6.2 Competitors Information Sources

 

Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)

 DSCF1341_gb

 

Kunnskapskilden

 

Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

Linker

 

Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

 

Chapter 6

Competitors Analysis

 

 

Chapter 6 Competitors Analyses

6.1 General

6.2 Competitors Information Sources

6.2.1 Information supplied by the competitors, knowingly or unknowingly

6.2.2 Trade Sources

6.2.3 Published Sources

6.2.4 Other Sources of Information

6.3 Decision

6.4 The Industry

6.4.1 Overview through Hoovers

6.4.2 Internet & Intranet Software & Services Accrue Software, Inc.

6.4.3 Telemarketing, Call Centers & Other Direct Marketing – Companies mentioned

6.5 Providers of Customer Solution in Scandinavia

6.5.1 Million Handshakes AS

6.5.2 StroedeRalton

6.6 Peppers & Rogers Group

6.6.1 Search trough Search engines

6.6.2 Search on the Web site of Peppers and Rogers Group Inc.

6.6.3 Searching and spying for company information

6.6.4 Searching newsgroups or mailing lists

6.6.5 Testing how Rogers And Peppers group Web site is evaluated

6.7 One to One marketing keywords

6.8 Search trough different search engines for different keywords

6.9 Other Competitive Resources

 

 

6.2

Competitors Information Sources

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

6.2.1 Information supplied by the competitors, knowingly or unknowingly

 

  • Speeches
  • Direct Observation/ On-Site Visits
  • Direct Inquiry
  • Company Publications
  • Press Releases / News Stories
  • Current or Former Employees
  • Financial Reports / Stock Information
  • Advertisments
  • Help Wanted Ads
  • Correspondence

 

 

 

6.2.2 Trade Sources

 

  • Trade Publications
  • Professional / Trade Organizations
  • Trade Shows
  • Conventions and Meetings

 

 

 

6.2.3 Published Sources

 

  • Periodicals / Trade Journals
  • Directories
  • Bibliographics and General Reference Works
  • Electronic Data Bases

 

 

 

 

6.2.4 Other Sources of Information

 

  • Suppliers
  • Customers
  • Other competitors
  • Distributors
  • Jourrnalist
  • Specialists: Accountants, Lawyers, Consultants
  • Unions
  • Employees, their friends
  • Financial and Security Analysts
  • University Sources
  • Newsgroups
  • E-mailing lists
  • World Wide Web

 

 

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
ORG.NR: 977 505 992

Jan Vig
Daglig leder

__________________
Kirkeveien 35, NO-1710, SARPSBORG
Mobile : +47 414 43 727
e-mail: ja-vig@online.no
Web: www.slowdown.no ,www.intelligence.no , www.risikoledelse.com

Copyright © 2000-2015 VIG CONSULTING

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