Convenience	With increased work hours, and less free time, customers highly value convenience.
Transparency	The customers shouldn’t have to bother with the details of how the end product, service, or solution is achieved. Effective interlinking of business and solutions and sites are essential for marketers to achieve complete transparency.
Guaranteed Fulfillment	Marketers will offer complete and quaranteed technology to fulfil the needs of the customers online, as we know the customer will expect this.
Security	Marketers will offer secure communication systems, because the customers will require and rely on this.
Education	Marketers will offer concise, relevant, timely and well- presented information to the customer so that they feel more comfortable with their buying decisions. Marketers will offer value through the ability to access more interactive information on the Web Site about products and services.
Personalization	Marketers will offer the customer personalization products and services, because they will have to respect this priority. Marketers will do that based on profile or other conditions. Narrowcasting.
Proacactivity	Marketers will give individuals solutions /services and products) that proactively market, upgrade, support, and operate themselves.
Timeliness	Marketers will respond and deliver products and services timely. They will update information immediately. Real time information.
Choice	Marketers will offer its customer more options and product diversification
Interaction	Marketers will offer highly interaction with the customer, because they want to be a community of interest and give the customer high value. They will use audio, video, images and text. Eventually virtual reality
Push/Pull communication	Marketers will offer both push and pull communication

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

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Kunnskapskilden – Internet Marketing Intelligence

Kunnskapskilden – Internet Marketing Intelligence Internet Situational Analysis of 1to1 Marketing/CRM

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000

Content

Chapter 8

Critical Sucess Factors

8.13.1 The Eight Critical Success Factors for E-Business

8.13.2 The Five Steps to Success in Electronic Commerce

8.13.3 Tips for Successfully Managing E-Business Data

8.13.4 Criteria for Success Ronni Marshak October 8, 1999

8.18

To cope with «New Customer Values will force marketer to think in a new way»

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000

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Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM