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E-Business, E-Customer, Relationship and Interactivity
Dissertation
The E-Business, the E-Customer,
their Relationship and Interactivity
Jan Vig
Dissertation av Jan Vig om E.Business, E-Customer, Relationship and Interactivity (286 sider) i forbindelse med Masterstudie i Information Technology and Communication Juni 2000.
The E-Retailer Business, the E-Customer,
their Relationship and Interactivity
Table of Contents
Chapter 2 |
Business in Cyberspace |
Chapter Two Business in Cyberspace2.1 Introduction |
2.6 |
E-Business, Organisation and Culture Change in Cyberspace |
The E-Commerce revolution is already occurring throughout the business community. Visionary organisations have seen the power that is provided through leveraging E-Commerce applications into their core business processes. They are reaping substantial benefits as they extend their use of technology and harness the power of the virtual corporation
Companies should use the following customer-focused solutions by building the business:
(Hanson, 2000: 56)
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In many ways the strategic use of E-Commerce is the next logical step in business investments in information technology. Today’s business technology goes far beyond the back office support that was the cornerstone of technology even a decade ago. Today’s systems are tightly integrated into the way business is performed. Technology has enabled businesses to grow and operate with transaction volumes that were inconceivable in the past.
However, in many cases organisations have implemented these new technologies around core processes that have not matured nearly as quickly as their technology capacity. The innovators in E-commerce have seen this and are capitalising on their ability to transform business processes through technology solutions.
(Mougayar, 1998: 115-116) recommends companies follow 10 steps in order to transform the organisation and succeed:
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In the “The Organisational Challenge of E-Commerce” Freeland (2000) suggests three ways to meet the challenge of E-commerce:
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Siegel is the opinion that the Internet is more than only buying presents, it is about community and the E-Culture.
Some of the tools for the new E-Society are:
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A lot of companies in the future will be forced to clarify its core competencies and reason for existence. As continuous learning becomes the norm, businesses will have to change the way it look at education and the employees demand for possibilities within the company for online learning will be tremendous. Traditional methods of management and motivation such as «employee of the month awards» and the promise of a future promotion will not work with the new employees. As work is increasingly performed away from the traditional work site by for instance telecommute, the few managers and supervisors who remain will have to learn to manage without depending upon «face time» as an indicator of contribution. Increasingly, the value of a company will be based upon its core knowledge. A key role of leaders will be to create a shared vision to which both permanent and contingent team members can commit. More or less everybody in the customer-led company in the future will have to deal with the E-customers through e-mail, make conversation with them and think and act customer oriented.
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