Under 18

18,5%

19 – 29

30 – 49

50yrs.+

Source: http://www.internetstats.com/

Chinese

Swedish

Korean

[ 1023]  27.6% – Newsgroups

[  999]  27.0% – Online shopping

[  960]  25.9% – I have a personal web page

[  903]  24.4% – Meeting new people; sharing interests

[  856]  23.1% – Employment/job searching

[  826]  22.3% – Political/social causes

[  766]  20.7% – ‘Adult’ (sexual) activities

[  679]  18.4% – I’m involved with an Internet-based business

[  344]   9.3% – To generate additional revenue; explore entrepeneurship

[  238]   6.4% – Promotion of a non-Internet related business

[  117]   3.2% – Video conferencing

Survey.net – Internet Shopping Habits Survey Results Survey started: July 12, 1998 Total Respondents: 2594

http://www.survey.net/inet2r.html

• 81% of Internet Consumers say they will shop online in next 12 mths    (IntelliQuest Information Group)
• On-line retailing to reach $13 billion in 1999 – growing 200% per year    (Boston Consulting Group)
• 53.5 million US adults use Internet   (Mediamark Research)
•  72 million have access – up 16% in 3 months    (Mediamark)
• At home usage now exceeds workplace by 28%    (CyberStats)
• Almost 25% of consumers going online from Jan – June 1998 made an on-line purchase    (Nielsen Media)
• Corporate spending on Internet: $85 billion in the US alone in 1999, $203 billion by 2002
• Business-to-business e-commerce alone was $43 billion in 1998
• Forecasted to rise to $109 billion (1999) and $1.3t in 2003
• 4 million Web sites, with 235,000 sites added each month

• Online advertising expediture of top 25 industries  – Up 92% (Intermedia Advertising Solutions)
• 68% of top 124 largest companies advertise on Internet
• Average advertising spending tripled in 1 year       $450 million
• US online retail market growing 200% per annum     (Shop.org)
•  Australian E-Commerce revenues projected to grow from $127.3 million last year to $16 billion in 2002    (IDC Australia)

• People increasingly shop online for information (16% of Americans shop online  for information before going to car dealers)
• Consumers armed with information will have higher expectations
• Unbiased information is provided to consumers- biased information ignored- push medium
• Vendor inventory can be kept to minimum
• Consumers can have input over production E.g. Dell computers ($6m sales/day on Net)
• Easy comparison shopping-cheapest prices-even moving to bidding by vendors
• Geographically barriers gone- more competition and choices- offline stores face stiff competition from online stores globally
• Search time faster online- in some cases faster than going to local departmental store
• Consumer’s time and place (consumers may be willing to pay more for having products when and where they want it)
• Offline stores have high fixed costs, even a small number of customers leaving could have a profound impact on profits
• Online companies are smaller, more flexible and are more in touch with customers; Big offline companies need to go through lots of red tape just to get things changed: who’d win?
• Online companies have shorter learning cycles- happier customers
• Word of mouth powerful online- happy customers multiply fast

Different E-Commerce Tendencies of

Men and Women Percentage of Internet Purchasers