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Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
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Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 6 |
Competitors Analysis |
Chapter 6 Competitors Analyses6.1 General6.2 Competitors Information Sources6.2.1 Information supplied by the competitors, knowingly or unknowingly 6.2.2 Trade Sources 6.2.3 Published Sources 6.2.4 Other Sources of Information 6.3 Decision6.4 The Industry6.4.1 Overview through Hoovers 6.4.2 Internet & Intranet Software & Services Accrue Software, Inc. 6.4.3 Telemarketing, Call Centers & Other Direct Marketing – Companies mentioned 6.5 Providers of Customer Solution in Scandinavia6.5.1 Million Handshakes AS 6.5.2 StroedeRalton 6.6 Peppers & Rogers Group6.6.1 Search trough Search engines 6.6.2 Search on the Web site of Peppers and Rogers Group Inc. 6.6.3 Searching and spying for company information 6.6.4 Searching newsgroups or mailing lists 6.6.5 Testing how Rogers And Peppers group Web site is evaluated 6.7 One to One marketing keywords6.8 Search trough different search engines for different keywords6.9 Other Competitive Resources |
6.6 |
Peppers & Rogers Group |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
6.6.1 Search trough Search engines
See also chapter 6.8 for further results by other keywords and Appendix on the Zip disk for more details.
| Search Engine | Keyword | Result(Hits) |
| AltaVista – http://www.altavista.com/ | “Peppers and Rogers Group” | 194 pages found. |
| HotBot – http://www.hotbot.com/ | “Peppers and Rogers Group” | 87 Matches |
| Northern Light – http://www.northernlight.com/ | “Peppers and Rogers Group” | 1,099 items |
| Google- http://www.google.com/ | “Peppers and Rogers Group” | 2106 matches |
| Infoseek – http://infoseek.go.com/ | “Peppers and Rogers Group” | 339 results |
| Excite – http://www.excite.com/ | “Peppers and Rogers Group” | 341 hits |
| Lycos – http://www.lycos.com/ | “Peppers and Rogers Group” | |
| AskJeeves – http://www.askjeeves.com | “Peppers and Rogers Group” | |
| Yahoo (Directory)– http://www.yahoo.com | “permission marketing” | Found 0 categories and 2 sites |
6.6.2 Search on the Web site of Peppers and Rogers Group Inc.
Here it is a lot of information about the group as partners, 1to1 articles, discussions, plans, services etc. Here we also see how they are expanding through the world.
6.6.2.1 The site Map
Home
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Events
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Products and service directory
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| 1to1 aricles· INSIDE1to1· The State of 1to1 Online· News and Information | Partners· BroadVision, Inc.· Chordiant Software, Inc.· E.piphany· MessageMedia
· Pivotal Software
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1to1 Tools & Ideas
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| 1to1 services· Speaking· Training· Consulting | The 1to1 Fieldbook· Overview |
6.6.2.2 Staff
We could see a short description of each person.
European Office
Tim Beadle
Dominique Beaulieu
Nicole Berx
Theodore Box
Andreas Cohen
Albert Fradera
Katharina Gregor
Tanya Pein
Luis Segadaes
Robert Van Oosten
Canada
David Kohar
President Peppers and Rogers Group / Marketing 1to1 Europe
Shirley Gibbons has 15 years of experience as a marketing professional, from strategy to tactics, on a
European and worldwide stage with a number of blue chip and smaller organisations. Shirley has previously worked with British Telecom in the UK, Digital Equipment Corporation and Unisys in Europe, and IBM worldwide.
As the President for Peppers and Rogers Group / Marketing 1to1 Europe, Shirley specialises in helping organisations re-evaluate their marketing strategy and tactics by utilising the principles of one-to-one marketing. Shirley has a broad and deep view of the differences and similarities between markets and practices and how to effect change.
Shirley has written marketing strategies to launch new products, extended the life of established products, recruited and invigorated channels and changed the practices of organisations as they go to market. She has the ability to understand the complex dynamics of markets and identify the real issues to address in the most timely and cost effective way.
In addition to delivering a wide variety of courses on marketing, channel marketing and related topics, undertaking consultancy assignments and change management projects, Shirley extends her own knowledge through formal and informal training and education.
Spying on the staff of Peppers and Rogers Group: Don Peppers and Martha Rogers:
| Addresses:http://www.infospace.comhttp://www.infovm.comhttp://kadima.comhttp://www.knowx.com |
See also chapter 6.5
6.6.2.3 Using RankThis as tools to look at the ranking
http://www.webpromote.com/tools/metatag/metatagfaqlist.asp
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The conclusion could be that they haven’t done enough efforts to get a high ranking at the most search engine. But if we look at the keywords they have placed in the <META NAME> we see that they haven’t used “1to1 marketing, but either 1to1 or marketing. If we have used that we would perhaps have got better ranking results in some of the Search engines.
META NAME=»description» CONTENT=»Peppers and Rogers Group / Marketing 1to1 is a customer relationship management consulting firm, based upon the popular books THE ONE TO ONE FUTURE, ENTERPRISE ONE TO ONE and THE ONE TO ONE FIELDBOOK by Don Peppers and Martha Rogers Ph.d, that specializes in one-to-one marketing.»>
<META NAME=»keywords» CONTENT=»1to1,marketing,don peppers,martha rogers,bob dorf,one to one,business,relationship,management,customization,lifetime,customer,value,enterprise,business,directory,training,speaking,consulting,speaking engagements,retention,differentiate,peppers and rogers group,future,fieldbook,loyalty,customer relationship management,CRM,crm,customer information management,contact management,customer service automation,client relationship management»>
6.6.2.4 Finding other information through Competitive Intelligence
Tips from business owners
http://32.97.242.17/smallbusiness/ca/smbcapub.nsf/detailcontacts/E-Newsletter5FC6?OpenDocument#myway
A CEO’s Secret Weapon: Competitive Intelligence
Knowing how to price your product or service competitively is a challenge. Since there aren’t published, uniform price lists for most industries, Ron MacSpadyen is discovering new business opportunities.
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Be A Fly On The Competition’s Wall
In the June edition we highlighted a price-comparison Web site called PriceSCAN. Sites like this and CompareNet provide wonderful opportunities to see how your price stacks up against the competition. You can also investigate having your product/service listed so clients can find you more easily.
6.6.3 Searching and spying for company information
| How do I look up someone’s phone number, street address, or e-mail address?There are several «white pages» Web sites that list contact information for millions of people. Check out Bigfoot ( http://www.bigfoot.com ) or the Four11 Directory Services (http://www.four11.com/ ). For finding an e-mail address, don’t forget the most obvious method: calling the person and asking for it! How do I find financial information about a company?The definitive site for finding company financials is the SEC’s EDGAR database. We should also check the Department of Commerce Web site.
How do I find out about a particular company? Hoover’s Online (http://www.hoovers.com ) has an excellent search resource for company profiles and BigYellow provides an Internet «yellow pages» you can use to find businesses (http://s18.bigyellow.com/ ). Another technique is to check out the Web site for the particular company. You can also contact the company and request an annual report, or even call and pose as a customer! |
6.6.3.1 Internet Resources for Company Information
| Better Business Bureauhttp://www.bbb.orgBusiness Reports include time in business, complaint history, and information obtained through special Bureau investigations. Charity Reports include information on the group’s background, current programs, governing body, fund-raising practices, tax-exempt status, and finances. See also The Metropolitan New York Better Business Bureau. The BigBookhttp://www.bigbook.comSearch for 11 million companies by name, location, type of business, or combinations. Name, address, telephone number and business type given. Includes a detailed map, with a zoom-in feature to the city block level. Big Yellowhttp://s16.bigyellow.comFind over 16.5 million businesses across the USA via online yellow pages. Companies Onlinehttp://www.companiesonline.comAllows users to search for companies by name, location, or industry. Provides phone number, ownership structure, ticker symbol, and link to company home page. CorpTech Directory of Technology Companieshttp://www.corptech.comProvides descriptive information on over 40,000 U.S. high technology companies, including many small, privately-owned computer software and hardware firms, and many biotechnology firms. Also provides Company’s Internet address and links to stock prices and charts, SEC files and news headlines. Crain’s New Yorkhttp://www.crainsny.comA plethora of information and statistics on New York business and economy. Dun & Bradstreethttp://www.dnb.comIncludes News & Views and Business Trends section containing recent articles, press releases and survey results. One can also search millions of U.S. companies and receive Business Background Reports for a fee. EDGARhttp://www.sec.gov/edgarhp.htmFrom the EDGAR Database you can retrieve SEC filings (including 10K’s, 10Q’s, Annual Reports and Prospectuses) for approximately 3,500 U.S. public corporations. Made available through the EDGAR development project at the NYU Stern School of Business. Fortune Magazinehttp://pathfinder.com/@@yRf1fAcA1Qfs5KjR/fortune/
Hoover’s Onlinehttp://www.hoovers.comContains the Corporate Directory which can be searched by Ticker Symbol, Company Name, Location, Industry and/or Sales. This database profiles publicly listed U.S. company’s traded on the three major stock exchanges and more than 1,200 of America’s largest private companies. This site also has many links to other useful resources. NetWorthhttp://networth.galt.com/www/home/equity/irrrProvides stock quotes as well as book reviews, articles, and information on investing. In the News section at the site, users can read the latest news about favorite companies by entering the ticker symbol. PCQuotehttp://www.pcquote.comProvides real-time stock quotes. SalesLeads USAhttp://www.abii.comYou can look up any business in the U.S. and get its address and phone number! Search for businesses or people by name with American DirectoryAssistance or search by type of business with American Yellow Pages. StreetLinkhttp://www.streetlink.comLatest quarterly reports from many public companies, also includes press releases. Thomas Register of American Manufacturershttp://www.thomasregister.comDirectory of American manufacturers. Wall Street Research Nethttp://www.wsrn.com/home/companyResearch.html 6.6.3.2 Companieonline.comhttp://www.companiesonline.com/http:// |
Search Result: Your query produced no results Search Criteria: Peppers and Rogers Group URL: http://www.1to1.com
6.6.3.3 Peppers and Rogers Group Classifies Top 25 Web Sites That Build Customer Loyalty
http://library.northernlight.com/FB19991012910000090.html?cb=0&sc=0#doc
Story Filed: Tuesday, October 12, 1999 11:58 AM EST
STAMFORD, CT, Oct 12, 1999 (BUSINESS WIRE) —
Financial Services Sites Distinguished as Most Sophisticated Among Eight Industry Categories
The financial services sector as a whole has developed Web sites that strengthen and deepen customer relationships better than any other industry, according to a research report released today by the marketing consulting firm, Peppers and Rogers Group. The second issue of The State of One to One Online establishes the 25 most effective Web sites that build customer loyalty, using criteria established by visionary marketers Don Peppers and Martha Rogers, Ph. D., co-authors of The One to One Future and three other books.
According to The State of One to One Online, the 25 top 1to1 Web sites are:
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Overall, Financial Services sites (e.g., S&P Personal Wealth) scored highest using 1to1 marketing principles that provide customers with easy to use financial information and customizable tools that manage personal portfolios. Other industries surveyed in The State of One to One Online were sites devoted to: Books/Music/ Video (e.g., Amazon), Community/Calendar (e.g, When), Consumer Goods (e.g., Gap), Consumer/ Business Services (e.g., FedEx), Information Technology (e.g., Dell), Portal/Media (e.g., Wall Street Journal) and Travel/Hospitality (e.g., Biztravel)
While there were many differences in the degree to which different sites and industry categores use 1to1 marketing, each nominated site, in all categories, was judged on how well the Web site identified its customers and prospects; how it differentiated them by need or value; how well the site interacted with its customers; and the site’s ability to customize the information it gets to form the kind of learning relationships that lead to loyalty and customer retention on the Web.
The State of One To One Online is a comprehensive research and analysis project that tracks the development, progress and advancements of new and existing web sites world wide three times a year. More than 150 1to1 Web sites from around the world were reviewed, out of which 65 were singled out for extensive analysis, resulting in the top 25 sites listed above.
