The Internet can be used to collect primary research on just about any topic. In order to conduct primary research, you should complete a number of steps:

Define the ideal target market you would like to research.
Identify the discussion groups your target market might be participating in.
Identify the topics they might be discussing.
Search UseNet discussion group topic lists to find your target market.
Search UseNet discussion group content to find your target market.
Search e-mail discussion group topic lists to find your target market.

2.4.2 Secondary Market Research

Secondary market research is research that has already been completed by other organizations or government agencies. The Internet contains a wealth of

secondary market research. The World Wide Web is quickly becoming a central repository for research on just about any topic.

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Jan Vig
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Kunnskapskilden

Kunnskapskilden – Internet Marketing Intelligence

Kunnskapskilden – Internet Marketing Intelligence Internet Situational Analysis of 1to1 Marketing/CRM

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia i 1999

Content

Chapter 2

Chapter 2 Search Strategy

2.4

Primary and Secondary Research

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000

2.4.1 Primary market research

2.4.2 Secondary Market Research

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Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM