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4.8 What Environmental Factors? (green environment)


Intelligence Resource (IR)

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Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier


Internet Marketing Intelligence




Kunnskapskilden – Internet Marketing Intelligence
Internet Situational Analysis of 1to1 Marketing/CRM


Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000



Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions



Chapter 4

Environmental Scan



Chapter 4 Environmental Scan

4.1 General trend

4.2 What demographic trends / factors need to be considered?

4.2.1 Generally

4.2.2 Demographics and Internet

4.3 Economic and Business trends / factors

4.3.1 Generally

4.3.2 Internet and Economic and Business trends / factors

4.3. 4. Transactions

4.3.5 Daily Financial and Economic News Services

4.3.6 General Economic Demographics

4.3.7 Sample Economic Journals Online

4.3.8 Business Trends

4.4 What Political / Legal factors are likely to impact on the market?

4.4.1 Generally

4.4.2 Internet and E-commerce

4.4.3 Internet and Work force

4.4.4 Internet commerce, Legal and ethical issues, security and regulations

4.4.5 The Market Impact of New Media

4.5 Trade and International Issues

4.5.1 Generally

4.5.2 International Trade Newsgroups and Listservs

4.5.3 International Trade Sites

4.5.4 Trade and International Resources

4.6 What social / cultural trends / factors need to be considered?

4.6.1 Generally

4.6.2 Trends for the future

4.6.4 The trends which are undermining One to One Industry’s concept

4.6.5 Other Social trends

4.6.6 Workforce trend

4.7 What technological trends / developments need to be considered?

4.7.1 Generally

4.7.2 21st. Century trends(1)

4.7.3 21ST. Century trends (2)

4.7.4 Future Trends in Telecommunications

4.7.3 The Eight Critical Information TechnologyTrends

4.7.6 Internet and technology change

4.8 What environmental factors? (green environment)

4.8.1 Generally

4.8.2 Internet




What Environmental Factors need to be considered


Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000



4.8.1 Generally

The physical environment’s limitations is bound to be one of the major issues facing business in the 21st century. An example was the world summit in Japan as a last attempt to establish a framework to reduce pollution .

On the other hand pressure groups representing ecological sensitive consumers (such as Greenpeace WWF ) need to be considered since they can influence significant market segments.


Managers need to be aware of the threats and opportunities connected with 4 major trends in the natural environment.

  • Shortage of raw materials in three dimensions:
    – infinite resource
    – finite renewable resource
    – finite non renewable resources
  • Increased cost of energy since traditional energy sources such as oil have become more expensive due to physical or technical resource limitations.
  • Increased levels of competition and
  • Changing role of government in environment protection. It is a trend that even Governments that were less active in that area, the past years , now turn their focus into the  protection of the environment. The case is not to oppose environmental protection, business have to provide selections , products environmental friendly.




As a summary managers for this topic have to deal with issues such as:

  • Urban and rural distribution
  • Climate and weather variastions
  • Shipping distance
  • Physical distribution and communication network
  • Natural resources




Creative Forecasting’s Fast Facts http://www.creativeforecasting.com/v2i4/page2.html


Ice shelves on Antarctica are breaking up faster than ever before, more in the last year than in the last 10-15 years. «Antarctica Sitting on Thin Ice», Mayerline Michel, Edmonton Journal, May-16-1999, p. B4




4.8.2 Internet









A building professional’s guide to more than 60 environmentally-appropriate technologies. Architects, engineers and buildings managers can improve the energy and resource efficiency of commercial, industrial and multi-unit residential buildings through the use of the technologies described in this web site.

The following design and construction issues are covered:

  • indoor air quality
  • daylighting
  • non-toxic materials
  • waste management
  • electricity production
  • water conservation
  • energy efficiency
  • recycled materials




Environment http://www.foe.org.uk/pubsinfo/pubscat/pubca99.htm#general


Friends of the Earth International is a federation of autonomous environmental organisations from all over the world. The members, in more than 50 countries, campaign on the most urgent environmental and social issues of our day, while simultaneously catalysing a shift toward sustainable societies.

  • General
  • Pollution /
  • Roads and Transport
  • Natural Habitats
  • Forests
  • Waste and Recycling
  • Energy
  • Climate
  • Sustainable Futures
  • Urban Issues
  • Young People




Paperless sociate?


