6.8 Search trough different search engines for different keywords

 

Intelligence Resource (IR)

Praktisk Intelligence (I)/Business Intelligence (BI)/

OmverdensOvervåking (OO)

 DSCF1341_gb

 

Kunnskapskilden

 

Intelligence/Business Intelligence/ OmverdensOvervåking 

E-Business 

Internet Marketing Intelligence

Internett Marketing  

Web utviklingsprossen 

CD/Video utviklingsprossen 

Tips& Triks 

Linker

 

Kunnskapskilden –  Internet Marketing Intelligence

Bench on the pier

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

Content

 

Chapter 1 Introduction/overview

Chapter 2 Search Strategy

Chapter 3 One to One Marketing and its environment

Chapter 4 Environmental Scan

Chapter 5 Market analysis

Chapter 6 Competitors Analyses

Chapter 7 SWOT

Chapter 8 Critical Success factors

Chapter 9 Segmentation, Customer analysis and target markets

Chapter 10 Business Objectives and Strategies

Chapter 11 Marketing Mix tactics and Conclusions

 

 

Chapter 6

Competitors Analysis

 

 

Chapter 6 Competitors Analyses

6.1 General

6.2 Competitors Information Sources

6.2.1 Information supplied by the competitors, knowingly or unknowingly

6.2.2 Trade Sources

6.2.3 Published Sources

6.2.4 Other Sources of Information

6.3 Decision

6.4 The Industry

6.4.1 Overview through Hoovers

6.4.2 Internet & Intranet Software & Services Accrue Software, Inc.

6.4.3 Telemarketing, Call Centers & Other Direct Marketing – Companies mentioned

6.5 Providers of Customer Solution in Scandinavia

6.5.1 Million Handshakes AS

6.5.2 StroedeRalton

6.6 Peppers & Rogers Group

6.6.1 Search trough Search engines

6.6.2 Search on the Web site of Peppers and Rogers Group Inc.

6.6.3 Searching and spying for company information

6.6.4 Searching newsgroups or mailing lists

6.6.5 Testing how Rogers And Peppers group Web site is evaluated

6.7 One to One marketing keywords

6.8 Search trough different search engines for different keywords

6.9 Other Competitive Resources

 

 

6.8

Search trough different search engines for different keywords

 

Research Project: Internet Situational Analysis of 1to1 Marketing/CRM  from Jan Vig  at Griffith University , Australia  1999/2000

 

 

Research Done 9/10-99 Different Keywords

 

Yahoo: Inktomi search engine search the entire Web for the search expression.

 

Search Engine Keyword Result(Hits)
AltaVista – http://www.altavista.com/ “one to one marketing” 7215 Web pages
HotBot – http://www.hotbot.com/ “one to one marketing” ?
Northern Light – http://www.northernlight.com/ “one to one marketing” 9,025 items for:
Google- http://www.google.com/ “one to one marketing” Estimated 3664 matches
Infoseek – http://infoseek.go.com/ “one to one marketing” 3,997 Web search results
Excite  – http://www.excite.com/ “one to one marketing” 1195214 hits.
Lycos – http://www.lycos.com/ “one to one marketing”  
AskJeeves – http://www.askjeeves.com “one to one marketing”  
Yahoo (Directory)– http://www.yahoo.com “one to one marketing” InktomiFound Found 43 web pages for «1to1 marketing

 

Search Engine Keyword Result(Hits)
AltaVista – http://www.altavista.com/ “relationship marketing” 11903 Web pages
HotBot – http://www.hotbot.com/ “relationship marketing” 3,080 Matches
Northern Light – http://www.northernlight.com/ “relationship marketing” 13,776 items
Google- http://www.google.com/ “relationship marketing” Estimated 4101 matches
Infoseek – http://infoseek.go.com/ “relationship marketing” 5,554 Web search results
Excite  – http://www.excite.com/ “relationship marketing” 4940 hits
Lycos – http://www.lycos.com/ “relationship marketing”  
AskJeeves – http://www.askjeeves.com “relationship marketing”  
Yahoo (Directory)– http://www.yahoo.com “relationship marketing” Found 0 categories and 18 sites

 

Search Engine Keyword Result(Hits)
AltaVista – http://www.altavista.com/ “customer relationship” 20393 Web pages.
HotBot – http://www.hotbot.com/ “customer relationship” 6,850 Matches
Northern Light – http://www.northernlight.com/ “customer relationship” 55,438 items
Google- http://www.google.com/ “customer relationship” Estimated 10422 matches
Infoseek – http://infoseek.go.com/ “customer relationship” 24,381 Web search results
Excite  – http://www.excite.com/ “customer relationship” [8850 hits.
Lycos – http://www.lycos.com/ “customer relationship”  
AskJeeves – http://www.askjeeves.com “customer relationship”  
Yahoo (Directory)– http://www.yahoo.com “customer relationship” Found 0 categories and 38 sites

 

 

 

Search Engine Keyword Result(Hits)
AltaVista – http://www.altavista.com/ “customer relationship management” 12535 Web pages.
HotBot – http://www.hotbot.com/ “customer relationship management” 4,540 Matches
Northern Light – http://www.northernlight.com/ “customer relationship management” 19,200 items
Google- http://www.google.com/ “customer relationship management” Estimated 6355 matches
Infoseek – http://infoseek.go.com/ “customer relationship management” 11,705 Web search results
Excite  – http://www.excite.com/ “customer relationshipmanagement” 3480 hits
Lycos – http://www.lycos.com/ “customer relationship management”  
AskJeeves – http://www.askjeeves.com “customer relationship management”  
Yahoo (Directory)– http://www.yahoo.com “customer relationship management” Found 0 categories and 30 sites

 

Search Engine Keyword Result(Hits)
AltaVista – http://www.altavista.com/ “customi*ation” 331380 Web pages
HotBot – http://www.hotbot.com/ “customi*ation ” 3,780 Matches (S)
53,270 Matches (Z)
Northern Light – http://www.northernlight.com/ “customi*ation ” 20,247 items (S)
168,937 items (Z)
Google- http://www.google.com/ “customi*ation” Estimated 4964 matches(S)Estimated 32839 matches(Z)
Infoseek – http://infoseek.go.com/ “customi*ation ” 68,713 Web search results(S)68,713 Web search results(Z)
Excite  – http://www.excite.com/ “customi*ation ” 4126 hits.(S)40783 hits.(Z)
Lycos – http://www.lycos.com/ “customi*ation”  
AskJeeves – http://www.askjeeves.com “customi*ation ”  
Yahoo (Directory)– http://www.yahoo.com “customi*ation ” Found 0 categories and 9 sites(S)Found 1 category and 143 sites(Z)

* because of different ways to write this word , either with s or z

 

 

 

Search Engine Keyword Result(Hits)
AltaVista – http://www.altavista.com/ “personali*ation” 124180 Web pages
HotBot – http://www.hotbot.com/ “personali*ation” 1,140 Matches(S)20,460 Matches(Z)
Northern Light – http://www.northernlight.com/ “personali*ation” 168,937 items (S)40,103 items (Z)
Google- http://www.google.com/ “personali*ation” Estimated 1642 matches(S)Estimated 6333 matches(Z)
Infoseek – http://infoseek.go.com/ “personali*ation” 19,266 Web search results(S)19,266 Web search results(Z)
Excite  – http://www.excite.com/ “personali*ation” 993 hits(S)12634 hits(Z)
Lycos – http://www.lycos.com/ “personali*ation”  
AskJeeves – http://www.askjeeves.com “personali*ation”  
Yahoo (Directory)– http://www.yahoo.com “personali*ation” Found 0 categories and 1 site(S)Found 0 categories and 39 sites(Z)

* because of different ways to write this word , either with s or z

 

 

 

Search Engine Keyword Result(Hits)
AltaVista – http://www.altavista.com/ “call center” 79562 Web pages
HotBot – http://www.hotbot.com/ “call center ” 48,500 Matches
Northern Light – http://www.northernlight.com/ “call center” 126,537 items
Google- http://www.google.com/ “call center” Estimated 26839 matches
Infoseek – http://infoseek.go.com/ “call center ” 63,003 Web search results
Excite  – http://www.excite.com/ “call center” 29150 hits
Lycos – http://www.lycos.com/ “call center”  
AskJeeves – http://www.askjeeves.com “call center ”  
Yahoo (Directory)– http://www.yahoo.com “call center” Found 1 category and 210 sites

 

Search Engine Keyword Result(Hits)
AltaVista – http://www.altavista.com/ “customer care” 59250 Web pages.
HotBot – http://www.hotbot.com/ “customer care ” 21,520 Matches
Northern Light – http://www.northernlight.com/ “customer care ” 78,537 items
Google- http://www.google.com/ “customer care” Estimated 8877 matches
Infoseek – http://infoseek.go.com/ “customer care ” 24,185 Web search results
Excite  – http://www.excite.com/ “customer care ” 11790 hits.
Lycos – http://www.lycos.com/ “customer care”  
AskJeeves – http://www.askjeeves.com “customer care ”  
Yahoo (Directory)– http://www.yahoo.com “customer care ” Found 0 categories and 73 sites

