5.7 Security


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Internet Marketing Intelligence

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Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier


Internet Marketing Intelligence




Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM


Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000



Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions



Chapter 5

Market Analysis



Chapter 5 Market analysis

5.1 Trends

5.1.1 Mega trends

5.1.2 Emerging Web Trends

5.1.3 1999 Web Trends

5.1.4 Where in the world is the Net taking us?

5.1.5 Future.sri.com

5.1.6 Predictions for the Web in 1999

5.1.7 Other trend forecasts

5.1.8 E-Commerce

5.1.9 Trends Technology

5.1.10 Drivers for Change – Consumers

5.1.11 Demographics

5.2 Internet statistics

5.2.1 Internetstatistic.com

5.2.2 E-Marketer STATISTIKK

5.2.3 NUA

5.2.5 Activmedia

5.2.6 Dataquest

5.2.7 Surveyn.Net – Internet User Survey #2

5.2.8 Other Statistik

5.2.9 Web shopping Statistics

5.3 One to One marketing / Relationship marketing

5.3.1 Relationship Marketing

5.3.2 1:1 marketing

5.3.3 Permission marketing

5.3.4 Power tools for 1:1

5.3.6 Critical Questions

5.3.8 The state of one to one online, part II

5.4 Customer care/ customer service

5.4.1 Customer Care Pricewaterhous & Coopers

5.4.2 Customer Relationship Management CRM

5.4.3 Customer service

5.4.4 Collect customer information

5.4.5 Customer service

5.4.6 Internet Customer Service

5.5 Personalization

5.5.1 Personalization: Marketing to one:

5.5.2 There are 4 ways to ad personalization to the web site

5.5.3 Different articles about personalization

5.6 Privacy

5.6.1 Information sources on Internet concerning privacy

5.6.2 Articles about privacy

5.7 Security

5.7.1 Different articles concerning security

5.7.2 NUA Security Issues

5.8 The Market place 1to1 after Peppers & Rogers

5.8.1 Communications and Media

5.8.2 Customer Knowledgebase

5.8.3 Mass Customization

5.8.4 Distribution and Channel

5.8.5 Organizational Structure

5.9 The future of One to One Web Technology

5.9.1 The Future of One-to-One Web Interactivity

5.9.2 The Future of One-to-One E-Mail

5.9.3 The Future of One-to-One Web Site Personalization

5.9.4 The Future of One-to-One Push

5.2.5 The Future of One-to-One Community

5.9.6 The Future of One-to-One Web Presentation and Conferencing

5.9.7 The Future of One-to-One Advertising and Promotion

5.9.8 The Future of One-to-One Web Site Tracking and Analysis

5.9.9 The future of tracking in a word: databases.

5.10 Products and customers

5.10.1 Who is buying what over the Internet?

5.10.2 Customer-business interaction

5.10.3 Business relationships and communications

5.11 Changes in the market place

5.11.1 Drivers of Change

5.11.2 Consumer Behaviour

5.11.3 Industry Response

5.12 Changes in the market response

5.12.1 Product & Service Offering

5.12.2 Relationship Marketing

5.12.3 One to One Marketing

5.12.4 Mass Customisation

5.12.5 Future Delivery Mediums

5.13 Changes in delivery mediums

5.13.1 Post

5.13.2 Fax

5.13.3 CDs and Disks

5.13.4 Kiosks

5.13.5 Pagers and PDAs

5.13.6 Telephones and Smartphones

5.13.7 Interactive TV

5.13.8 Web TV

5.13.9 Internet E-mail

5.13.10 Internet World Wide Web

5.13.11 Proprietory ISPs

5.13.12 Summary






Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

5.7.1 Different articles concerning security

Six Million Victims of Web Fraud


Six million online consumers have been victims of credit card-related fraud or unauthorized use on the Web, according to a study conducted by Louis Harris & Associates for the National Consumer League.


Internet Security Market Has Sunny Future

This article can be found online at:


The worldwide market for Internet security software added almost $1 billion to its coffers and reached $3.2 billion in 1998, according to a report by International Data Corp. (IDC).


IDC’s report «Internet Security Software: 1999 Worldwide Markets and Trends» found a 43 percent increase in the Internet security software market from 1997 to 1998. In 1999, the report says, the market will jump another 39 percent to $4.4 billion.


By 2001, IDC expects the Internet security software market to have more than double its 1998 value. By 2003, revenues will approach $8.3 billion, representing a solid 21 percent compound annual growth rate from 1998.


