Appendix 2 E-Commerce and 1to1 Marketing/CRM Keywords


Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)




Intelligence/Business Intelligence/ OmverdensOvervåking 


Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 



Kunnskapskilden –  E-Business





E-Business – Nøkkelområder

E-Business – Sjekkliste Strategi

E-Business – Sjekkliste for IT Infrastrukturen

E-Business – Sjekkliste Innhold

E-Business – Sjekkliste for E-Handelssystemet

E-Business – Sjekkliste Marketing

E-Business – Sjekkliste Kundeservicesystemet

E-Business – Online Community

The E-Business, the E-Customer, their Relationship and Interactivity


KunnskapskildenE-Business –
E-Business, E-Customer, Relationship and Interactivity


The E-Business, the E-Customer,
their Relationship and Interactivity 

Jan Vig


Dissertation  av Jan Vig om E.Business, E-Customer, Relationship and Interactivity  (286 sider) i forbindelse med Masterstudie i Information Technology and Communication Juni 2000.


The E-Retailer Business, the E-Customer,
their Relationship and Interactivity

Table of Contents

Chapter One Introduction to the study

Chapter Two Business in Cyberspace

Chapter Three E- Retailer Commerce

Chapter Four E-Customer, Relationship and Interactivity

Chapter Five A Successful Case study –

Chapter Six The Future, Critical Success Factors, E-Business Strategy, Results and Conclusion








Appendix 1 Search Strategy Internet
Appendix 2 Key words E-Commerce and one to one Marketing/CRM

Appendix 3 Demographics and online shopping trends
Appendix 4 Opportunities and benefits, barriers and treats, challenges
Appendix 5 Online Promotion Possibilities
Appendix 6 Letter from Jeff Bezos Founder & CEO

Appendix 7 Questions Concerning E-business strategy
Appendix 8 Checklist for evaluation of an E-commerce Web site


Appendix 2

E-Commerce and 1to1 Marketing/CRM Keywords


A. E-Commerce Keywords


Agent E-Commerce system Online shopping
Architecture E-Customer Online store
Auction Technology EDI Payment systems
B2B Electronic business Payment transaction
B2C Electronic commerce Project Management
Back End Encryption Retail
Bot E-Retail Security
Broad band E-tail Server management tools
Business models Extranet Shopbot
Business process Firewalls Shopping store
Business to Business Front End Storefront
Business to Consumer Fulfillment System integration
Contex builder Hosting Taxation E-Commerce
Credit card Interface design tools Technology trends
Customisation Intermediaries Transaction platform
Data security Internet 2 Virtual shopping
Database Internet commerce WAP
Digital economy Internet commerce value chain Web Site Management tools
Digital product Intranet Web Technologies
Digital signatures It Infrastructure Wired consumer
E-Business Middelware Wired Customer
E-Commerce Net economy Wireless applications
E-Commerce Consulting Network Wireless E-Commerce
  Online environment XML




 B. One to One marketing/CRM keywords/Others


Adaptive marketing Customer/information profiling New competitive rules
Added value for customers Customer-focused organization One customer at a time
Analyze profitability by customer Customers’ positive interaction One to one advertising and promotion
Applications tools for customer care, salesforces, customer support, helpdesk, competition and customer intelligence Customization One to one interactive discussion communities
Automated customer data tracking software Customized web pages One to one presentation, collaboration
Automating business processes Data mining tools One to one push
Best practices Data warehouse One to one web interactivity
Buying behavior Database driven sites One to one web site personalization
Call process Database integration One-to-one marketing
Change management Database marketing One-to-one web marketing and services
Client relations Database marketing system Online communication
Community Database technology Online customer service
Community-building technologies Databases of customer information Order status inquiries and interactive order processing
Competitive intelligence Data mining Partnership
Competitive analysis Development of programs that promote customer loyalty and customer retention Performance measurement
Complaint management software Dialog Permission marketing
Consumer intelligence system Dialog marketing Personal message
Contact center market Differentiate customer service Personal response handling system
Convenience Differentiate customers Personalized marketing
Cross selling Differentiated service Personalized services
Customer applications Direct marketing Portal surfing
Customer acquisition Electronic tracking software Proactive database marketing systems
Customer as an assets Enterprise customer care Project management
Customer assist center Evolution of customer care Protecting privacy
Customer base Experience-based marketing Quality assurance information
Customer behavior Field service information Quality customer service
Customer bill of rights Focusing on customer needs Re-engineering of processes that touch the customer(include marketing, sales acquisition, order entry, after-sales service, customer complaints/comments process
Customer call/contact center Gathering data Relationship marketing
Customer care GroupWare tools Relationship marketing experts
Customer care information system GroupWare tools Response rate
Customer care process Help desk Sales and customer-service related software systems
Customer care/call center applications Hotline support Sales force automation
Customer complaint management IDEAS ‘97 Segment level targeting
Customer control Identify customer Segmentation
Customer databases Importance of customer Service strategy
Customer dialog Incentive for customer Share of customers
Customer dissatisfaction factors Information sharing Software packages for tracking, logging, responding to customer complaints
Customer focus Information tools Software solution(sales force automation tools, contact management software)
Customer individually dialog Innovation service excellence Strategic account management
Customer information retrieval systems Integration multiple software systems Strategic account management
Customer involvement Intelligent agents Strategic customer
Customer involvement Interaction with customers Strategic customer care
Customer issues tracking Interactive recommendation system Strategic partnership
Customer loyalty and retention Interactive technology Support technology
Customer management practices Interactive, web-enabled order entry system Tailoring to customer need
Customer needs Internet applications Target marketing
Customer profile Investment in customer relationship technology Technical help desk
Customer profile Knowledge management Technology and communicationConference callVoice mail/e-mailDatabases (discussion)
Customer relationship management Knowledge-based marketing Technology customer care
Customer relations Law of repeat purchases Telecommunication technology
Customer research Learning customer relationship The call industry
Customer retention Learning relationship The customer partnership
Customer satisfaction Link between technology and information investment Track software
Customer satisfaction index (CSI) Loyalty marketing Virtual selling
Customer segmentation Marketing on the internet Virtual selling models
Customer segmentation systems Market and customer management(MCM) Voice of the customer (VOC)
Customer service Mass marketing Web interactivity (shockwave, flash, java, database forms, streaming, audio/video
Customer total experience Measuring customer satisfaction Web site tracking/traffic analysis

Download Dissertation


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