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Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
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Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 7 |
SWOT |
Chapter 7 SWOT7.1 Introduction7.2 Strengths7.2.1 The Benefits of relationship marketing 7.2.1.9 Savings 7.2.2 Precision marketing by Debora Kania. Strenghts of the Industry 7.2.3 Other Strenghts 7.3 Weaknesses7.3.1 Other Weaknesses 7.4 Opportunities7.4.2 What opportunities does the World Wide Web offer in reaching customers? 7.4.3 Other Opportunities 7.4.4 Intermediaries in shopping – What does that mean to the marketers? 7.4.6 Still other opportunities 7.4.7 Possibilities 7.5 Threats7.5.1 Threats to E-Commerce 7.5.2 Other threats 7.5.3 Barriers to selling over the Internet 7.5.4 Advice From Don Peppers 7.5.5 Once we determine that one to one marketing has a sound theoretical foundation, we need to pay attention to the practical issues: 7.5.6 Who is most threatened by the World Wide Web opportunity? 7.5.7 Threats when not handle in the right way |
7.3 |
Weaknesses |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
SearchZ.com
http://www.searchz.com/Articles/0105994.shtml
Unfortunately most of the web sites that collect information via a registration form do not provide users with anything useful in return. Plus, the majority of online users are skeptical of web marketers, so they tend to not provide accurate/truthful information when they fill out these forms.
Online registration and profiling will not be as powerful as they might be if web marketers don’t do two important things:
| 1) build a trusting relationship via privacy policies;and 2) provide valuable web site services using online registration/profile data such as personalized information and recommendations in exchange. |
7.3.1 Other Weaknesses
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