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Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
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Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia i 1999
Content
Chapter 4 |
Environmental Scan |
Chapter 4 Environmental Scan4.1 General trend4.2 What demographic trends / factors need to be considered?4.2.1 Generally 4.2.2 Demographics and Internet 4.3 Economic and Business trends / factors4.3.1 Generally 4.3.2 Internet and Economic and Business trends / factors 4.3. 4. Transactions 4.3.5 Daily Financial and Economic News Services 4.3.6 General Economic Demographics 4.3.7 Sample Economic Journals Online 4.3.8 Business Trends 4.4 What Political / Legal factors are likely to impact on the market?4.4.1 Generally 4.4.2 Internet and E-commerce 4.4.3 Internet and Work force 4.4.4 Internet commerce, Legal and ethical issues, security and regulations 4.4.5 The Market Impact of New Media 4.5 Trade and International Issues4.5.1 Generally 4.5.2 International Trade Newsgroups and Listservs 4.5.3 International Trade Sites 4.5.4 Trade and International Resources 4.6 What social / cultural trends / factors need to be considered?4.6.1 Generally 4.6.2 Trends for the future 4.6.4 The trends which are undermining One to One Industry’s concept 4.6.5 Other Social trends 4.6.6 Workforce trend 4.7 What technological trends / developments need to be considered?4.7.1 Generally 4.7.2 21st. Century trends(1) 4.7.3 21ST. Century trends (2) 4.7.4 Future Trends in Telecommunications 4.7.3 The Eight Critical Information TechnologyTrends 4.7.6 Internet and technology change 4.8 What environmental factors? (green environment)4.8.1 Generally 4.8.2 Internet |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
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