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1.5 Overview of the dissertation

 

Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)

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Kunnskapskilden

 

Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

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Linker

 

Kunnskapskilden –  E-Business

 

OLYMPUS DIGITAL CAMERA

 

 

E-Business – Nøkkelområder

E-Business – Sjekkliste Strategi


E-Business – Sjekkliste for IT Infrastrukturen


E-Business – Sjekkliste Innhold


E-Business – Sjekkliste for E-Handelssystemet


E-Business – Sjekkliste Marketing


E-Business – Sjekkliste Kundeservicesystemet
 

E-Business – Online Community

The E-Business, the E-Customer, their Relationship and Interactivity

 

 

KunnskapskildenE-Business –
E-Business, E-Customer, Relationship and Interactivity

 

Dissertation
The E-Business, the E-Customer,
their Relationship and Interactivity 

Jan Vig

 

Dissertation  av Jan Vig om E.Business, E-Customer, Relationship and Interactivity  (286 sider) i forbindelse med Masterstudie i Information Technology and Communication Juni 2000.

 

The E-Retailer Business, the E-Customer,
their Relationship and Interactivity

Table of Contents

Chapter One Introduction to the study

Chapter Two Business in Cyberspace

Chapter Three E- Retailer Commerce

Chapter Four E-Customer, Relationship and Interactivity

Chapter Five A Successful Case study – Amazon.com

Chapter Six The Future, Critical Success Factors, E-Business Strategy, Results and Conclusion

Appendix

 

 

Chapter 1

Significance of the problem 

 

Chapter One Introduction to the study

1.1 Introduction
1.2 Statement of the problem
1.3 Significance of the problem
1.4 Definitions
1.5 Overview of the dissertation

 

1.5

Overview of the dissetation  

 

The dissertation presents a situational analysis and evaluation of the E-Retailer Business concept and the E-Customer and the CRM/one-to-one approach. The aim is to provide useful E-Business and CRM/one-to-one related information to the retail business, which want to establish an E-Retailer business.

 

Chapter One

This chapter presents an overview of the main components of this dissertation. An outline of each of the remaining chapters is presented here.


Chapter Two

The second chapter presents the new digital world, trends and impacts for the E-Business and the E-Customer. Further is the role of communication in developing conversation among retailers and customers through web design, usability, interactivity, flow and stickiness described.

Chapter Tree

The following chapter describes the fundamental principles of E-retailer commerce; the customer led E-Business, opportunities, barriers and challenges, how to get visitors to stay at the E-Retailer web site, the E-retailer development process, online promotion and competitors’ intelligence and market research.

Chapter Four

The chapter four applies the findings in chapter two and three to the E-customer and his/her need for interactivity and positively customer experience. Further the importance of a customer-led E-Retailer web site, which take care of security, privacy, customer relationship and one-to-one marketing/CRM.

 

Chapter Five

This chapter presents the secrets and success factors of Amazon.com and criteria to evaluate the web site.

Chapter Six

The final chapter summarises future trends, successful strategies and critical success factors for the E-retailer to succeed in the E-customer led new word. Further the findings of the dissertation, lessons learned together with some suggestions and recommendations and conclusions.

Download Dissertation

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

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