11.6 Positioning and pricing policy of the services

 

Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)

 DSCF1341_gb

 

Kunnskapskilden

 

Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

Linker

Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

 

 

Chapter 11

Marketing Mix tactics and Conclusions 

 

 

Chapter 11 Marketing Mix tactics and Conclusions

11.1 Marketing on the Internet. The marketing mix

11.1.1 Old 5 P’s

11.1.2 New 5 P’s

11.1.3 Issues in Web based marketing

11.2 The sales method

11.3 Internet sales method

11.4 The promotion strategy

11.5 Internet promotion strategy

11.6 Positioning and pricing policy of the services

11.7 Internet positioning and pricing

11.8 Conclusions

 

 

11.6

Positioning and pricing policy of the services

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

The Industry’s positioning at markets is to be company, who can afford the services and products the Industry is offering. Further whose profile is based on professional skills and innovation. The Industry’s services are positioned to get more and more new customers.

The Industry’s ervicesand products has to be priced competitively.  Typically the fees charged by small firms are much lower than those charged by the large firms due to lower overhead costs. The Industry’s fees will be based on several factors including the time and resources needed to complete a project, overhead costs, and the fees charged by other Industry’s for similar services.

 

The pricing plan should be divided into three components:

  • Consultancy
  • Product
  • A Combination

 

 

The pricing regime has to be identified per client, as the scope of each project is not known before the client is sourced.

 

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
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Jan Vig
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