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E-Business, E-Customer, Relationship and Interactivity
Dissertation
The E-Business, the E-Customer,
their Relationship and Interactivity
Jan Vig
Dissertation av Jan Vig om E.Business, E-Customer, Relationship and Interactivity (286 sider) i forbindelse med Masterstudie i Information Technology and Communication Juni 2000.
The E-Retailer Business, the E-Customer,
their Relationship and Interactivity
Table of Contents
Chapter 1 |
Significance of the problem |
Chapter One Introduction to the study1.1 Introduction |
1.5 |
Overview of the dissetation |
The dissertation presents a situational analysis and evaluation of the E-Retailer Business concept and the E-Customer and the CRM/one-to-one approach. The aim is to provide useful E-Business and CRM/one-to-one related information to the retail business, which want to establish an E-Retailer business.
Chapter One
This chapter presents an overview of the main components of this dissertation. An outline of each of the remaining chapters is presented here.
Chapter Two
The second chapter presents the new digital world, trends and impacts for the E-Business and the E-Customer. Further is the role of communication in developing conversation among retailers and customers through web design, usability, interactivity, flow and stickiness described.
Chapter Tree
The following chapter describes the fundamental principles of E-retailer commerce; the customer led E-Business, opportunities, barriers and challenges, how to get visitors to stay at the E-Retailer web site, the E-retailer development process, online promotion and competitors’ intelligence and market research.
Chapter Four
The chapter four applies the findings in chapter two and three to the E-customer and his/her need for interactivity and positively customer experience. Further the importance of a customer-led E-Retailer web site, which take care of security, privacy, customer relationship and one-to-one marketing/CRM.
Chapter Five
This chapter presents the secrets and success factors of Amazon.com and criteria to evaluate the web site.
Chapter Six
The final chapter summarises future trends, successful strategies and critical success factors for the E-retailer to succeed in the E-customer led new word. Further the findings of the dissertation, lessons learned together with some suggestions and recommendations and conclusions.
Download Dissertation
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