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Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
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Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia i 1999
Content
Chapter 2 |
Chapter 2 Search Strategy |
Chapter 2 Search Strategy2.1 General things to be aware of by building up the personal intelligence system2.2 My search strategy2.3 . Personal intelligence Resources2.3.1 Information sought by me 2.3.2 Information sent to me 2.3.3 Information Assembled to me 2.3.4 Information archived by me 2.3.5 Information archived by others 2.4 Primary and secondary Research2.4.1 Primary market research 2.4.2 Secondary Market Research 2.5 Research Questions |
Chapter 2.1 |
Generally things to be aware of by building up the personal intelligence system |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia i 1999/2000
When I build up my personal Intelligence system I have to be careful, because of all the resources out on the Web. Therefore I found it most valuable to start my personal intelligence system in the way that I describe the strategy which I am using.
After searching a lot on the Internet I have been very carefully with which the sources I choose.
It is a lot of valuable sources, which are collected from either Librarians or Information professional and these sources I have found best to use.
To be effective in searching on the Internet you have to have a simple method. You have to have a strategy, otherwise you will loose yourself in all the information available on the Internet.
In this research project I will out of my experience only use certain starting points, some subjects three, two till three search engines and use google.groups and Liszt http://www.liszt.com .
My method is quite simple I go to the known and quality proved sources first.
Nevertheless, I find the recommendation of the Internet Marketing Research book very useful and good.
I have tried to use different sources as suggested in the book Internet Marketing Research:
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In my case:
I use the following meta resources:Copernic To download from http://www.copernic.com http://www.startsiden.no/researchmetode.shtmlhttp://www.albany.edu/library http://wwwscout.cs.wisc.edu/toolkit/searching/index.html http://ftp.tas.gov.au/simtel.net/presno/bok/ Finding a needle in a bottle of hay http://ftp.tas.gov.au/simtel.net/presno/bok/10.html Getting an edge over your competitors http://ftp.tas.gov.au/simtel.net/presno/bok/11.html Your electronic daily news http://ftp.tas.gov.au/simtel.net/presno/bok/9 Working smarter http://ftp.tas.gov.au/simtel.net/presno/bok/12.html Yahoo http://dir.yahoo.com/Computers_and_Internet/Internet/World_Wide_Web/Searching_the_Web/ SearchEngine Watch http://www.searchenginewatch.com |
Warning: The largest search engines index less than 1/10th of the web! «Two scientists from the NEC Research Institute in Princeton carried out a study on the Net’s loudest search engines and found that not only do they not index the best part of the Net but they are most likely to index commercial over educational, US over European and popular over relatively unknown,» reported Nua Internet Surveys on July 13th, 1999. http://www.nua.com
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