2.1 Introduction

 

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Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

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E-Business – Nøkkelområder

E-Business – Sjekkliste Strategi


E-Business – Sjekkliste for IT Infrastrukturen


E-Business – Sjekkliste Innhold


E-Business – Sjekkliste for E-Handelssystemet


E-Business – Sjekkliste Marketing


E-Business – Sjekkliste Kundeservicesystemet
 

E-Business – Online Community

The E-Business, the E-Customer, their Relationship and Interactivity

 

KunnskapskildenE-Business –
E-Business, E-Customer, Relationship and Interactivity

 

Dissertation
The E-Business, the E-Customer,
their Relationship and Interactivity 

Jan Vig

 

Dissertation  av Jan Vig om E.Business, E-Customer, Relationship and Interactivity  (286 sider) i forbindelse med Masterstudie i Information Technology and Communication Juni 2000.

 

The E-Retailer Business, the E-Customer,
their Relationship and Interactivity

Table of Contents

Chapter One Introduction to the study

Chapter Two Business in Cyberspace

Chapter Three E- Retailer Commerce

Chapter Four E-Customer, Relationship and Interactivity

Chapter Five A Successful Case study – Amazon.com

Chapter Six The Future, Critical Success Factors, E-Business Strategy, Results and Conclusion

Appendix

 

 

Chapter 2

Significance of the problem 

 

Chapter Two Business in Cyberspace

2.1 Introduction
2.2. The new digital world

2.3 The Net Economy
2.4 The interactive marketplace
2.5 Business in Cyberspace
2.6 E-Business, Organisation and Culture Change
2.7 Trends
2.8 Web Design, Usability and Communication
2.8.1 Web Communication
2.8.2 Web Design and Communication
2.8.3 Usability
2.9 Interactivity, Flow and Stickiness
2.9.1 Interactivity
2.9.2 Flow
2.9.3 Stickiness
2.10 Summary

 

 

2.1

Introduction  

 

In the space of just a few years, the Internet has grown tremendously and become the most exciting medium for commerce and business communications

The rapid adoption of the Internet, and particularly the World Wide Web as a commercial medium has caused firms to experiment with innovative ways of marketing to consumers in computer-mediated environments.
Already millions of adults around the world have used particularly the World Wide Web as a part of the Internet. With growing numbers of people on the Net, the capacity of the network is sometimes tested as service providers catch up with phenomenal increases in demand. But delivery and transmission systems will improve: optical fibres, for example, which carry up to 500 million times more information than current conventional copper wiring promise faster access. No one really knows exactly how the Internet will develop, and there are currently more questions than answers.

What is fact is that companies of all sizes and in all sectors are moving on-line on a daily basis. The Internet poses one of the biggest challenges of change to date. It also offers one of the biggest commercial opportunities.

The Internet and user-friendly technology have also empowered a new generation of consumers, who are challenging the long-accepted structure of commerce. The result is a fundamental shift from a seller-driven to a buyer-driven world. A new set of business models is developed or is in development and the businesses are challenged on a daily basis.

There currently exist many challenges in the new digital world for corporations, governments and the private person. This chapter reviews the new digital world and presents backgrounds, business models, trends and impacts for the E-Business, the E-Customer and Government. Further are several methods to achieve flow, stickiness and usability of the E-Retailer web site described.

 

Download Dissertation

 

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