Intelligence Resource (IR)
Praktisk Intelligence (I)/Business Intelligence (BI)/
OmverdensOvervåking (OO)
Kunnskapskilden
Intelligence/Business Intelligence/ OmverdensOvervåkingE-BusinessInternet Marketing IntelligenceInternett MarketingWeb utviklingsprossenCD/Video utviklingsprossenTips& TriksLinker |
Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 9 |
Segmentation, Customer analysis and target markets |
Chapter 9 Segmentation, Customer analysis and target markets9. 1 Segmentation9.1.1 Bases for segmenting consumer market 9.1.2 Segmentation Internet users 9.1.3 Bases for segmenting business market 9.1.4 E-Business Market Segmentation 9.2 The Internet Consumer9.2.1 Shift of power to customer 9.2.2 Main motivations to Surf the Net 9.2.3 Facilitator: 9.2.4 Simplifier: 9.2.5 Accelerator: 9.2.6 It is 5 general categories of adopters of products 9.2.7 Strategies 9.2.8 Demographics-Age 9.2.9 Demographics- Gender 9.2.10 Female Users 9.2.11 Things that attract/repel females 9.2.12 Education attainment 9.3 The Internet Consumer and shopping9.3.1 Shopping on the Web (Interactive Home Shopping=IHS) 9.3.2 Reasons for using the Web to shop 9.3.3 Placing orders 9.3.4 Dissatisfying experiences with IHS 9.3.5 Perceived risk with IHS 9.3.6 Overcoming perception of risks 9.3.7 Trust in Action 9.3.8 Some supporting facts 9.3.9 Types of goods and decision-making 9.3.10 The IHS difference 9.3.11 Some ways of developing a IHS competitive advantage 9.3.12 24% of retail sales may be consumer direct by 2010 9.3.12 How Do You Fare With Accessory Buyers? 9.4 One to One’s target markets9.4.1 Target areas 9.4.2 Online targeting |
9.4 |
One to One’s target market |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
9.4.1 Target areas
Driven by the Internet, electronic commerce is rapidly emerging as an entirely new method to conduct business and interact with suppliers, partners, and customers.
Applying all elements of this new model brings new dimensions of speed, efficiency, spontaneity, interactivity, pervasiveness, and cost reduction if One to One target the following areas:
|
One to One mean that One to One’s E – store and services has to be global and enable all members of a value chain to interact spontaneously for mutual benefits.
9.4.2 Online targeting
http://www.webcmo.com/jwmr/jwmr04.htm
|
Targeting is always a hot topic in marketing, but online targeting is hotter because Internet technology gives web marketers a hope that it is possible to target customers on the Internet with greater precision and at a lower cost.
Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:
VIG CONSULTING
ORG.NR: 977 505 992
Jan Vig
Daglig leder
__________________
Kirkeveien 35, NO-1710, SARPSBORG
Mobile : +47 414 43 727
e-mail: ja-vig@online.no
Web: www.slowdown.no ,www.intelligence.no , www.risikoledelse.com
Copyright © 2000-2015 VIG CONSULTING
Guiden Intelligence Resource 
Legg igjen en kommentar