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  • E-Business
    • E-Business – Nøkkelområder
    • E-Business – Sjekkliste Strategi
    • E-Business – Sjekkliste for IT Infrastrukturen
    • E-Business – Sjekkliste Innhold
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    • E-Business – Sjekkliste Marketing
    • E-Business – Sjekkliste Kundeservicesystemet
    • Skap et online community
    • The E-Business, the E-Customer, their Relationship and Interactivity
      • Chapter One Introduction to the study
        • 1.1 Introduction
        • 1.2 Statement of the problem
        • 1.3 Significance of the problem
        • 1.4 Definitions
        • 1.5 Overview of the dissertation
      • Chapter Two Business in Cyberspace
        • 2.1 Introduction
        • 2.2 The new digital world
        • 2.3 The Net Economy
        • 2.4 The interactive marketplace
        • 2.5 Business in Cyberspace
        • 2.6 E-Business, Organisation and Culture Change
        • 2.7 Trends
        • 2.8 Web Design, Usability and Communication
        • 2.9 Interactivity, Flow and Stickiness
        • 2.10 Summary
      • Chapter Three E- Retailer Commerce
        • 3.1 Introduction
        • 3.2 The E-Commerce Opportunities, Barriers and Challenges
        • 3.3 E-Retailing
        • 3.4 Agents, intelligence agents and technology
        • 3.5 The Customer led E-Business
        • 3.6 The E-Retailer site development process and project management
        • 3.7 The E-Retailer and Promotion
        • 3.8 Competitive Intelligence and Market Research on the Internet
        • 3.9 Summary
      • Chapter Four E-Customer, Relationship and Interactivity
        • 4.1 Introduction
        • 4.2 The E-Customer
        • 4.3 CRM
        • 4.4 E-Retailing, relationship, customer focus and customer experience
        • 4.5 The Customer led E-Retailer Web Site
        • 4.6 Summary
      • Chapter Five A Successful Case study – Amazon.com
        • 5.1 Introduction
        • 5.2 Amazon’s position
        • 5.3 About Amazon.com
        • 5.4 The Secrets of Amazon.com
        • 5.5 Summary
      • Chapter Six The Future, Critical Success Factors, E-Business Strategy, Results and Conclusion
        • 6.1 Introduction
        • 6.2 Future trends
        • 6.3 The critical success factors for E-Business
        • 6.4 Developing effective E-Business Strategy
        • 6.5 Lessons learned
        • 6.6 Recommendation
        • 6.7 Summary
      • Appendix
        • Appendix 1 Search Strategy Internet
        • Appendix 2 E-Commerce and 1to1 Marketing/CRM Keywords
        • Appendix 3 Demographics and online shopping trends
        • Appendix 4 Opportunities and benefits, barriers and treats, challenges
        • Appendix 5 Online Promotion Possibilities
        • Appendix 6 Letter from Jeff Bezos Founder & CEO Amazon.com
        • Appendix 7 Questions concerning E-Business Strategy
        • Appendix 8 Checklist for evaluation of an E-Commerce Web site
        • Appendix 9 E-Commerce Sites
  • Internet Marketing intelligence
    • Markedsovervåking
      • Søketeknikker
      • Søkestrategi
      • Market research
      • Markedsundersøkelse
    • Internet Situational Analysis of 1to1 Marketing/CRM
      • Chapter 1 Introduction/overview
        • 1.1 Generally
        • 1.2 Different definitions
        • 1.3 One to One marketing/CRM
        • 1.4 Assumptions/information
      • Chapter 2 Search Strategy
        • 2.1 General things to be aware of by building up the personal intelligence system
        • 2.2 My search strategy
        • 2.3 Personal Intelligence Resources
        • 2.4 Primary and secondary Research
        • 2.5 Research Questions
      • Chapter 3 One to One Marketing/CRM and its environment
      • Chapter 4 Environmental Scan
        • 4.1 General trends
        • 4.2 What demographic trends / factors need to be considered?
        • 4.3 Economic and Business Trends / Factors
        • 4.4 What Political / Legal factors are likely to impact on the market?
        • 4.5 Trade and International Issues
        • 4.6 What social / cultural trends / factors need to be considered?
        • 4.7 What technological trends / developments need to be considered?
        • 4.8 What Environmental Factors? (green environment)
      • Chapter 5 Market analysis
        • 5.1 Trends
        • 5.2 Internet statistics
        • 5.3 One to One marketing / Relationship marketing
        • 5.4 Customer care/ customer service
        • 5.5 Personalization
        • 5.6 Privacy
        • 5.7 Security
        • 5.8 The Market place 1to1 after Peppers & Rogers
        • 5.9 The future of One to One Web Technology
        • 5.10 Products and customers
        • 5.11 Changes in the market place
        • 5.12 Changes in the market response
        • 5.13 Changes in delivery mediums
      • Chapter 6 Competitors Analyses
        • 6.1 General
        • 6.2 Competitors Information Sources
        • 6.3 Decision
        • 6.4 The Industry
        • 6.5 Providers of Customer Solution in Scandinavia
        • 6.6 Peppers & Rogers Group
        • 6.7 One to One marketing keywords
        • 6.8 Search trough different search engines for different keywords
        • 6.9 Other Competitive Resources
      • Chapter 7 SWOT
        • 7.1 Introduction
        • 7.2 Strengths
        • 7.3 Weaknesses
        • 7.4 Opportunities
        • 7.5 Threats
      • Chapter 8 Critical Success factors
        • 8.1 Introduction
        • 8.2 Megatrends
        • 8.3 Critical Issues in E-Commerce
        • 8.4 Critical success factors
        • 8.5 Critical Success Factors – OnetoOne Marketing
        • 8.6 Barriers
        • 8.7 Barriers to selling over the Internet
        • 8.8 How the Industry is coping with different issues is critical for the success
        • 8.9 The Ideal Retail Store as criteria for success
        • 8.10 The Four Best Gifts To Give Your Site. Criteria for success
        • 8.11The most Critical Information system Applications
        • 8.12
        • 8.13 The Patricia Seybold Group
        • 8.14 10 Rules for effective e-commerce – Factors to consider
        • 8.15 IDEAS ’98: The Route to Strategic Customer Care
        • 8.16 To cope with «What does the e-customer want most?»
        • 8.17 To cope with the following Things to do
        • 8.18 To cope with «New Customer Values will force marketer to think in a new way»
        • 8.19 To cope with the rules of success on Internet are
        • 8.20 To find The right partners within the TIME industry
        • 8.21 To cope with » How will marketing on the World Wide Web differ from traditional marketing?»
        • 8.22 To cope with Measuring Project Success
      • Chapter 9 Segmentation, Customer analysis and target markets
        • 9.1 Segmentation
        • 9.2 The Internet Consumer
        • 9.3 The Internet Consumer and shopping
        • 9.4 One to One’s target markets
      • Chapter 10 Business Objectives and Strategies
        • 10.1 Focus on the Market Place
        • 10.2 One to One’s Objectives
        • 10.3 One to One Marketing’s Business Strategy
        • 10.4 Different articles to strategy
      • Chapter 11 Marketing Mix tactics and Conclusions
        • 11.1 Marketing on the Internet. The marketing mix
        • 11.2 The sales method
        • 11.3 Internet sales method
        • 11.4 The promotion strategy
        • 11.5 Internet promotion strategy
        • 11.6 Positioning and pricing policy of the services
        • 11.7 Internet positioning and pricing
        • 11.8 Conclusions
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