For more information contact: Julien Beresford, director of research, Peppers and Rogers Group. 203-316-5121. To read a sample page of the report, http://www.1to1.com/articles/state/sample.html . For subscription and ordering information, http://www.1to1.com/articles/state/order.html
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ABOUT PEPPERS AND ROGERS GROUP
Peppers and Rogers Group was founded in 1993 by internationally acclaimed authors Don Peppers and Dr. Martha Rogers. Bob Dorf is the firm’s president. It is one of the fastest-growing private companies in the United States, and was named in 1998 to the Inc. 500 list of rapidly expanding private firms. Peppers and Rogers Group provides leadership, consulting, education and research services that help clients re-engineer their sales and marketing processes, resulting in increased customer loyalty, maximized share of customer and improved profit margins.
CONTACT: Kathryn Kavicky
Peppers and Rogers Group
203/316-5121
WEB PAGE: http://www.businesswire.com
GEOGRAPHY: CONNECTICUT
INDUSTRY CODE: PUBLISHING
RETAIL
INTERNET
E-COMMERCE
6.6.3.4 http://www.hoovers.com
http://www.hoovers.com/search/simple/people?query_string=Don+Peppers
Search Results No matches found. Please go back and refine your search. For Don Peppers , for Martha Rogers.
No matches found. Please go back and refine your search. For Peppers and Rogers Group.
For Business Reports I get
From http://www.hoovers.com/cgi-bin/co_search?which=company&query_string=Peppers+and+Rogers+Group&dir_top_id=&Go%21.x=26&Go%21.y=7 a list of matches or not. In our case No matches found. I can go further with
- Dun & Bradstreet Business Reports . Payment required
- Experian Business Profiles: Payment Required
- Harris InfoSource Reports Sorry, no companies match your search.
- Dow Jones Publications Library: No result
6.6.3.5 Alta Vista
http://www.hoovers.com/search/web_redir?which=1&query=Peppers+and+Rogers+Group+Inc.&x=16&y=10 searching for Peppers and Rogers Group Inc.
1. DIRECT HIT – 1to1, the Magazine
URL: http://www.directmag.com/Magazines/Direct/Hit/19990801.htm
Last modified on: 3-Sep-1999 – 11K bytes – in English
[ Translate ]
peppers rogers group inc. – Click here for a list of Internet Keywords related to peppers rogers group inc.
The Result by pressing is the below. Not interesting for us.
Please check the list below for Internet Keywords related to peppers rogers group inc. . Internet Keywords, powered by RealNames, provide an easier way to find web sites using everyday language.
Rogers Group, Inc.
Rogers Group, Inc. – Experts in crushed stone, aggregates, gravel, asphalt
paving, road construction, quarries.
6.6.3.6 Looking up by Dun&Bradstreet
http://dodge.hoovers.telebase.com/cgi-bin/dandb.cgi?FIELD1=Peppers+and+Rogers+Group&FIELD3=CT&P=P0020HX&Q=HOOVERSNOCHG&U=%28IP%29&SERVICE=HOOVERS&R=HOO&x=25&y=5 or direct through http://www,dbn.com
Here I get what I want of financial information about the Peppers and Rogers Group Inc., but I have to pay for it.
Your use of this database is subject to the D&B Terms of Agreement.
Record 1
BIR Business Information Report $79.00
CSR Credit Scoring Report $45.00
BBR Business Background Report $27.00
SER Supplier Evaluation Report $89.00
PEPPERS & ROGERS GROUP INC
470 WEST AVE
STAMFORD, CT 06902
(Headquarters location)
Record 2
BIR Business Information Report $79.00
CSR Credit Scoring Report $45.00
BBR Business Background Report $27.00
SER Supplier Evaluation Report $89.00
PEPPERS & ROGERS GROUP INC
700 CANAL ST
STAMFORD, CT 06902
(Branch location)
6.6.3.7 Tradecompass
See the samples for more information about the different offerings.
No records were found matching the specified criteria.
6.6.3.8 Inc. Com/500
Now displaying 0-0 of 0 records that matched your request
6.6.3.9 Stat-USA
http://www.stat-usa.gov/stat-usa.html
http://www.stat-usa.gov/Newstand
Economic Releases $2 each
- General Economic Indicators
- Housing and Construction
- Employment
- Manufacturing and Industry
- Monetary Statistics
- Economic Policy
- Industry Sector Analysis $10 each. I wanted to go here and make some further information to some Industries and competitive information.
