Intelligence Resource (IR)
Praktisk Intelligence (I)/Business Intelligence (BI)/
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Kunnskapskilden
Intelligence/Business Intelligence/ OmverdensOvervåkingE-BusinessInternet Marketing IntelligenceInternett MarketingWeb utviklingsprossenCD/Video utviklingsprossenTips& TriksLinker |
Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 9 |
Segmentation, Customer analysis and target markets |
Chapter 9 Segmentation, Customer analysis and target markets9. 1 Segmentation9.1.1 Bases for segmenting consumer market 9.1.2 Segmentation Internet users 9.1.3 Bases for segmenting business market 9.1.4 E-Business Market Segmentation 9.2 The Internet Consumer9.2.1 Shift of power to customer 9.2.2 Main motivations to Surf the Net 9.2.3 Facilitator: 9.2.4 Simplifier: 9.2.5 Accelerator: 9.2.6 It is 5 general categories of adopters of products 9.2.7 Strategies 9.2.8 Demographics-Age 9.2.9 Demographics- Gender 9.2.10 Female Users 9.2.11 Things that attract/repel females 9.2.12 Education attainment 9.3 The Internet Consumer and shopping9.3.1 Shopping on the Web (Interactive Home Shopping=IHS) 9.3.2 Reasons for using the Web to shop 9.3.3 Placing orders 9.3.4 Dissatisfying experiences with IHS 9.3.5 Perceived risk with IHS 9.3.6 Overcoming perception of risks 9.3.7 Trust in Action 9.3.8 Some supporting facts 9.3.9 Types of goods and decision-making 9.3.10 The IHS difference 9.3.11 Some ways of developing a IHS competitive advantage 9.3.12 24% of retail sales may be consumer direct by 2010 9.3.12 How Do You Fare With Accessory Buyers? 9.4 One to One’s target markets9.4.1 Target areas 9.4.2 Online targeting |
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