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Intelligence/Business Intelligence/ OmverdensOvervåkingE-BusinessInternet Marketing IntelligenceInternett MarketingWeb utviklingsprossenCD/Video utviklingsprossenTips& TriksLinker |
Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 11 |
Marketing Mix tactics and Conclusions |
Chapter 11 Marketing Mix tactics and Conclusions11.1 Marketing on the Internet. The marketing mix11.1.1 Old 5 P’s 11.1.2 New 5 P’s 11.1.3 Issues in Web based marketing 11.2 The sales method11.3 Internet sales method11.4 The promotion strategy11.5 Internet promotion strategy11.6 Positioning and pricing policy of the services11.7 Internet positioning and pricing11.8 Conclusions |
11.2 |
The sales method |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
The sales method is to concentrate on interesting projects, which require hard work and professional attitude. The main method is to take advantage of old and new contact network for known and new customers. The sales channel is straight from the the coompany to the customer; there are no middlemen in between. This method of distribution creates basic frames to sales channels.
For cost reasons the Industry shouldn’t any middlemen or other sales channels, it should concentrate on very simple sales process.
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