6.7 One to One marketing keywords

 

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Intelligence/Business Intelligence/ OmverdensOvervåking 

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Internet Marketing Intelligence

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Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

 

Chapter 6

Competitors Analysis

 

 

Chapter 6 Competitors Analyses

6.1 General

6.2 Competitors Information Sources

6.2.1 Information supplied by the competitors, knowingly or unknowingly

6.2.2 Trade Sources

6.2.3 Published Sources

6.2.4 Other Sources of Information

6.3 Decision

6.4 The Industry

6.4.1 Overview through Hoovers

6.4.2 Internet & Intranet Software & Services Accrue Software, Inc.

6.4.3 Telemarketing, Call Centers & Other Direct Marketing – Companies mentioned

6.5 Providers of Customer Solution in Scandinavia

6.5.1 Million Handshakes AS

6.5.2 StroedeRalton

6.6 Peppers & Rogers Group

6.6.1 Search trough Search engines

6.6.2 Search on the Web site of Peppers and Rogers Group Inc.

6.6.3 Searching and spying for company information

6.6.4 Searching newsgroups or mailing lists

6.6.5 Testing how Rogers And Peppers group Web site is evaluated

6.7 One to One marketing keywords

6.8 Search trough different search engines for different keywords

6.9 Other Competitive Resources

 

 

6.7

One to One Marketing Keywords

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

 

Keywords 1t01 Marketing

   
Adaptive marketing Customer/information profiling New competitive rules
Added value for customers Customer-focused organization One customer at a tome
Analyze profitability by customer Customers’ positive interaction One to one advertising and promotion
Applications tools for customer care, salesforces, customer support, helpdesk, competition and customer intelligence Customization One to one interactive discussion communities
Automated customer data tracking software Customized web pages One to one presentation, collaboration
Automating business processes Data mining tools One to one push
Best practices Data warehouse One to one web interactivity
Buying behavior Database driven sites One to one web site personalization
Call process Database integration One-to-one marketing
Change management Database marketing One-to-one web marketing and services
Client relations Database marketing system Online communication
Community Database technology Online customer service
Community-building technologies Databases of customer information Order status inquiries and interactive order processing
Competitive intelligence Data mining Partnership
Competitive analysis Development of programs that promote customer loyalty and customer retention Performance measurement
Complaint management software Dialog Permission marketing
Consumer intelligence system Dialog marketing Personal message
Contact center market Differentiate customer service Personal response handling system
Convenience Differentiate customers Personalized marketing
Cross selling Differentiated service Personalized services
Customer applications Direct marketing Portal surfing
Customer acquisition Electronic tracking software Proactive database marketing systems
Customer as an assets Enterprise customer care Project management
Customer assist center Evolution of customer care Protecting privacy
Customer base Experience-based marketing Quality assurance information
Customer behavior Field service information Quality customer service
Customer bill of rights Focusing on customer needs Re-engineering of processes that touch the customer(include marketing, sales acquisition, order entry, after-sales service, customer complaints/comments process
Customer call/contact center Gathering data Relationship marketing
Customer care GroupWare tools Relationship marketing experts
Customer care information system GroupWare tools Response rate
Customer care process Help desk Sales and customer-service related software systems
Customer care/call center applications Hotline support Sales force automation
Customer complaint management IDEAS ‘97 Segment level targeting
Customer control Identify customer Segmentation
Customer databases Importance of customer Service strategy
Customer dialog Incentive for customer Share of customers
Customer dissatisfaction factors Information sharing Software packages for tracking, logging, responding to customer complaints
Customer focus Information tools Software solution(sales force automation tools, contact management software)
Customer individually dialog Innovation service excellence Strategic account management
Customer information retrieval systems Integration multiple software systems Strategic account management
Customer involvement Intelligent agents Strategic customer
Customer involvement Interaction with customers Strategic customer care
Customer issues tracking Interactive recommendation system Strategic partnership
Customer loyalty and retention Interactive technology Support technology
Customer management practices Interactive, web-enabled order entry system Tailoring to customer need
Customer needs Internet applications Target marketing
Customer profile Investment in customer relationship technology Technical help desk
Customer profile Knowledge management Technology and communicationConference callVoice mail/e-mailDatabases (discussion)
Customer relationship management Knowledge-based marketing Technology customer care
Customer relations Law of repeat purchases Telecommunication technology
Customer research Learning customer relationship The call industry
Customer retention Learning relationship The customer partnership
Customer satisfaction Link between technology and information investment Track software
Customer satisfaction index (CSI) Loyalty marketing Virtual selling
Customer segmentation Marketing on the internet Virtual selling models
Customer segmentation systems Market and customer management(MCM) Voice of the customer (VOC)
Customer service Mass marketing Web interactivity (shockwave, flash, java, database forms, streaming, audio/video
Customer total experience Measuring customer satisfaction Web site tracking/traffic analysis

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

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