Implementing an E-Business may be one of the most important moves a company makes. An E-Commerce site, with its nearly universal reach and highly-interactive nature, present opportunities that are not available through other means. Through an E-Commerce site, companies can increase revenues, decrease costs and build tighter relationships with their customers, employees, and business partners.

But E-Commerce requires substantial investments to create and maintain. When a company is considering to build an E-Business it is important that it plan and implement everything carefully. Only in this way a company will realise the full potential of the E-Commerce site and get a good return on its investment. It has to be stressed that to get the full potential of the Internet a company has to have a business-oriented process for planning, deploying, and maintaining an effective E-Business and the E-Business strategy has to be an integral part of the overall business strategy.

Planning and building a E-Business requires expertise in a wide variety of new areas, including, Strategic Internet Marketing Planning, Internet market research, web technologies, the unique aspects of Internet as a communication medium and online promotion to help it generate traffic to the E-Business site. Any advanced technology creates new threats as well as new opportunities as described in the dissertation. The Internet offers enormous opportunities, which are and have to be exploited by companies. It also is the home for risks to the privacy of personal data and communications,

The major objective of the study was to discuss and evaluate the current E-retailer Business concept and development and examine how E-Retailer business concepts have to be developed in order to meet the needs and demands of the E-Customers in a customer led world. Associated with this is the identification of the critical success factors and effective strategies that must be developed by the E-Retailers in the new digital world of the E-Customer. The aim was to develop a practical guide for retailers, who want to build and develop an E-Business, showing how electronic commerce will evolve in the future and the impact it will have. Many proven methods for creating great customer’s satisfaction was discussed. These include stickiness, interactivity, usability, personalisation, loyalty and relationship.

The guide also suggests a practical and complete E-Retailer commerce development process in ten steps. In this way the E-Retailer as client and development team is helped to build an E-cusomer focused E-Business.

An checklist for evaluation of the E-Commerce Web site has been developed to get the E-Retailer and development team aware of the importance of analysing competitors E-Commerce Web Site and other E-Commerce Web Sites before and after launching their own E-Commerce Site.

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Kunnskapskilden – E-Business

Kunnskapskilden – E-Business – E-Business, E-Customer, Relationship and Interactivity

Dissertation The E-Business, the E-Customer, their Relationship and Interactivity

Jan Vig

Dissertation av Jan Vig om E.Business, E-Customer, Relationship and Interactivity (286 sider) i forbindelse med Masterstudie i Information Technology and Communication Juni 2000.

The E-Retailer Business, the E-Customer, their Relationship and Interactivity

Table of Contents

Chapter 1

Introduction to the study

Abstract

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Kunnskapskilden – E-Business –
E-Business, E-Customer, Relationship and Interactivity

Dissertation
The E-Business, the E-Customer,
their Relationship and Interactivity

The E-Retailer Business, the E-Customer,
their Relationship and Interactivity