- International Market Insight Reports $2 each
- Country Commercial Guides $20 each
- Best Market Reports $10 each
- Daily Trade Opportunities $1 each
6.6.3.10 Edgar
U.S. Securities and Exchange Commission/NYU EDGAR Site http://www.sec.gov/ http://edgar.stern.nyu.edu/
http://www.sec.gov/edgarhp.htm http://www.sec.gov/edaux/searches.htm
http://www.sec.gov/edgarhp.htm For financial information.
These sites give searchable access to SEC documents and the EDGAR database. EDGAR consists of electronic filings by corporations to the Securities and Exchange Commission. The site allows for a full text search of publicly available filings submitted from January 1994 to the present. These filings include financial statements, quarterly and annual reports, press releases, ownership reports, executive compensation, and prospectuses-among many, many others. First-time users will want to look at the Guide to Corporate Filings section to get an understanding of the huge scope of the information stored in this database. Custom search tools are available to extract relevant information. Non-electronic filings,
and filings made prior to 1994, are not available here. The SEC is an independent, nonpartisan, quasijudicial regulatory agency with responsibility for administering the federal securities laws. The commission also regulates firms engaged in the purchase or sale of securities, people who provide investment advice, and investment companies. The SEC site also offers access to additional SEC specific resources, while those on the edge of technology may prefer to use NYU’s Java interface
Peppers and Rogers Group Inc. http://www.sec.gov/edaux/searches.htm Quick Forms Lookup. Companies that have fewer than 500 investors and less than $10 million in total assets are not required to file annual and quarterly reports with the SEC.
Your query: Peppers and Rogers Group Inc. Your search had 0 hits. Generated at 00:09:14 EDT on October 26, 1999
Conclusion: If the company had been listed I would have found a lot of text files with Information. See for instance by Yahoo. Edgar is a very valuable resource.
6.6.3.11 BizTech Research Library & Searchable Knowledge Map
http://www.brint.com:80/interest.html BizTech Research Library & Searchable Knowledge Map
http://www.brint.com/Business.htm
Company and Industry Information USA
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Also see company information under Investment Opinions & Resources. For information on ‘how to’ do company and industry research and access to many other resources, you may check out the following links.
Researching an Industry or a Specific Company Other Industry Research Links from Polson.
Researching Transnational Corporations From Corporate Watch.
How to Find U.S. Company Information http://gopher.nypl.org/research/sibl/company/companyinfo.html
How to Find U.S. Company Information
TABLE OF CONTENTS
Science, Industry and Business Library
How to Find U.S. Company Information
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The following is a guide to doing basic research on United States companies. When destinations and call numbers are given for sources, these refer to The Science, Industry and Business Library (SIBL) of The New York Public Library (directions, hours). However, the principles of research presented in this guide can be applied anywhere; in addition, many of the references are standard business sources – both print and electronic – which can be found in any good business library.
There are also pointers to resources on the Internet for finding company information.
You can either move through this guide sequentially by paging or scrolling down, or go directly to section(s) you are interested in by clicking in the table of contents.
