7.1 Introduction

 

Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)

 DSCF1341_gb

 

Kunnskapskilden

 

Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

Linker

 

Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

 

Chapter 7

SWOT

 

Chapter 7 SWOT

7.1 Introduction

7.2 Strengths

7.2.1 The Benefits of relationship marketing

7.2.1.9 Savings

7.2.2 Precision marketing by Debora Kania. Strenghts of the Industry

7.2.3 Other Strenghts

7.3 Weaknesses

7.3.1 Other Weaknesses

7.4 Opportunities

7.4.2 What opportunities does the World Wide Web offer in reaching customers?

7.4.3 Other Opportunities

7.4.4 Intermediaries in shopping – What does that mean to the marketers?

7.4.6 Still other opportunities

7.4.7 Possibilities

7.5 Threats

7.5.1 Threats to E-Commerce

7.5.2 Other threats

7.5.3 Barriers to selling over the Internet

7.5.4 Advice From Don Peppers

7.5.5 Once we determine that one to one marketing has a sound theoretical foundation, we need to pay attention to the practical issues:

7.5.6 Who is most threatened by the World Wide Web opportunity?

7.5.7 Threats when not handle in the right way

 

 

7.1

Introduction

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

The Industries success in business depends on knowing the Industry inside out. The SWOT analysis is used to identify the strengths, weaknesses, opportunities and treats.

Strengths are those things the Industry is doing well and set the Industry apart from competitors. Weaknesses are those areas the Industry has to improve upon, especially if the Industry do not want the competitors to capitalize on them. Opportunities include everything that can benefit the Industry, such as increased customer base, other businesses closing the doors, shift in consumers attitude or special services that only the Industry can offer. Threats are those things that can hurt the Industry. Like a major shift in trends, other Industries opening similar services, a price increase from suppliers, new privacy policy or demand of skilled people can not be met.

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
ORG.NR: 977 505 992

Jan Vig
Daglig leder

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Mobile : +47 414 43 727
e-mail: ja-vig@online.no
Web: www.slowdown.no ,www.intelligence.no , www.risikoledelse.com

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