2.4 Primary and secondary Research

 

Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)

 DSCF1341_gb

 

Kunnskapskilden

 

Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

Linker

 

Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia i 1999

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

 

Chapter 2

Chapter 2 Search Strategy

 

 

Chapter 2 Search Strategy

2.1 General things to be aware of by building up the personal intelligence system

2.2 My search strategy

2.3 . Personal intelligence Resources

2.3.1 Information sought by me

2.3.2 Information sent to me

2.3.3 Information Assembled to me

2.3.4 Information archived by me

2.3.5 Information archived by others

2.4 Primary and secondary Research

2.4.1 Primary market research

2.4.2 Secondary Market Research

2.5 Research Questions

 

 

2.4

Primary and Secondary Research

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

2.4.1 Primary market research

The Internet can be used to collect primary research on just about any topic. In order to conduct primary research, you should complete a number of steps:

 

  • Define the ideal target market you would like to research.
  • Identify the discussion groups your target market might be participating in.
  • Identify the topics they might be discussing.
  • Search UseNet discussion group topic lists to find your target market.
  • Search UseNet discussion group content to find your target market.
  • Search e-mail discussion group topic lists to find your target market.

 

2.4.2 Secondary Market Research

 

Secondary market research is research that has already been completed by other organizations or government agencies. The Internet contains a wealth of

secondary market research. The World Wide Web is quickly becoming a central repository for research on just about any topic.

 

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
ORG.NR: 977 505 992

Jan Vig
Daglig leder

__________________
Kirkeveien 35, NO-1710, SARPSBORG
Mobile : +47 414 43 727
e-mail: ja-vig@online.no
Web: www.slowdown.no ,www.intelligence.no , www.risikoledelse.com

Copyright © 2000-2015 VIG CONSULTING

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