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Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
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Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 7 |
SWOT |
Chapter 7 SWOT7.1 Introduction7.2 Strengths7.2.1 The Benefits of relationship marketing 7.2.1.9 Savings 7.2.2 Precision marketing by Debora Kania. Strenghts of the Industry 7.2.3 Other Strenghts 7.3 Weaknesses7.3.1 Other Weaknesses 7.4 Opportunities7.4.2 What opportunities does the World Wide Web offer in reaching customers? 7.4.3 Other Opportunities 7.4.4 Intermediaries in shopping – What does that mean to the marketers? 7.4.6 Still other opportunities 7.4.7 Possibilities 7.5 Threats7.5.1 Threats to E-Commerce 7.5.2 Other threats 7.5.3 Barriers to selling over the Internet 7.5.4 Advice From Don Peppers 7.5.5 Once we determine that one to one marketing has a sound theoretical foundation, we need to pay attention to the practical issues: 7.5.6 Who is most threatened by the World Wide Web opportunity? 7.5.7 Threats when not handle in the right way |
7.1 |
Introduction |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
The Industries success in business depends on knowing the Industry inside out. The SWOT analysis is used to identify the strengths, weaknesses, opportunities and treats.
Strengths are those things the Industry is doing well and set the Industry apart from competitors. Weaknesses are those areas the Industry has to improve upon, especially if the Industry do not want the competitors to capitalize on them. Opportunities include everything that can benefit the Industry, such as increased customer base, other businesses closing the doors, shift in consumers attitude or special services that only the Industry can offer. Threats are those things that can hurt the Industry. Like a major shift in trends, other Industries opening similar services, a price increase from suppliers, new privacy policy or demand of skilled people can not be met.
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