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Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 10 |
Business Objectives and Strategies |
Chapter 10 Business Objectives and Strategies10.1 Focus on the Market Place10.2 One to One’s Objectives10.2.1 General 10.2.2. One to One’s Strategic Internet Marketing objective 10.3 One to One Marketing’s Business Strategy10.3.1 New Customer Values 10.3.2 One to One Marketing should ask the right questions 10.3.3 One to One Marketing’s customer needs should drive One to One Marketing’s business positioning and inter linking. 10.3.4 One to One Marketing’s strategic questions should be. 10.3.5 Appropriate One to One Marketing Internet strategic objectives 10.3.6 What’s in it for One to One Marketing’s customer? 10.3.7 The essential steps for One to One Marketing’s Internet strategy 10.4 Different articles to strategy10.4.1 Lead Generation in Today’s «New Media» Environment 10.4.2 Webtomorrow.com 10.4.3 Nettgain.com 10.4.4 Simbanet 10.4.5 Different ones |
10.1 |
Focus on the Market Place |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
http://www.managingchange.com/simrep/content.htm
In communicating with prospects and customers there is no universal answer for selecting which mediums to use. Principles can provide useful guides, and frameworks can help companies develop appropriate solutions for their situation.
Two key principles are:
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Understanding, and then meeting the needs, or solving the problems of your customers (hereon the term customer includes prospects), needs to be the driving force, providing this also achieves your business objectives. Technology does provide opportunities for new paradigms, but often there are cultural and social reasons for their slow adoption.
Actions by competitors and non-competitors (e.g. media suppliers) may be a bigger determinant of solutions.
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