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Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 8 |
Critical Sucess Factors |
Chapter 8 Critical Success factors8.1 Introduction8.2 Megatrends8.3 Critical Issues In E-Commerce8.4 Critical success factors8.5 Critical Success Factors – OnetoOne Marketing8.5.1 General 8.5.2 Other Critical Success Factors 8.6 Barriers8.6.1 General 8.6.2 Specialization 8.6.3 Laws and regulations 8.7 Barriers to selling over the Internet8.8 How the Industry is coping with different issues is critical for the success8.8.1 The barriers to selling over the Internet 8.8.2 To understand and cope with the Impact of Information Superhighway and the trends 8.8.3 To cope with the Impacts of Globalisation 8.8.4 To cope with the Impact of Technologies 8.8.5 To cope with the Impact on Individuals 8.8.6 To Cope with the Social Concerns 8.8.7 To cope with the Impact on Organisations 8.8.8 To cope with the changes of the Information Intensive Occupations 8.8.9 Employment and Productivity Impacts 8.8.10 To cope with the Broadband Innovations 8.8.11 To cope with the changes by the Consumers 8.8.12 How the Industry is coping with Commodification 8.8.13 Consumption Patterns 8.8.14 How the Industry is handling Legal Issues 8.9 The Ideal Retail Store as criteria for success8.10 The Four Best Gifts To Give Your Site. Criteria for success8.11 The most Critical Information system Applications8.13 The Patricia Seybold Group8.13.1 The Eight Critical Success Factors for E-Business8.13.2 The Five Steps to Success in Electronic Commerce8.13.3 Tips for Successfully Managing E-Business Data8.13.4 Criteria for Success Ronni Marshak October 8, 19998.14 10 Rules for effective e-commerce – Factors to consider8.15 IDEAS ’98: The Route to Strategic Customer Care8.16 To cope with «What does the e-customer want most?»8.17 To cope with the following Things to do8.18 To cope with «New Customer Values will force marketer to think in a new way»8.19 To cope with the rules of success on Internet are8.20 To find The right partners within the TIME industry8.21 To cope with » How will marketing on the World Wide Web differ from traditional marketing?»8.22 To cope with Measuring Project Success |
8.10 |
The Four Best Gifts To Give Your Site, Criteria For Success |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
http://www.searchz.com/Articles/1204983.shtml
The best way to build a wish list of services, applications or information that you(Industry) want to make available to your online customers is to include your customers in the process.
What do customers think about your site? Have you done usability testing? Do you have a good feedback process to gather your customers’ wishes for your web site? Addressing these questions will have a positive impact on your online revenue. Even small improvements can yield big results.
E-commerce E-conomics
Recent surveys have estimated that more than 40 percent of computer users are likely to shop online this holiday season-an increase in excess of 300 percent over the 1997 holiday season. Wouldn’t if be nice if your site could capture even a small percentage of this growth?
If only 40 percent of computer users will shop online, and about 65 percent will use a credit card to purchase online, just imagine what a 10 percent increase in new online shoppers will do for your online store.
What if you could get more of your online customers to actually purchase online? Say that only 50 percent of your customers actually order online. What would a 50 percent increase in online orders do to your web site’s bottom line? There are many web practices, techniques and technologies available to help you increase online orders.
Gifts Worth Giving
Without further ado, here are just a few gift recommendations that could increase your web site sales come the New Year. If you already have implemented all of these recommendations on your site, then you deserve a big pat on the back. However, I suggest you revisit each item to make sure it works to your customers’ satisfaction, as well as gives you a competitive advantage.
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