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Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 11 |
Marketing Mix tactics and Conclusions |
Chapter 11 Marketing Mix tactics and Conclusions11.1 Marketing on the Internet. The marketing mix11.1.1 Old 5 P’s 11.1.2 New 5 P’s 11.1.3 Issues in Web based marketing 11.2 The sales method11.3 Internet sales method11.4 The promotion strategy11.5 Internet promotion strategy11.6 Positioning and pricing policy of the services11.7 Internet positioning and pricing11.8 Conclusions |
11.6 |
Positioning and pricing policy of the services |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
The Industry’s positioning at markets is to be company, who can afford the services and products the Industry is offering. Further whose profile is based on professional skills and innovation. The Industry’s services are positioned to get more and more new customers.
The Industry’s ervicesand products has to be priced competitively. Typically the fees charged by small firms are much lower than those charged by the large firms due to lower overhead costs. The Industry’s fees will be based on several factors including the time and resources needed to complete a project, overhead costs, and the fees charged by other Industry’s for similar services.
The pricing plan should be divided into three components:
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The pricing regime has to be identified per client, as the scope of each project is not known before the client is sourced.
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