Intelligence Resource (IR)
Praktisk Intelligence (I)/Business Intelligence (BI)/
OmverdensOvervåking (OO)
Kunnskapskilden
Intelligence/Business Intelligence/ OmverdensOvervåkingE-BusinessInternet Marketing IntelligenceInternett MarketingWeb utviklingsprossenCD/Video utviklingsprossenTips& TriksLinker |
Kunnskapskilden – E-Business
Kunnskapskilden – E-Business –
E-Business, E-Customer, Relationship and Interactivity
Dissertation
The E-Business, the E-Customer,
their Relationship and Interactivity
Jan Vig
Dissertation av Jan Vig om E.Business, E-Customer, Relationship and Interactivity (286 sider) i forbindelse med Masterstudie i Information Technology and Communication Juni 2000.
The E-Retailer Business, the E-Customer,
their Relationship and Interactivity
Table of Contents
Chapter 2 |
Business in Cyberspace |
Chapter Two Business in Cyberspace2.1 Introduction |
2.4 |
The interactive Marketplace |
The power of Internet will change fundamentally the way in which organisations do business. It can help to boost revenues, cut production cycle times and costs, improve customer service and broaden market share. Interactive relationships with customers and suppliers enable new products and services to be delivered faster and better at a substantially lower cost. To date the major benefits from the Internet include improved internal and external communications. The Web has specifically brought a new marketing medium and enhanced information resource. There are other benefits too as email and file transfer functionality. Web utilisation not only gives a company Internet presence but also provides opportunities to develop and expand new services.
The interactive marketplace will significantly improve the productivity and competitiveness of all participating companies regardless of whether they are customers or suppliers. The Internet provides access to an on-line global marketplace, which operates on a 24-hour basis, with millions of customers and thousands of products and services. It also provides companies with new, more cost effective and time-efficient means for working with customers, suppliers and development partners.
The interactive marketplace is a highly personalised one, with every consumer’s experience being unique-bringing with it the advantages to business of one to one marketing. Businesses in this marketplace can anticipate the customer’s requirements, and can in fact evolve their offerings in tandem with the growth and changing needs of the customer’s family. The customer, in turn, inhabits an environment of extraordinary flexibility, able to wander free, to be guided by experts, or to explore the marketplace with people having similar interests.
A range of complementary, maturing technologies support the construction of this interactive marketplace networks supporting increased bandwidth to the customer; ever-faster processors and methods to combine multiple processors to act in concert; advanced messaging; security and encryption; streaming media; Internet telephony; neural networks; profiling systems; and smart agents. But the viability of the interactive market has less to do with technology than with content, with little commitment to fixed assets, with short product or service life cycles, and with the essential ability of buyer and seller to interact directly and intimately.
It’s easy to see that the interactive marketplace, which mirrors the physical marketplace, will make it easier for companies to transfer information, and make financial transactions quicker and more efficient. The real point about business on the Internet is that it allows completely new ways of doing business to develop.
“The real revolution is going to happen in the consumer space.
It is here that the business systems have to change most dramatically and traditionally assets can become completely worthless.
Previously unthinkable models, combining ‘high delivered value’ (convenience, product range, service)
with ‘low price’, not only become possible, but are expected.
For example the built-to-order approach to personalise PCs or customise clothing,
where the avoidance of time-perishable stock makes the economics work.” (Birch, Gerbert & Schneider, 2000: 3)
The interactive marketplace will enable companies to:
|
The interactive marketplace allows companies to move from mass marketing to mass customisation.
Through E-Commerce five major trends will have an impact on business. Companies will: (Linder, n.d.)
|
- Extend and accelerate familiar business models – changing business dynamics in the process.
- Change channel partner relationships.
- Shift focus towards services.
- Establish new frontiers of sales and service efficiency.
- Expand global trade.
The table below compares traditional, early web and dynamic commerce. (Linder, n.d.)
|
Table 2.2 Traditional, Early Web and Dynamic Commerce
As seen it is critical for the retailer to understand the new interactive market place. It offers a lot of opportunities, but also challenges especially because the customers get stronger and stronger position.
Download Dissertation
Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:
VIG CONSULTING
ORG.NR: 977 505 992
Jan Vig
Daglig leder
__________________
Kirkeveien 35, NO-1710, SARPSBORG
Mobile : +47 414 43 727
e-mail: ja-vig@online.no
Web: www.slowdown.no ,www.intelligence.no , www.risikoledelse.com
Copyright © 2000-2015 VIG CONSULTING
Legg igjen en kommentar