While society loves new technology, tradition also plays an critical role in our culture.  Such is the case with the previously forecasted «paperless society».   Computers should have enabled us to decrease the amount of paper we use, but instead there is no difference, or even an increase.  The primary reason – when it comes right down to it, people still want to hold something in their hands and read it on a piece of paper.  Concurrently, today’s printers print multiples of pages more than anyone could ever type or write.

The result is a society that continues to be totally dependent on paper, and will continue to be so for a number of generations (good news for regions dependent on forestry for their economy, bad news for environmentalists)


Biofuels Information Network
Audience: scientists, researchers, environmentally active individuals http://www.esd.ornl.gov/bfdp/


This tightly focused Web site is about one of the many environmental concerns addressed by the U.S. Department of Energy–liquid and gaseous fuels produced from «dedicated energy crops such as grasses and fast-growing short-rotation trees.» Research and analyses on this subject are conducted by the Biofuels Information Network, an integral part of the U.S. Department of Energy’s Biofuels System Division. At this Web site, visitors can learn about the background surrounding this issue, review a listing of upcoming conferences and meetings, obtain an index of recently published materials on the subject (most of which are offered free of charge from the Biofuels Feedstock Development Program), and jump to dozens of additional environmental resources on the Internet.


CIESIN Consortium for International Earth Science Information Network

Audience: researchers, environmental activists http://www.ciesin.org/


It is officially known as the Consortium for International Earth Science Information Network–but you can call it CIESIN. Established in 1989, CIESIN is dedicated to «furthering the interdisciplinary study of global environmental change.» This nonprofit corporation touts a membership of people from universities and nongovernmental research organizations.


From the CIESIN Web site, you can access information about some of the organization’s major projects, including GreenBuild, China in Time and Space, Prototype Land Transformation Model, Global Population Database, and others. In addition to project summaries, CIESIN presents a sampling of documentation and literature on the subject of social-environmental science, and it offers links to a host of socioeconomic data and information sites. For more particulars, check out CIESIN’s online FAQ.


Clean Air Act Amendments

Audience: proponents of a healthier environment http://www.rahul.net/sufive/enviro/cleanAir/CAAA.html


When you walk outdoors and take a deep breath, are you sure that you’re breathing clean, unpolluted air? Are you familiar with the types of regulations that exist regarding the quality of air you breathe? In 1990, significant environmental history took place as the Clean Air Act Amendments were signed into law. Now, on the Web, you can explore these acts, read them in their entirety, and learn more about how the government is working to ensure the reduction of emissions of air pollutants. Topics covered in the Clean Air Act Amendments include ozone, carbon monoxide, tail pipe emissions, solid waste incineration, and others.


Climate Action network Newsletter

Audience: scientists, researchers, environmental activists http://www.igc.apc.org/climate/Eco.html


The Climate Action Network (CAN) is an advocacy organization that seeks to limit human-induced climate change to ecologically sustainable levels. CAN coordinates information exchange, formulates policy options and position papers, and gets involved in collaborative actions. Now, at its Web site, CAN presents recent editions of its newsletter, ECO, for public viewing. Writers for ECO are scientists and political analysts and their writings include editorials, feature articles, updates on current climate-related issues, and more. Back issues of ECO can be requested online.



Environmental Law Around the World

Audience: researchers, policy makers, environmentally active individuals


Protecting the environment is a global concern. Researchers, scientists, activists, and government organizations around the world are involved in analyzing natural habitats, finding solutions to imbalances in the ecosystem, and so on. Environmental laws vary from country to country. For a primer on such matters, take a look at this Web site, where environmental laws from the world are highlighted. Select any region of the globe, then click on it for detailed information. A full-text search of the entire database is available if you want to look up a specific topic.



Environmental news network

Audience: environmentally conscious individuals http://www.enn.com/


For up-to-the-minute news and information about the environment, turn to the Environmental News Network (ENN), where daily updates keep you informed and well-read. ENN gathers its news articles from wire services, government agencies, industry, special interest groups, and other resources. A link called News Tips lets you submit your own leads to the ENN news desk. Some of ENN’s offerings are free, including a selection of feature articles and a calendar of upcoming events, but the best of what’s at this site–daily news and the ENN Library–are fee-based. The good news is, as an Internaut you can give the system a 30-day free trial run. Just load up this Web site and submit your trial membership request. If you like what you see, you can pay an annual fee for full membership privileges.



Global Recycling Network

Audience: consumers, environmentally active individuals http://grn.com/grn/


Recycling has become a way of life for many environmentally conscious individuals living in the ’90s. As a result, vast quantities of information about waste management are becoming available to the public. At the Global Recycling Network Web site, you can conduct research, scout out recycling companies, advertise your recycling business, and more. From the main menu, you can jump to a listing of recycling equipment manufacturers, dealers, and consultants; read up on environmentally responsible companies in the field of waste management; check out the latest stock market values of publicly traded recycling companies; browse a glossary of recycling terms; and read selected features from the Global Recycling Network’s newsletter.


Global Warming Update

Audience: meteorologists, researchers, environmentally active individuals http://www.ncdc.noaa.gov/ol/climate/globalwarming.html


The temperature is heating up at this Web site, where a discussion of global warming is sure to incite the feedback of earthwise Internauts. The global warming document presented here is an informational piece that was originally a presentation at the 74th Annual Meeting of the American Meteorological Society. The slides associated with the document are included at this site as well. These supporting materials feature global stratospheric and tropospheric trends, as well as U.S. semiannual and annual temperature trends.


Handbook for a better future

Audience: environmentally conscious individuals http://www.mit.edu:8001/people/howes/environ.html


What can you do to ensure a better future for the next generation? That’s the big question that’s addressed by the section called Handbook for a Better Future, a collection of works by leading scientists and professionals. The topic is environmental education and it’s broken down into three major groupings: The Situation, The Solutions, and Some Relevant Links. Under the Situation section, you’ll find an outline of the current state of the environment and the problems that are being faced. The Solutions section features ideas and opportunities for individuals, schools, and businesses who want to get involved in manageable projects. This section includes educational materials, boycott alerts, and eco-action tips. The final section, Some Relevant Links, points you to other similarly focused sites in cyberspace.


Internet Environmental Library

Audience: students, researchers, environmentally aware persons http://library.envirolink.org/


Imagine a library where all the shelves are lined with books on only one topic. The Internet Environment Library is just such a place, and the topic at hand is the environment. Everywhere you turn in this library, you run into resources and reference materials about environmental issues such as activism, forestry, hazardous waste, climate variations, and wildlife. Access environmental e-mail list archives, an environmental events calendar, a listing of green products and services, and an index of pressing issues for the future of the planet. No library card is required here, and the reference desk is open 24 hours a day.


Project 2050 – Save Earth

Audience: environmentally active persons http://www.microserve.net/~heberts/

Do you have a creative solution to an environmental problem? Do you think that you have some valuable input when it comes to issues such as population control or pollution? You’re not alone. Lots of environmentally aware individuals are collaborating on ways to make a difference for future generations. Take a look at Project 2050, where Internauts share their plans to save the earth with sustainable development. Project 2050 is filled with interesting ideas that provide alternatives to current plans of action. Issues discussed here include new types of transportation systems, automated house factories, new sources of food, alternative ways of using energy, and more. You can browse the site through its Table of Contents, then jump to specific areas that interest you. Project 2050 welcomes reader feedback and invites your participation in its mailing list. Information on subscribing is provided online.


The EnviroLink Network

Audience: environmental activists http://envirolink.org/about.html


Call it a computer network. Or call it a grassroots community. You’ll be correct in both cases when it comes to the EnviroLink Network. This nonprofit organization has grown from a mailing list of 20 student activists to become an online clearinghouse of environmental information. From its Web site, you’ll be able to study environmental issues such as alternative farming systems, smog watches, biodiversity, toxic substances, nuclear power, ozone depletion, water pollution, and more. You’ll also be able to explore a host of EnviroLink projects, browse a calendar of upcoming environmental and activist events, check out the environmental e-mail list archives, and connect to the Internet Green Marketplace. Don’t miss the Pointers of the Week link, which will lead you to some of the week’s most interesting environmental hot spots on the Net.


Environmental Organization Directory


Use this comprehensive directory to get contact information on hundreds of environmental organizations. The Environmental Organization Directory is sorted into major categories from A to Z, including Boycotts, Energy, Forestry, Health, Land Conservation, Parks and Recreation, Pollution, Recycling, Transportation, Vegetarianism, Water Resources, and Wildlife. Click on any of these or other listed categories and you’ll receive an index of specific organizations, along with mailing addresses and telephone numbers. This directory is a great starting point for environmental activists in search of worthy causes.


and http://gcel.lamar.edu/links/ews.html



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