The largest segment of the Internet security software market in 1998 was authentication, authorization, and administration products, which were worth $1.6 billion. IDC predicts this segment will remain in the top spot through 2003, when its worth will exceed $3.7 billion. The firewall segment of the market is growing very fast, increasing 80 percent to $442 million from 1997 to 1998. By 2003, IDC expects firewall revenue to approach $1.5 billion.


Most Important Issue Facing the Internet


GVU’s 8th WWW User Survey

The order of the top two responses has changed from the past two surveys. Currently, the issue that respondents say is most important is privacy (30.49%), followed by censorship (24.18%) and navigation (16.65%).

Among European respondents, navigation and censorship were equally most important, with the next most important being privacy.

Among women, privacy was the most important issue. For men censorship is most important, with privacy a close second.


Reasons for Not Purchasing



Not trusting that credit card information will be handled securely is the main reason for not purchasing online (43%). This is followed by not being able to judge the quality of the product (38%) and not trusting that personal information will be kept private (30%). Only 2% of respondents say that they have had a bad experience with online purchasing.


Anonymous payment


Just over half of respondents agree that they prefer anonymous payment systems (51%), a quarter are neutral (25%). In general, people prefer an anonymous payment system or they have no preference; very few actually prefer a user-identified system.


Cookie Policy


Of interest to privacy advocates and developers is how aware users are of cookies (i.e. unique, persistent, session identifiers) and how they use the cookie policy options implemented by the major browsers. A full quarter of respondents don’t know what cookies are (25%) which suggests that an education effort might be in order. For the rest, 22% always accept cookies and about the same percentage (23%) receive a warning before cookies are set, allowing them to make a decision on a case-by-case basis. Interestingly, only 14% of user don’t know what their cookie policy is suggesting that the rest (61%) have made an explicit choice about their policy




Martha Rogers, Ph.D.


Visiting an e-commerce site is a bit like falling in love. There’s flirtation, then desire – and, occasionally, a fear of commitment.


EWallet http://www.ewallet.com helps consumers overcome their fear of commercial relationships. The

free software secures personal data, such as credit card numbers and billing addresses, on your computer’s hard drive. When you visit a Web site, Ewallet will automatically fill out the details at checkout – passing the information securely on to the vendor. Amazon.com, barnesandnoble.com and CDNOW are

among the hundreds of sites now utilizing this «virtual wallet» system. The EWallet application was designed by idealab!.


EWallet raises an interesting dilemma about the two-way flowof information in a customer relationship (see INSIDE 1to1, February 5, 1998

http://www.1to1.com/articles/i1-2-5-98.html?VT=K4i_mUeadYOijIi_aQ2DibtUcidqcuKD7B_jlJC13T#a1 ).If a consumer can carry her profile with her, then she is underminingthe ability of a firm to earn her loyalty by «remembering» her preferences. This customer would find the same personalized service at any competitor who participates in the EWallet program.


5.7.2 NUA Security Issues


Mexican Users Slow to Shop at Domestic Sites Sep 03 1999: http://www.nua.com
While Mexican consumers are happy to buy goods at foreign Web sites, they are reluctant to do so at domestic sites because of security concerns.


US Banks Need to Step Up Security Measures http://www.nua.com

Aug 05 1999: 44 percent of financial institutions surveyed by the US Congress’s General Accounting Office were found to have taken insufficient steps to limit the risk factor associated with online banking.


Fraud Not a Problem for E-Retailers http://www.nua.com

Jul 28 1999: 96 percent of online retailers have little or no problem with fraud on their sites, according to a report from Activmedia Research.
Internet Fraud Ranked Number One Scam http://www.nua.com
May 25 1999: Internet scams now hold the number one position in the top ten scam list compiled by the US state security regulator, the North American Securities Administrators Association (NASAA).


7 Percent of US Users Hit by Credit Card Fraud http://www.nua.com
May 21 1999: Over 6 Million Internet consumers in the US have been the victims of credit-card fraud, according to a study by the National Consumers League (NCL).


British Consumers Overly Trusting of Cash http://www.nua.com
May 11 1999: While most British consumers are reluctant to submit payment details over the Net because of fears of counterfeiting, just 10 percent can identify a counterfeit bank note, according to a survey by De La Rue.


Net Transactions Cause Credit Card Disputes http://www.nua.com
Mar 25 1999: Internet transactions generate 50 percent of credit card disputes and fraud transactions at Visa International.



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