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Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 8 |
Critical Sucess Factors |
Chapter 8 Critical Success factors8.1 Introduction8.2 Megatrends8.3 Critical Issues In E-Commerce8.4 Critical success factors8.5 Critical Success Factors – OnetoOne Marketing8.5.1 General 8.5.2 Other Critical Success Factors 8.6 Barriers8.6.1 General 8.6.2 Specialization 8.6.3 Laws and regulations 8.7 Barriers to selling over the Internet8.8 How the Industry is coping with different issues is critical for the success8.8.1 The barriers to selling over the Internet 8.8.2 To understand and cope with the Impact of Information Superhighway and the trends 8.8.3 To cope with the Impacts of Globalisation 8.8.4 To cope with the Impact of Technologies 8.8.5 To cope with the Impact on Individuals 8.8.6 To Cope with the Social Concerns 8.8.7 To cope with the Impact on Organisations 8.8.8 To cope with the changes of the Information Intensive Occupations 8.8.9 Employment and Productivity Impacts 8.8.10 To cope with the Broadband Innovations 8.8.11 To cope with the changes by the Consumers 8.8.12 How the Industry is coping with Commodification 8.8.13 Consumption Patterns 8.8.14 How the Industry is handling Legal Issues 8.9 The Ideal Retail Store as criteria for success8.10 The Four Best Gifts To Give Your Site. Criteria for success8.11 The most Critical Information system Applications8.13 The Patricia Seybold Group8.13.1 The Eight Critical Success Factors for E-Business8.13.2 The Five Steps to Success in Electronic Commerce8.13.3 Tips for Successfully Managing E-Business Data8.13.4 Criteria for Success Ronni Marshak October 8, 19998.14 10 Rules for effective e-commerce – Factors to consider8.15 IDEAS ’98: The Route to Strategic Customer Care8.16 To cope with «What does the e-customer want most?»8.17 To cope with the following Things to do8.18 To cope with «New Customer Values will force marketer to think in a new way»8.19 To cope with the rules of success on Internet are8.20 To find The right partners within the TIME industry8.21 To cope with » How will marketing on the World Wide Web differ from traditional marketing?»8.22 To cope with Measuring Project Success |
8.4 |
Critical Success Faktors |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
What are the characteristics of successful and unsuccessful electronic commerce sites?
http://www.twente.research.ec.org/esp-syn/tbp-signs.html#cited
The user demand confidentiality. Only systems by companies which could guarantee securness and privacy will be used. Loyalty will be transferred from the company to the products/services. The customer could compare shopping quite easy and fast. The companies therefore have to inform their customer well and be able to let the customer get easy access to the knowledge of their products and services.
We will get a global market. Geographical boundaries will be broken down, and enormous markets will be available for the one who thinks global.
The marketing will be changed. Communications models and Interactivity by internet together with information availability will change the way to promote and distribute the products and the customer contacts fundamentally.
Service and trust are more important than ever. The customer get increased power and control through Internet. This means for the companies that they have to take the service they offer more serious and they have to secure quality otherwise they will be out of business quite fast.
Time is the new currency at Internet. Companies which are able to save time for the customers will be choosen.
The critical factors for the paying systems are securness and costs. The critical success factor for the organisation / Company is further their ability to forsight and adapt to the change. One other critical success factor is Agents. Agents have to work together, with each other and with human beings. |
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