Intelligence Resource (IR)
Praktisk Intelligence (I)/Business Intelligence (BI)/
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Kunnskapskilden
Intelligence/Business Intelligence/ OmverdensOvervåkingE-BusinessInternet Marketing IntelligenceInternett MarketingWeb utviklingsprossenCD/Video utviklingsprossenTips& TriksLinker |
Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
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Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia i 1999
Content
Chapter 1 |
Introduction/overview |
Chapter 1 Introduction/overview1.1 Generally1.2 Different definitions1.3 One to One marketing1.4 Assumptions/information |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia i 1999/2000
Chapter 1.4 |
Assumtions/information |
Because we are concentrating on research on Internet and e-commerce is a new and future oriented way to do business I am here in this assignment concentrating on trends concerning telecommunication and e-commerce within the new society, which has more to do with new ways to communicate and collect information.
I have taken the assumption that the School of marketing is more interested in new Web sites, which are valuable and have therefore tried to combine my research with that goal and my own goal in mind.
I have visited all the Web sites mentioned here. In the Appendix have mentioned a lot of sources and sources with more explanation, which I have visited.
The industry I have chosen is quite diversified. It has not been an easy task to research, but it has been challenging and interesting.
Because I have made an extensive research with a lot of resources and number of pages I have therefore chosen to deliver my whole project on a Zip disk.
I could have chosen a far easier research task, and got easier access to market data as size, industry key figures, competitors etc., but I am quite confident that I have done my best in the limited time available.
I have chosen to get delivered to me news and updates from only a few sources. These are:
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I further have monitored newsgroup/ discussions groups within one to one marketing.
In Appendix I have some of the results from my search, especially Copernic (all) and that of the biggest search engines and yahoo(but here only the first page) and a lot of PDF files downloaded from Internet, which I found are of Interest for the project.
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