10.1 Focus on the Market Place

 

Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)

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Kunnskapskilden

 

Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

Linker

Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

 

Chapter 10

Business Objectives and Strategies 

 

Chapter 10 Business Objectives and Strategies

10.1 Focus on the Market Place

10.2 One to One’s Objectives

10.2.1 General

10.2.2. One to One’s Strategic Internet Marketing objective

10.3 One to One Marketing’s Business Strategy

10.3.1 New Customer Values

10.3.2 One to One Marketing should ask the right questions

10.3.3 One to One Marketing’s customer needs should drive One to One Marketing’s business positioning and inter linking.

10.3.4 One to One Marketing’s strategic questions should be.

10.3.5 Appropriate One to One Marketing Internet strategic objectives

10.3.6 What’s in it for One to One Marketing’s customer?

10.3.7 The essential steps for One to One Marketing’s Internet strategy

10.4 Different articles to strategy

10.4.1 Lead Generation in Today’s «New Media» Environment

10.4.2 Webtomorrow.com

10.4.3 Nettgain.com

10.4.4 Simbanet

10.4.5 Different ones

 

10.1

Focus on the Market Place

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

http://www.managingchange.com/simrep/content.htm

 

In communicating with prospects and customers there is no universal answer for selecting which mediums to use. Principles can provide useful guides, and frameworks can help companies develop appropriate solutions for their situation.

 

Two key principles are:

  • Focus on the market place and not the technology. Strategic Interactive Marketing needs to be customer driven, not technology driven.
  • Create a strategy that achieves your business objectives.

 

Understanding, and then meeting the needs, or solving the problems of your customers (hereon the term customer includes prospects), needs to be the driving force, providing this also achieves your business objectives.  Technology does provide opportunities for new paradigms, but often there are cultural and social reasons for their slow adoption.

Actions by competitors and non-competitors (e.g. media suppliers) may be a bigger determinant of solutions.

 

  • Technology can enable new paradigms but cultural and social reasons may prevent their adoption.
  • Action by competitors and non-competitors (e.g. media barons) may be the biggest influence.

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
ORG.NR: 977 505 992

Jan Vig
Daglig leder

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e-mail: ja-vig@online.no
Web: www.slowdown.no ,www.intelligence.no , www.risikoledelse.com

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