 

 

 

Search Engine Keyword Result(Hits)
AltaVista – http://www.altavista.com/ “data mining” 58726 Web page
HotBot – http://www.hotbot.com/ “data mining” 26,740 Matches
Northern Light – http://www.northernlight.com/ “data mining” 69,207 items
Google- http://www.google.com/ “data mining” Estimated 14909 matches
Infoseek – http://infoseek.go.com/ “data mining” 31,860 Web search results
Excite  – http://www.excite.com/ “data mining” 19610 hits
Lycos – http://www.lycos.com/ “data mining”  
AskJeeves – http://www.askjeeves.com “data mining”  
Yahoo (Directory)– http://www.yahoo.com “data mining” Found 1 category and 111 sites for data mining

 

Search Engine Keyword Result(Hits)
AltaVista – http://www.altavista.com/ “data warehouse” 72581 Web pages
HotBot – http://www.hotbot.com/ “data warehouse” 26,090 Matches
Northern Light – http://www.northernlight.com/ “data warehouse” 89,978 items
Google- http://www.google.com/ “data warehouse” Estimated 15513 matches
Infoseek – http://infoseek.go.com/ “data warehouse” 59,412 Web search results
Excite  – http://www.excite.com/ “data warehouse” 28840 hits
Lycos – http://www.lycos.com/ “data warehouse”  
AskJeeves – http://www.askjeeves.com “data warehouse”  
Yahoo (Directory)– http://www.yahoo.com “data warehouse” Found 0 categories and 48 sites

 

 

Search Engine Keyword Result(Hits)
AltaVista – http://www.altavista.com/ “permission marketing” 1566 pages found.
HotBot – http://www.hotbot.com/ “permission marketing” 670 Matches
Northern Light – http://www.northernlight.com/ “permission marketing” 3,454 items for:
Google- http://www.google.com/ “permission marketing” 1426 matche
Infoseek – http://infoseek.go.com/ “permission marketing” 617 results
Excite  – http://www.excite.com/ “permission marketing” 750 hits.
Lycos – http://www.lycos.com/ “permission marketing”  
AskJeeves – http://www.askjeeves.com “permission marketing”  
Yahoo (Directory)– http://www.yahoo.com “permission marketing” Found 0 categories and 1site

 

 

 

Search Engine Keyword Result(Hits)
AltaVista – http://www.altavista.com/ “Peppers and Rogers Group” 194 pages found.
HotBot – http://www.hotbot.com/ “Peppers and Rogers Group” 87 Matches
Northern Light – http://www.northernlight.com/ “Peppers and Rogers Group” 1,099 items
Google- http://www.google.com/ “Peppers and Rogers Group” 2106 matches
Infoseek – http://infoseek.go.com/ “Peppers and Rogers Group” 339 results
Excite  – http://www.excite.com/ “Peppers and Rogers Group” 341 hits
Lycos – http://www.lycos.com/ “Peppers and Rogers Group”  
AskJeeves – http://www.askjeeves.com “Peppers and Rogers Group”  
Yahoo (Directory)– http://www.yahoo.com “permission marketing” Found 0 categories and 2 sites

 

Hvis du har noen spørsmål eller ønsker å vite mer om Intelligence Resource kan du bruke kontaktmulighetene nedenfor:

 

VIG CONSULTING
ORG.NR: 977 505 992

Jan Vig
Daglig leder

__________________
Kirkeveien 35, NO-1710, SARPSBORG
Mobile : +47 414 43 727
e-mail: ja-vig@online.no
Web: www.slowdown.no ,www.intelligence.no , www.risikoledelse.com

Copyright © 2000-2015 VIG CONSULTING

Del på bloggen

Bookmark and Share

Reklamer

Legg igjen en kommentar

Fyll inn i feltene under, eller klikk på et ikon for å logge inn:

WordPress.com-logo

Du kommenterer med bruk av din WordPress.com konto. Logg ut /  Endre )

Google+-bilde

Du kommenterer med bruk av din Google+ konto. Logg ut /  Endre )

Twitter-bilde

Du kommenterer med bruk av din Twitter konto. Logg ut /  Endre )

Facebookbilde

Du kommenterer med bruk av din Facebook konto. Logg ut /  Endre )

Kobler til %s

%d bloggere like this: