also have a European Office with branches and will be a competitor in Scandinavia if they chose to establish themselves in Norway and Sweden. Today they have a partner in Oracle in Denmark. See also a PDF file in the appendix for a customer survey done for the Scandinavian market from Pricewaterhouse & Coopershttp://www.e-business.pwcglobal.com/tools/latest_knowledge_cloc.html . Further I have mentioned two Scandinavian companies.
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