Intelligence Resource (IR)
Praktisk Intelligence (I)/Business Intelligence (BI)/
OmverdensOvervåking (OO)
Kunnskapskilden
Intelligence/Business Intelligence/ OmverdensOvervåkingE-BusinessInternet Marketing IntelligenceInternett MarketingWeb utviklingsprossenCD/Video utviklingsprossenTips& TriksLinker |
Kunnskapskilden – Internet Marketing Intelligence –
Internet Situational Analysis
of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia i 1999
Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Content
Chapter 1 Introduction/overviewChapter 2 Search StrategyChapter 3 One to One Marketing and its environmentChapter 4 Environmental ScanChapter 5 Market analysisChapter 6 Competitors AnalysesChapter 7 SWOTChapter 8 Critical Success FactorsChapter 9 Segmentation, Customer analysis and target marketsChapter 10 Business Objectives and StrategiesChapter 11 Marketing Mix tactics and Conclusions |
Chapter 8 |
Critical Sucess Factors |
Chapter 8 Critical Success factors8.1 Introduction8.2 Megatrends8.3 Critical Issues In E-Commerce8.4 Critical success factors8.5 Critical Success Factors – OnetoOne Marketing8.5.1 General 8.5.2 Other Critical Success Factors 8.6 Barriers8.6.1 General 8.6.2 Specialization 8.6.3 Laws and regulations 8.7 Barriers to selling over the Internet8.8 How the Industry is coping with different issues is critical for the success8.8.1 The barriers to selling over the Internet 8.8.2 To understand and cope with the Impact of Information Superhighway and the trends 8.8.3 To cope with the Impacts of Globalisation 8.8.4 To cope with the Impact of Technologies 8.8.5 To cope with the Impact on Individuals 8.8.6 To Cope with the Social Concerns 8.8.7 To cope with the Impact on Organisations 8.8.8 To cope with the changes of the Information Intensive Occupations 8.8.9 Employment and Productivity Impacts 8.8.10 To cope with the Broadband Innovations 8.8.11 To cope with the changes by the Consumers 8.8.12 How the Industry is coping with Commodification 8.8.13 Consumption Patterns 8.8.14 How the Industry is handling Legal Issues 8.9 The Ideal Retail Store as criteria for success 8.10 The Four Best Gifts To Give Your Site. Criteria for success 8.11 The most Critical Information system Applications. 8.13 The Patricia Seybold Group 8.13.1 The Eight Critical Success Factors for E-Business 8.13.2 The Five Steps to Success in Electronic Commerce 8.13.3 Tips for Successfully Managing E-Business Data 8.13.4 Criteria for Success Ronni Marshak October 8, 1999 8.14 10 Rules for effective e-commerce – Factors to consider 8.15 IDEAS ’98: The Route to Strategic Customer Care 8.16 To cope with «What does the e-customer want most?» 8.17 To cope with the following Things to do: 8.18 To cope with «New Customer Values will force marketer to think in a new way» 8.19 To cope with the rules of success on Internet are: 8.20 To find The right partners within the TIME indust 8.21 To cope with » How will marketing on the World Wide Web differ from traditional marketing?» 8.22 To cope with Measuring Project Success |
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