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Appendix 5 Online Promotion Possibilities

 

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E-Business – Nøkkelområder

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E-Business – Sjekkliste Innhold


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E-Business – Sjekkliste Marketing


E-Business – Sjekkliste Kundeservicesystemet
 

E-Business – Online Community

The E-Business, the E-Customer, their Relationship and Interactivity

 

 

KunnskapskildenE-Business –
E-Business, E-Customer, Relationship and Interactivity

 

Dissertation
The E-Business, the E-Customer,
their Relationship and Interactivity 

Jan Vig

 

Dissertation  av Jan Vig om E.Business, E-Customer, Relationship and Interactivity  (286 sider) i forbindelse med Masterstudie i Information Technology and Communication Juni 2000.

 

The E-Retailer Business, the E-Customer,
their Relationship and Interactivity

Table of Contents

Chapter One Introduction to the study

Chapter Two Business in Cyberspace

Chapter Three E- Retailer Commerce

Chapter Four E-Customer, Relationship and Interactivity

Chapter Five A Successful Case study – Amazon.com

Chapter Six The Future, Critical Success Factors, E-Business Strategy, Results and Conclusion

Appendix

 

7

Appendix 

 

 

Appendix

Appendix 1 Search Strategy Internet
Appendix 2 Key words E-Commerce and one to one Marketing/CRM

Appendix 3 Demographics and online shopping trends
Appendix 4 Opportunities and benefits, barriers and treats, challenges
Appendix 5 Online Promotion Possibilities
Appendix 6 Letter from Jeff Bezos Founder & CEO Amazon.com

Appendix 7 Questions Concerning E-business strategy
Appendix 8 Checklist for evaluation of an E-commerce Web site

 

 

Appendix 5

Online Promotion Possibilities

 

 

Keyword,Search Engines and Directories What can the E-retailer do to stimulate traffic? The most important first step is to register the Web Site with the main Web search engines and directories. The E-Retailer has to prepare the Web pages for optimal indexing. The most up-to-date information about this can be found at Mecklermedia’s Search Engine Watch http://www.searchenginewatch.com/ developed by Danny Sullivan.

  • Write a Page Title.
  • List Keywords.
  • Write a Page Description.
  • Submit Page to Search Engines.
  • Submit Page to Directories
  • Use URL submission sites
  • Double check on search engines
  • Re-think all page titles
  • Check the position by Web Position http://www.webpositicom/
  • Check the meta tags
  • Create gateway pages

 

 

 

Use links 

  • Request Links on Industry Sites
  • Request Reciprocal Links.
  • Links from Industry Index pages.
  • Who’s linking to the E-retailer’s competitors?
  • Ask for a link – and make it easy
  • Request Links from Business Link Sites.

 

 

 

E-mail and Newsgroups 

  • Capture Visitor E-mail Addresses and Request Permission to Send Updates.
  • Publish an E-Mail Newsletter.
  • Issue News Releases.
  • Install a «Signature» in the E-retailers’s E-Mail Program.
  • Promote the Web Site in Mailing Lists and News Groups.
  • Rent targeted e-mail lists.
  • Subscribe to free mailing lists
  • Become active in several of the thousands of Internet news groups and mailing lists.

 

 

News/PR 

  • Create an online news media kit
  • Publish press releases on the Web site
  • Send brief «press release» announcements
  • Construct an upside-down pyramid
  • Put the E-Retailer’s URL up high
  • Keep it short.
  • Ask for an editorial schedule
  • Give reprint permission
  • Learn to know the press audience
  • Study Everhard’s competition.
  • Understand that credibility is both the key to success and the goal of the E-Retailer’s PR effort.
  • Make a Press Room or similar place in the Web site for press releases and background information.
  • Consider hiring a professional
  • Win awards
  • Build a little suspense
  • Publish own newsletter

 

 

 

Advertising/Banner 

  • Generating Traffic
  • Crunch the Numbers
  • Develop Rate Card
  • Selling Advertising Space
  • Pay for web advertising
  • Join a Banner Exchange Program.
  • Purchase Banner Ads on Appropriate Sites.
  • Use an advertising advertising broker

 

 

How to create a better impression

  • Provide testimonials
  • Fix or remove dead links
  • Linkbot
  • Give discounts to frequent buyers
  • Offer secure shopping
  • Reassure your customers
  • Use a secure server
  • Tell the world you are spam-free
  • Show off the reviews
  • Publish a privacy policy statement
  • Test and re-test
  • Get the E-Retailer site rated
  • Communicate well
  • Impress the visitors

 

 

 

 

Other Tricks 

  • Prizes for dead links
  • Offer an award
  • Free stuff is always popular
  • Make it easy for people to recommend the Web site
  • Help people vote for your site
  • Help visitors find the Web Site again
  • Announce a Contest.
  • Add a powerful search engine
  • Use an auto responder
  • Learn about the customers
  • Make World-Wide Web Effort Part of an Overall Marketing Plan.
  • Don’t Abandon Conventional Advertising.
  • Provide Useful Content.
  • Make Sure the Web Site’s Design Fits the Marketing Purpose.
  • Promote Visibility Through Offline Channels.
  • Devote Online Time to Building a Community.

 

Download Dissertation

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
ORG.NR: 977 505 992

Jan Vig
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Web: www.slowdown.no ,www.intelligence.no , www.risikoledelse.com

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