1.4 Assumptions/information

 

Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)

 DSCF1341_gb

 

Kunnskapskilden

 

Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

Linker

 

Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia i 1999

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

 

Chapter 1

Introduction/overview

 

 

Chapter 1 Introduction/overview

1.1 Generally

1.2 Different definitions

1.3 One to One marketing

1.4 Assumptions/information

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia i 1999/2000

 

 

Chapter 1.4

Assumtions/information

 

Because we are concentrating on research on Internet and e-commerce is a new and future oriented way to do business I am here in this assignment concentrating on trends concerning telecommunication and e-commerce within the new society, which has more to do with new ways to communicate and collect information.

 

I have taken the assumption that the School of marketing is more interested in new Web sites, which are valuable and have therefore tried to combine my research with that goal and my own goal in mind.

 

I have visited all the Web sites mentioned here. In the Appendix have mentioned a lot of sources and  sources with more explanation, which I have visited.

 

The industry I have chosen is quite diversified. It has not been an easy task to research, but it has been challenging and interesting.

 

Because I have made an extensive research with a lot of resources and number of pages I have therefore chosen to deliver my whole project on a Zip disk.

 

I could have chosen a far easier research task, and got easier access to market data as size, industry key figures, competitors etc., but I am quite confident that I have done my best in the limited time available.

 

I have chosen to get delivered to me news and updates from only a few sources. These are:

 

I further have monitored newsgroup/ discussions groups within one to one marketing.
In Appendix  I have some of the results from my search, especially Copernic (all) and that of the biggest search engines and yahoo(but here only the first page) and a lot of PDF files downloaded from Internet, which I found are of Interest for the project.

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
ORG.NR: 977 505 992

Jan Vig
Daglig leder

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e-mail: ja-vig@online.no
Web: www.slowdown.no ,www.intelligence.no , www.risikoledelse.com

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