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Kunnskapskilden –  Internet Marketing Intelligence

 

Internet Marketing Intelligence

 

Markedsovervåking Søketeknikker Søkestrategi Market research Markedsundersøkelse Internet Situational Analysis of 1to1 Marketing/CRM

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

Content

 

Chapter 1 Introduction/overview Chapter 2 Search Strategy Chapter 3 One to One Marketing and its environment Chapter 4 Environmental Scan Chapter 5 Market analysis Chapter 6 Competitors Analyses Chapter 7 SWOT Chapter 8 Critical Success factors Chapter 9 Segmentation, Customer analysis and target markets Chapter 10 Business Objectives and Strategies Chapter 11 Marketing Mix tactics and Conclusions

 

 

Chapter 4

Environmental Scan

 

Chapter 4 Environmental Scan 4.1 General trend 4.2 What demographic trends / factors need to be considered? 4.2.1 Generally 4.2.2 Demographics and Internet 4.3 Economic and Business trends / factors 4.3.1 Generally 4.3.2 Internet and Economic and Business trends / factors 4.3. 4. Transactions 4.3.5 Daily Financial and Economic News Services 4.3.6 General Economic Demographics 4.3.7 Sample Economic Journals Online 4.3.8 Business Trends 4.4 What Political / Legal factors are likely to impact on the market? 4.4.1 Generally 4.4.2 Internet and E-commerce 4.4.3 Internet and Work force 4.4.4 Internet commerce, Legal and ethical issues, security and regulations 4.4.5 The Market Impact of New Media 4.5 Trade and International Issues 4.5.1 Generally 4.5.2 International Trade Newsgroups and Listservs 4.5.3 International Trade Sites 4.5.4 Trade and International Resources 4.6 What social / cultural trends / factors need to be considered? 4.6.1 Generally 4.6.2 Trends for the future 4.6.4 The trends which are undermining One to One Industry’s concept 4.6.5 Other Social trends 4.6.6 Workforce trend 4.7 What technological trends / developments need to be considered? 4.7.1 Generally 4.7.2 21st. Century trends(1) 4.7.3 21ST. Century trends (2) 4.7.4 Future Trends in Telecommunications 4.7.3 The Eight Critical Information TechnologyTrends 4.7.6 Internet and technology change 4.8 What environmental factors? (green environment) 4.8.1 Generally 4.8.2 Internet

 

 

4.1	General Trends

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

Driven by the Internet, electronic commerce is rapidly emerging as an entirely new method to conduct business and interact with suppliers, partners, and customers. Applying all elements of this new model brings new dimensions of speed, efficiency, spontaneity, interactivity, pervasiveness, and cost reduction if we target the following areas:

 

Approaches to marketing, sales, and distribution channels General, selling, and administrative processes Product generation process Digital content creation and manipulation for the purpose of adding value Manufacturing and procurement processes Relationship with One to One Industry’s trading partners One to One Industry’s supply chain management

 

 

We have to reflect on which impact the below points will have on the Industry’s organization: Exchange of information and services Creation of an open (global) marketplace Spontaneous interaction among members of the value chain Empowerment of customers Platform for relationship management.

 

 

We mean that the above are open-ended definition terms.

 

We also have to take into consideration that a lot of the society and press has a narrowly focused definition term as mentioned below:

 

Secure payment transactions Selling in cyberspace Electronic shopping EDI Home banking Interactive marketing Electronic catalogs

 

 

We have to think open- ended in building on our Industry’s business idea.

 

In the best selling books The Great Boom Ahead, The Roaring 2000s Harry S. Dent Jr. as a futurist is focusing his visionary eye on the full spectrum of changes that will occur.

 

Themes are: Nine Types of Boom Towns and Lifestyle Choices: The next great population shift and real estate boom. The New Network Corporation and Right Brain Revolution: The human browser/server model that will drive competition in business and corner opportunities in the Internet Age. The Roaring 2000’s: Why we are about to enter the greatest boom in history from 1999 to 2009. LIfe in the Internet Age: Eight critical technology trends changing how we live work, and communicate. For further detail see Chapter 4.7.3 Investment Strategies for the Roaring 2000’s: The new customized economy and the boom in emerging countries. http://speakers.com/hdent.html

 

 

 

Harry S. Dent is now back with a new book, The Roaring 2000’s, which argues that the best is yet to come. As before, his ideas are stimulating, although not entirely convincing. Dent continues to believe that demography is destiny. The Great Boom Ahead foresaw that aging baby boomers, the rat in the python of the population curve, would stimulate economic growth as they arrived at middle age and acquired two of everything. Since Americans’ spending typically peaks around age 46, Dent predicts in The Roaring 2000’s that boomers will continue to spur growth for another 10 years.

 

The boom will be magnified by the number of immigrants who have come into the U.S., which has risen over the past 20 years. Technological change will play a part as well. Dent thinks the personal computer and the Internet will bring enormous economic benefits, which we have only begun to perceive. He says

the Dow Jones Industrial Average will rise to at least 21,500 and maybe as high as 35,000 by the year 2008. He recommends buying your place in the country as soon as possible, for boomers in search of a lifestyle will migrate in droves to small towns and rural areas, where real estate prices will soar.

 

But do not become too attached to your country cottage or your stock portfolio, for Dent is no Dr. Pangloss. Just 10 years from now, he foresees the roaring 2000s winding down. Aging boomers will be curling up in front of their interactive media devices and beginning to join Jimi and Janis in that great

Woodstock in the sky. Consumer spending will drop. The economy will slow. Deflation will follow, drawing down real estate prices and grounding the stock market. Dent recommends selling property and stocks in 2006, moving instead into Treasury bonds in anticipation of lower interest rates.

http://www.intp.net/roaring.htm  and http://www.rrmag.com/books/0898_2000.htm

 

Future trendshttp://www.skyrme.com/updateshttp://iwsp.human.cornell.eduhttp://www.computerworld.com/ http://www.techreview.com/

 

For other trends see the rest of this Chapter and Chapter 5 .

 

For Resources within UN see my overview in the Appendix

 

 

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