5.8 The Market place 1to1 after Peppers & Rogers

 

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Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

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Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Internet Marketing Intelligence

 

 

 

Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

 

Chapter 5

Market Analysis

 

 

Chapter 5 Market analysis

5.1 Trends

5.1.1 Mega trends

5.1.2 Emerging Web Trends

5.1.3 1999 Web Trends

5.1.4 Where in the world is the Net taking us?

5.1.5 Future.sri.com

5.1.6 Predictions for the Web in 1999

5.1.7 Other trend forecasts

5.1.8 E-Commerce

5.1.9 Trends Technology

5.1.10 Drivers for Change – Consumers

5.1.11 Demographics

5.2 Internet statistics

5.2.1 Internetstatistic.com

5.2.2 E-Marketer STATISTIKK

5.2.3 NUA

5.2.5 Activmedia

5.2.6 Dataquest

5.2.7 Surveyn.Net – Internet User Survey #2

5.2.8 Other Statistik

5.2.9 Web shopping Statistics

5.3 One to One marketing / Relationship marketing

5.3.1 Relationship Marketing

5.3.2 1:1 marketing

5.3.3 Permission marketing

5.3.4 Power tools for 1:1

5.3.6 Critical Questions

5.3.8 The state of one to one online, part II

5.4 Customer care/ customer service

5.4.1 Customer Care Pricewaterhous & Coopers

5.4.2 Customer Relationship Management CRM

5.4.3 Customer service

5.4.4 Collect customer information

5.4.5 Customer service

5.4.6 Internet Customer Service

5.5 Personalization

5.5.1 Personalization: Marketing to one:

5.5.2 There are 4 ways to ad personalization to the web site

5.5.3 Different articles about personalization

5.6 Privacy

5.6.1 Information sources on Internet concerning privacy

5.6.2 Articles about privacy

5.7 Security

5.7.1 Different articles concerning security

5.7.2 NUA Security Issues

5.8 The Market place 1to1 after Peppers & Rogers

5.8.1 Communications and Media

5.8.2 Customer Knowledgebase

5.8.3 Mass Customization

5.8.4 Distribution and Channel

5.8.5 Organizational Structure

5.9 The future of One to One Web Technology

5.9.1 The Future of One-to-One Web Interactivity

5.9.2 The Future of One-to-One E-Mail

5.9.3 The Future of One-to-One Web Site Personalization

5.9.4 The Future of One-to-One Push

5.2.5 The Future of One-to-One Community

5.9.6 The Future of One-to-One Web Presentation and Conferencing

5.9.7 The Future of One-to-One Advertising and Promotion

5.9.8 The Future of One-to-One Web Site Tracking and Analysis

5.9.9 The future of tracking in a word: databases.

5.10 Products and customers

5.10.1 Who is buying what over the Internet?

5.10.2 Customer-business interaction

5.10.3 Business relationships and communications

5.11 Changes in the market place

5.11.1 Drivers of Change

5.11.2 Consumer Behaviour

5.11.3 Industry Response

5.12 Changes in the market response

5.12.1 Product & Service Offering

5.12.2 Relationship Marketing

5.12.3 One to One Marketing

5.12.4 Mass Customisation

5.12.5 Future Delivery Mediums

5.13 Changes in delivery mediums

5.13.1 Post

5.13.2 Fax

5.13.3 CDs and Disks

5.13.4 Kiosks

5.13.5 Pagers and PDAs

5.13.6 Telephones and Smartphones

5.13.7 Interactive TV

5.13.8 Web TV

5.13.9 Internet E-mail

5.13.10 Internet World Wide Web

5.13.11 Proprietory ISPs

5.13.12 Summary

 

 

5.8

The Market Place 1to1 after Peppers & Rogers

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Peppers & Rogers

http://search.marketplace1to1.com/MktPlace/index.cfm?Profile=Front

5.8.1 Communications and Media

Products/services that help you interact with customers 

Agency – AdvertisingAgency – Database MarketingAgency – Direct MarketingAgency – Interactive MarketingAgency – Public RelationsAnalysis

Call Centers

Computer Telephony

Consultants

Consultants – Direct Marketing

Consultants-Interactive Strat

Consultants-Relationship Mktg

Dialogue Management

Direct Marketing

Hardware

Mail Media

Media – Alternative

Media – Email

Media – WebMedia-InteractivePrint MediaPrinting – On DemandPromotion PlanningResearch

Resources

Software

Software – Mktg Automation

Software – Push

Software – Web – Ad Mgmt

Software – Web – Tracking

Software, Contact Management

Telemarketing Solutions

Training

Web Consultants

Web Developers

 

 

 

 

5.8.2 Customer Knowledgebase

Products/services that help you remember customers

Consultant – Relationship MgmtConsultant – Relationship MktgConsultant – ResearchConsultant, Dbase Mktg SolutConsultantsCRM

Customer Relationship (CRM)

Customer Satisfaction

Data Mining

Data Warehousing

Database Design

Database Management

Hardware

Loyalty Management

ResourcesRevenue OptimizationSales Force AutomationSecuritySoftwareSoftware – Data Migration

Software – Data Warehse Apps

Software – Database Mktg

Software – Database-Genl

Software – Database-Rel. Mgmt

Systems Integration

Training

Web Enterprise Info. Portal

 

 

 

5.8.3 Mass Customization

Help customizing your product/services for each customer

ConsultantsConsultants – SystemsGraphic DesignHardwareSoftware – Filtering  Software – GeneralSoftware – WebSoftware – Web PersonalizationSystem Integration

 

 

 

 

5.8.4 Distribution and Channel

Help building closer relationships with and/or through your distributors

Channel ManagementConsultantsElectronic Commerce ResourcesSoftwareSoftware – Supply Chain

 

 

5.8.5 Organizational Structure

Help changing your organization to support 1to1 relationships

ConsultantsConsultants – Human ResourceConsultants – StrategyIncentive ProgramsMarket ResearchResources SoftwareSoftware – IT SolutionsSoftware – Money Mgmt.Software, Network ManagementTraining 

 

 

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
ORG.NR: 977 505 992

Jan Vig
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