7.3 Weaknesses

 

Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)

 DSCF1341_gb

 

Kunnskapskilden

 

Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

Linker

 

Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

 

Chapter 7

SWOT

 

Chapter 7 SWOT

7.1 Introduction

7.2 Strengths

7.2.1 The Benefits of relationship marketing

7.2.1.9 Savings

7.2.2 Precision marketing by Debora Kania. Strenghts of the Industry

7.2.3 Other Strenghts

7.3 Weaknesses

7.3.1 Other Weaknesses

7.4 Opportunities

7.4.2 What opportunities does the World Wide Web offer in reaching customers?

7.4.3 Other Opportunities

7.4.4 Intermediaries in shopping – What does that mean to the marketers?

7.4.6 Still other opportunities

7.4.7 Possibilities

7.5 Threats

7.5.1 Threats to E-Commerce

7.5.2 Other threats

7.5.3 Barriers to selling over the Internet

7.5.4 Advice From Don Peppers

7.5.5 Once we determine that one to one marketing has a sound theoretical foundation, we need to pay attention to the practical issues:

7.5.6 Who is most threatened by the World Wide Web opportunity?

7.5.7 Threats when not handle in the right way

 

 

7.3

Weaknesses

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

SearchZ.com

http://www.searchz.com/Articles/0105994.shtml

Unfortunately most of the web sites that collect information via a registration form do not provide users with anything useful in return. Plus, the majority of online users are skeptical of web marketers, so they tend to not provide accurate/truthful information when they fill out these forms.

Online registration and profiling will not be as powerful as they might be if web marketers don’t do two important things:

 

1) build a trusting relationship via privacy policies;and
2) provide valuable web site services using online registration/profile data such as personalized information and recommendations in exchange.

 

7.3.1 Other Weaknesses

 

  • Limited knowledge about how the different rules and regulations will protect the customers privacy in the future. If negatively a lot of businesses will not invest in additional software to collect data about the customers
  • Software solutions too costly for a lot of businesses today.
  • The Industry has to fight consumers sceptism to give away private data.
  • Data security
  • Internet customers is still a small percentage of the world population

 

 

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
ORG.NR: 977 505 992

Jan Vig
Daglig leder

__________________
Kirkeveien 35, NO-1710, SARPSBORG
Mobile : +47 414 43 727
e-mail: ja-vig@online.no
Web: www.slowdown.no ,www.intelligence.no , www.risikoledelse.com

Copyright © 2000-2015 VIG CONSULTING

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