Historically, e-business has been thought of as electronic commerce. While Internet shopping (E-Retailing) is expected to generate at least $1 trillion a year by 2002 (and some research suggests more than $3 trillion), the wider concept of true E-business will bring benefits worth many times more. In fact, E-business’s greatest opportunities are to be found in back office and supply chain systems.

According to (Amor, 2000: 24-32) we have the following E-Business Categories, which have been chosen because of their proven success on the Internet:

E-Auctioning
E-Banking
E-Commerce
E-Directories
E-Engineering
E-Franchising
E-Gambling
E-Learning
E-Mailing
E-Marketing
E-Operational Resources Management
E-Supply
E-Trading

Many other categories exist and in order to make one of these successful it needs to interact with the other categories. Commerce for example, without marketing and communication does not make a lot of sense.

E-Business is defined as a: (GartnerGroup, 2000)

Verb: Any net-enabled business activity that transforms internal and external relationships to create value
and exploit market opportunities driven by new rules of the connected economy.
Noun: An enterprise that conducts business on the Web from prospect identification through product delivery.

Electronic business is a useful general term for: (Clarke,1998)

“The conduct of business with the assistance of telecommunications and telecommunications-based tools “

This dissertation use the following definition of E-Business according to (Kalakota, 1999: 4):
E-Business, in addition to encompassing E-Commerce, includes both front- and back-office applications that form the engine for modern business. E-Business is not about e-commerce transactions; it’s about redefining old business models, with the aid of technology, to maximize customer value. E-Business is the overall strategy, and e-commerce is an extremely important facet of E-Business.

The first step in understanding electronic commerce is to define it.

Not an easy task due to the fact that there is not a universally accepted definition. There are a variety of existing definitions. Kalakota (1999: 3) point out that electronic commerce has many definitions, depending on the perspective from which you view it.

From a communication perspective, electronic commerce is the delivery of information, products/services,
or payments via telephone lines, computer networks, or any other means.

From a business process perspective, electronic commerce is the application of technology towards the automation of business transactions and workflow.

From a service perspective, electronic commerce is a tool that addresses the desire of firms, consumers, and management to cut service costs
while improving the quality of goods and increasing the speed of service delivery.

From an online perspective, electronic commerce provides the capability of buying and selling products and information on the Internet and other online services.

Lawrence, Corbitt, Tidwell, Fisher and Lawrence (1998: 3) define:

“ Electronic commerce as the buying and selling of information, products and services via computer networks today and in the future,
using any one of the myriad of networks that make up the Internet.”

Rosen (2000: 5) defines E-Commerce as:

Electronic commerce or e-commerce covers the range of online business activities for products and services, both business-to-business and business-to-consumer, through the Internet.” Further could e-commerce be broken into:

Online shopping – the scope of information and activities that provide the customer with the information she needs to conduct business with you and make informed buying decision.

Online purchasing – the technology infrastructure for the exchange of data and the purpose of a product over the Internet.

According to Smith, Speaker and Thompson (2000: 50)

E-Commerce is to consider as “business conducted exclusively through an electronic format” and i-commerce as “business conducted through an electronic format on the Internet”

Mougayar (1998: 11) suggests that one of the most common definitions of electronic commerce is “ the buying and selling of products and services over the Internet or other electronic networks.”

The Dissertation will use the definition from Kalakota (1999: 4):
”E-Commerce is buying and selling over digital media”

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Kunnskapskilden – E-Business

Kunnskapskilden – E-Business – E-Business, E-Customer, Relationship and Interactivity

Dissertation The E-Business, the E-Customer, their Relationship and Interactivity

Jan Vig

Dissertation av Jan Vig om E.Business, E-Customer, Relationship and Interactivity (286 sider) i forbindelse med Masterstudie i Information Technology and Communication Juni 2000.

The E-Retailer Business, the E-Customer, their Relationship and Interactivity

Table of Contents

Chapter 1

Significance of the problem

1.4

Definitions

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Kunnskapskilden – E-Business –
E-Business, E-Customer, Relationship and Interactivity

Dissertation
The E-Business, the E-Customer,
their Relationship and Interactivity

The E-Retailer Business, the E-Customer,
their Relationship and Interactivity