6.6.3.11 Other sources
Search for: Peppers and Rogers Group
One-to-One Marketing on the Web Jun. 12, 1998. Peppers, Don; Rogers, Martha; Kasanoff, Bruce. To make real use of the Internet, work with the customers you already have [Collection: Inc. Extra: Online Entrepreneur ]
Index Feb. 01, 1999. Inc. Staff. A comprehensive guide to companies, organizations, and individuals featured in the February 1999 issue. [Collection: Inc. magazine: February, 1999 ]
Inc. 500 Index Oct. 15, 1998. Inc. Staff. The fastest-growing private companies in America in 1998, listed alphabetically. [Collection: Inc. magazine: Inc. 500, 1998 ]
How to Benchmark Sales-and-Marketing Budgets Feb. 01, 1999. Greco, Susan. Here’s how to determine the percentage of gross revenues you should budget for sales and marketing. Includes a look at what large companies spend and national averages for various industries. [Collection: Inc. magazine: February, 1999 ]
Taming the Data Beast Mar. 16, 1999. Inc. Staff. Databases enable a company to follow customer needs, market trends, suppliers’ prices, costs, and–oh yes, sales patterns. Still,… [Collection: 301 Great Ideas: Selling ]
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6.6.4 Searching newsgroups or mailing lists
6.6.4.1 Deja.com http://www.deja.com/
5. Discussion Search Results: «1to1 marketing» · 02/16/99 Re: 1to1 Data Warehouse – Br comp.databases.olap Draab · 03/12/99 Re: 1to1 Data Warehouse – Br comp.databases.olap mcqueenpat · 12/14/98 A description of 1to1 dejanews.comm.torisd. tdapas
Forums
7. Discussion Search Results: «competitors intelligence» |
6.6.4.2 Liszt.com http://www.liszt.com/cgi-bin/liszt.cgi?word=marketing&junk=s&an=all
- “marketing”
- Your search on marketing matched 2 Liszt Select categories:
Business/Marketing (2 lists) | Computers/Internet/Marketing (2 lists)
III. Your search on marketing matched 188 mailing lists (although Liszt will only show 150):
III. Your search on 1to1 marketing matched no mailing lists.
III. Your search on Martha Rogers matched no mailing lists.
III. Your search on Peppers and Rogers Group matched no mailing lists.
5. Don Peppers
III. Your search on Don Peppers matched no mailing lists. |
6.6.5 Finding personal information Online
The best sources to find personal information online is through the following Web site:
NAKED IN CYBERSPACE: How To Find Personal Information Online
DIRECTORY OF INTERNET RESOURCES AND LINKS TO SITES Copyright © Carole A. Lane, 1997, Copyright © Online Inc., 1998 http://www.technosearch.com/naked/directory.htm
6.6.5.1 Using Northern Light
Martha Rogers
http://www.northernlight.com/nlquery.fcg?cb=0&qr=Martha+Rogers&orl=&search.x=28&search.y=8
Found : Through http://www.eaglestalent.com/martha_rogers.html The following
Martha Rogers specializes in thought leadership and stategy in the fast growing fields of interactivity, marketing technology, relationship management, and business development.
Martha Rogers frequently appears on a variety of television and radio programs covering business trends and features, and receives rave reviews speaking to national and international audiences on the future of marketing. A former professor of Telecommunications and Marketing, martha
rogers began her career as copywriter and advertising executive.She is the co-author of The One to One Future: Building Relationships One Customer at a Time.
Martha Rogers is available through Eagles Talent Connection Speakers Bureau. See more details, or book a speech by Martha Rogers .
Martha Rogers (THIS FOR SHOWING WHAT YOU COULD FIND, NOT RELEVANT!!) Number 3 of the list of 101,792 items for: Martha Rogers
http://library.northernlight.com/PN19990922030039457.html?cb=0&sc=0#doc
Summary: WYOMING — Martha A. Rogers, 77, of Mankato, Minn., formerly of Wyoming, Ill., died
at 1:40 a.m. Thursday, Sept. 16, 1999, at Waterville Good Samaritan Center in Waterville,
Minn. Born July 16, 1922, in Canton to Oran and Maude Pittman Johns, she married Fred B.
Rogers on July 21, 1940, in Kingston Mines. He died Sept. 6, 1983.
6.6.5 Testing how Rogers And Peppers group Web site is evaluated
Using http://www.siteinspector.com/
Site Inspector Improve your site Inspect your site’s quality Web Page Summary Detailed Report by SiteInspector, Powered by LinkExchangeOverall Rating 4 out of 5(5 best) Reported: 10/25/99 06:44 PDT We’ve just inspected your site and the following is a summary of each diagnostic test that was performed.
Web Site TestResults | Rating Legend Browser Compatibility 5 Link Validator 5 Popularity 1Load Time 3 Submit It! Readiness 5 Spelling 5 HTML Validity 5 Conclusion: The site is not especially popular. I find that strange!
We’ve just inspected your site and the following is a summary of each diagnostic test that was performed. Click on any of the tests below to view a detailed report. Web Site Test Results | Rating Legend
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