8.18 To cope with «New Customer Values will force marketer to think in a new way»

 

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Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

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Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

Chapter 8

Critical Sucess Factors

 

 

Chapter 8 Critical Success factors

8.1 Introduction

8.2 Megatrends

8.3 Critical Issues In E-Commerce

8.4 Critical success factors

8.5 Critical Success Factors – OnetoOne Marketing

8.5.1 General

8.5.2 Other Critical Success Factors

8.6 Barriers

8.6.1 General

8.6.2 Specialization

8.6.3 Laws and regulations

8.7 Barriers to selling over the Internet

8.8 How the Industry is coping with different issues is critical for the success

8.8.1 The barriers to selling over the Internet

8.8.2 To understand and cope with the Impact of Information Superhighway and the trends

8.8.3 To cope with the Impacts of Globalisation

8.8.4 To cope with the Impact of Technologies

8.8.5 To cope with the Impact on Individuals

8.8.6 To Cope with the Social Concerns

8.8.7 To cope with the Impact on Organisations

8.8.8 To cope with the changes of the Information Intensive Occupations

8.8.9 Employment and Productivity Impacts

8.8.10 To cope with the Broadband Innovations

8.8.11 To cope with the changes by the Consumers

8.8.12 How the Industry is coping with Commodification

8.8.13 Consumption Patterns

8.8.14 How the Industry is handling Legal Issues

8.9 The Ideal Retail Store as criteria for success

8.10 The Four Best Gifts To Give Your Site. Criteria for success

8.11 The most Critical Information system Applications

8.13 The Patricia Seybold Group

8.13.1 The Eight Critical Success Factors for E-Business

8.13.2 The Five Steps to Success in Electronic Commerce

8.13.3 Tips for Successfully Managing E-Business Data

8.13.4 Criteria for Success Ronni Marshak October 8, 1999

8.14 10 Rules for effective e-commerce – Factors to consider

8.15 IDEAS ’98: The Route to Strategic Customer Care

8.16 To cope with «What does the e-customer want most?»

8.17 To cope with the following Things to do

8.18 To cope with «New Customer Values will force marketer to think in a new way»

8.19 To cope with the rules of success on Internet are

8.20 To find The right partners within the TIME industry

8.21 To cope with » How will marketing on the World Wide Web differ from traditional marketing?»

8.22 To cope with Measuring Project Success

 

 

8.18

To cope with «New Customer Values will force marketer to think in a new way»

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

 

Marketers have to react proactive to the new values of the Internet customer:

Convenience With increased work hours, and less free time, customers highly value convenience.
Transparency The customers shouldn’t have to bother with the details of how the end product, service, or solution is achieved. Effective interlinking of business and solutions and sites are essential for marketers to achieve complete transparency.
Guaranteed Fulfillment Marketers will offer complete and quaranteed technology to fulfil the needs of the customers online, as we know the customer will expect this.
Security Marketers will offer secure communication systems, because the customers will require and rely on this.
Education Marketers will offer concise, relevant, timely and well- presented information to the customer so that they feel more comfortable with their buying decisions. Marketers will offer value through the ability to access more interactive information on the Web Site about products and services.
Personalization Marketers will offer the customer personalization products and services, because they will have to respect this priority. Marketers will do that based on profile or other conditions. Narrowcasting.
Proacactivity Marketers will give individuals solutions /services and products) that proactively market, upgrade, support, and operate themselves.
Timeliness Marketers will respond and deliver products and services timely. They will update information immediately. Real time information.
Choice Marketers will offer its customer more options and product diversification
Interaction Marketers will offer highly interaction with the customer, because they want to be a community of interest and give the customer high value. They will use audio, video, images and text. Eventually virtual reality
Push/Pull communication Marketers will offer both push and pull communication

 

 

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

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