Intelligence Resource (IR)
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Intelligence/Business Intelligence/ OmverdensOvervåkingE-BusinessInternet Marketing IntelligenceInternett MarketingWeb utviklingsprossenCD/Video utviklingsprossenTips& TriksLinker |
Kunnskapskilden – Internet Marketing Intelligence
Internet Marketing Intelligence
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Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 7 |
SWOT |
Chapter 7 SWOT7.1 Introduction7.2 Strengths7.2.1 The Benefits of relationship marketing 7.2.1.9 Savings 7.2.2 Precision marketing by Debora Kania. Strenghts of the Industry 7.2.3 Other Strenghts 7.3 Weaknesses7.3.1 Other Weaknesses 7.4 Opportunities7.4.2 What opportunities does the World Wide Web offer in reaching customers? 7.4.3 Other Opportunities 7.4.4 Intermediaries in shopping – What does that mean to the marketers? 7.4.6 Still other opportunities 7.4.7 Possibilities 7.5 Threats7.5.1 Threats to E-Commerce 7.5.2 Other threats 7.5.3 Barriers to selling over the Internet 7.5.4 Advice From Don Peppers 7.5.5 Once we determine that one to one marketing has a sound theoretical foundation, we need to pay attention to the practical issues: 7.5.6 Who is most threatened by the World Wide Web opportunity? 7.5.7 Threats when not handle in the right way |
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