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Kunnskapskilden – Internet Marketing Intelligence
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Content
Chapter 6 |
Competitors Analysis |
Chapter 6 Competitors Analyses6.1 General6.2 Competitors Information Sources6.2.1 Information supplied by the competitors, knowingly or unknowingly 6.2.2 Trade Sources 6.2.3 Published Sources 6.2.4 Other Sources of Information 6.3 Decision6.4 The Industry6.4.1 Overview through Hoovers 6.4.2 Internet & Intranet Software & Services Accrue Software, Inc. 6.4.3 Telemarketing, Call Centers & Other Direct Marketing – Companies mentioned 6.5 Providers of Customer Solution in Scandinavia6.5.1 Million Handshakes AS 6.5.2 StroedeRalton 6.6 Peppers & Rogers Group6.6.1 Search trough Search engines 6.6.2 Search on the Web site of Peppers and Rogers Group Inc. 6.6.3 Searching and spying for company information 6.6.4 Searching newsgroups or mailing lists 6.6.5 Testing how Rogers And Peppers group Web site is evaluated 6.7 One to One marketing keywords6.8 Search trough different search engines for different keywords6.9 Other Competitive Resources |
6.8 |
Search trough different search engines for different keywords |
Research Project: Internet Situational Analysis of 1to1 Marketing/CRM from Jan Vig at Griffith University , Australia 1999/2000
Research Done 9/10-99 Different Keywords
Yahoo: Inktomi search engine search the entire Web for the search expression.
| Search Engine | Keyword | Result(Hits) |
| AltaVista – http://www.altavista.com/ | “one to one marketing” | 7215 Web pages |
| HotBot – http://www.hotbot.com/ | “one to one marketing” | ? |
| Northern Light – http://www.northernlight.com/ | “one to one marketing” | 9,025 items for: |
| Google- http://www.google.com/ | “one to one marketing” | Estimated 3664 matches |
| Infoseek – http://infoseek.go.com/ | “one to one marketing” | 3,997 Web search results |
| Excite – http://www.excite.com/ | “one to one marketing” | 1195214 hits. |
| Lycos – http://www.lycos.com/ | “one to one marketing” | |
| AskJeeves – http://www.askjeeves.com | “one to one marketing” | |
| Yahoo (Directory)– http://www.yahoo.com | “one to one marketing” | InktomiFound Found 43 web pages for «1to1 marketing |
| Search Engine | Keyword | Result(Hits) |
| AltaVista – http://www.altavista.com/ | “relationship marketing” | 11903 Web pages |
| HotBot – http://www.hotbot.com/ | “relationship marketing” | 3,080 Matches |
| Northern Light – http://www.northernlight.com/ | “relationship marketing” | 13,776 items |
| Google- http://www.google.com/ | “relationship marketing” | Estimated 4101 matches |
| Infoseek – http://infoseek.go.com/ | “relationship marketing” | 5,554 Web search results |
| Excite – http://www.excite.com/ | “relationship marketing” | 4940 hits |
| Lycos – http://www.lycos.com/ | “relationship marketing” | |
| AskJeeves – http://www.askjeeves.com | “relationship marketing” | |
| Yahoo (Directory)– http://www.yahoo.com | “relationship marketing” | Found 0 categories and 18 sites |
| Search Engine | Keyword | Result(Hits) |
| AltaVista – http://www.altavista.com/ | “customer relationship” | 20393 Web pages. |
| HotBot – http://www.hotbot.com/ | “customer relationship” | 6,850 Matches |
| Northern Light – http://www.northernlight.com/ | “customer relationship” | 55,438 items |
| Google- http://www.google.com/ | “customer relationship” | Estimated 10422 matches |
| Infoseek – http://infoseek.go.com/ | “customer relationship” | 24,381 Web search results |
| Excite – http://www.excite.com/ | “customer relationship” | [8850 hits. |
| Lycos – http://www.lycos.com/ | “customer relationship” | |
| AskJeeves – http://www.askjeeves.com | “customer relationship” | |
| Yahoo (Directory)– http://www.yahoo.com | “customer relationship” | Found 0 categories and 38 sites |
| Search Engine | Keyword | Result(Hits) |
| AltaVista – http://www.altavista.com/ | “customer relationship management” | 12535 Web pages. |
| HotBot – http://www.hotbot.com/ | “customer relationship management” | 4,540 Matches |
| Northern Light – http://www.northernlight.com/ | “customer relationship management” | 19,200 items |
| Google- http://www.google.com/ | “customer relationship management” | Estimated 6355 matches |
| Infoseek – http://infoseek.go.com/ | “customer relationship management” | 11,705 Web search results |
| Excite – http://www.excite.com/ | “customer relationshipmanagement” | 3480 hits |
| Lycos – http://www.lycos.com/ | “customer relationship management” | |
| AskJeeves – http://www.askjeeves.com | “customer relationship management” | |
| Yahoo (Directory)– http://www.yahoo.com | “customer relationship management” | Found 0 categories and 30 sites |
| Search Engine | Keyword | Result(Hits) |
| AltaVista – http://www.altavista.com/ | “customi*ation” | 331380 Web pages |
| HotBot – http://www.hotbot.com/ | “customi*ation ” | 3,780 Matches (S) 53,270 Matches (Z) |
| Northern Light – http://www.northernlight.com/ | “customi*ation ” | 20,247 items (S) 168,937 items (Z) |
| Google- http://www.google.com/ | “customi*ation” | Estimated 4964 matches(S)Estimated 32839 matches(Z) |
| Infoseek – http://infoseek.go.com/ | “customi*ation ” | 68,713 Web search results(S)68,713 Web search results(Z) |
| Excite – http://www.excite.com/ | “customi*ation ” | 4126 hits.(S)40783 hits.(Z) |
| Lycos – http://www.lycos.com/ | “customi*ation” | |
| AskJeeves – http://www.askjeeves.com | “customi*ation ” | |
| Yahoo (Directory)– http://www.yahoo.com | “customi*ation ” | Found 0 categories and 9 sites(S)Found 1 category and 143 sites(Z) |
* because of different ways to write this word , either with s or z
| Search Engine | Keyword | Result(Hits) |
| AltaVista – http://www.altavista.com/ | “personali*ation” | 124180 Web pages |
| HotBot – http://www.hotbot.com/ | “personali*ation” | 1,140 Matches(S)20,460 Matches(Z) |
| Northern Light – http://www.northernlight.com/ | “personali*ation” | 168,937 items (S)40,103 items (Z) |
| Google- http://www.google.com/ | “personali*ation” | Estimated 1642 matches(S)Estimated 6333 matches(Z) |
| Infoseek – http://infoseek.go.com/ | “personali*ation” | 19,266 Web search results(S)19,266 Web search results(Z) |
| Excite – http://www.excite.com/ | “personali*ation” | 993 hits(S)12634 hits(Z) |
| Lycos – http://www.lycos.com/ | “personali*ation” | |
| AskJeeves – http://www.askjeeves.com | “personali*ation” | |
| Yahoo (Directory)– http://www.yahoo.com | “personali*ation” | Found 0 categories and 1 site(S)Found 0 categories and 39 sites(Z) |
* because of different ways to write this word , either with s or z
| Search Engine | Keyword | Result(Hits) |
| AltaVista – http://www.altavista.com/ | “call center” | 79562 Web pages |
| HotBot – http://www.hotbot.com/ | “call center ” | 48,500 Matches |
| Northern Light – http://www.northernlight.com/ | “call center” | 126,537 items |
| Google- http://www.google.com/ | “call center” | Estimated 26839 matches |
| Infoseek – http://infoseek.go.com/ | “call center ” | 63,003 Web search results |
| Excite – http://www.excite.com/ | “call center” | 29150 hits |
| Lycos – http://www.lycos.com/ | “call center” | |
| AskJeeves – http://www.askjeeves.com | “call center ” | |
| Yahoo (Directory)– http://www.yahoo.com | “call center” | Found 1 category and 210 sites |
| Search Engine | Keyword | Result(Hits) |
| AltaVista – http://www.altavista.com/ | “customer care” | 59250 Web pages. |
| HotBot – http://www.hotbot.com/ | “customer care ” | 21,520 Matches |
| Northern Light – http://www.northernlight.com/ | “customer care ” | 78,537 items |
| Google- http://www.google.com/ | “customer care” | Estimated 8877 matches |
| Infoseek – http://infoseek.go.com/ | “customer care ” | 24,185 Web search results |
| Excite – http://www.excite.com/ | “customer care ” | 11790 hits. |
| Lycos – http://www.lycos.com/ | “customer care” | |
| AskJeeves – http://www.askjeeves.com | “customer care ” | |
| Yahoo (Directory)– http://www.yahoo.com | “customer care ” | Found 0 categories and 73 sites |
| Search Engine | Keyword | Result(Hits) |
| AltaVista – http://www.altavista.com/ | “data mining” | 58726 Web page |
| HotBot – http://www.hotbot.com/ | “data mining” | 26,740 Matches |
| Northern Light – http://www.northernlight.com/ | “data mining” | 69,207 items |
| Google- http://www.google.com/ | “data mining” | Estimated 14909 matches |
| Infoseek – http://infoseek.go.com/ | “data mining” | 31,860 Web search results |
| Excite – http://www.excite.com/ | “data mining” | 19610 hits |
| Lycos – http://www.lycos.com/ | “data mining” | |
| AskJeeves – http://www.askjeeves.com | “data mining” | |
| Yahoo (Directory)– http://www.yahoo.com | “data mining” | Found 1 category and 111 sites for data mining |
| Search Engine | Keyword | Result(Hits) |
| AltaVista – http://www.altavista.com/ | “data warehouse” | 72581 Web pages |
| HotBot – http://www.hotbot.com/ | “data warehouse” | 26,090 Matches |
| Northern Light – http://www.northernlight.com/ | “data warehouse” | 89,978 items |
| Google- http://www.google.com/ | “data warehouse” | Estimated 15513 matches |
| Infoseek – http://infoseek.go.com/ | “data warehouse” | 59,412 Web search results |
| Excite – http://www.excite.com/ | “data warehouse” | 28840 hits |
| Lycos – http://www.lycos.com/ | “data warehouse” | |
| AskJeeves – http://www.askjeeves.com | “data warehouse” | |
| Yahoo (Directory)– http://www.yahoo.com | “data warehouse” | Found 0 categories and 48 sites |
| Search Engine | Keyword | Result(Hits) |
| AltaVista – http://www.altavista.com/ | “permission marketing” | 1566 pages found. |
| HotBot – http://www.hotbot.com/ | “permission marketing” | 670 Matches |
| Northern Light – http://www.northernlight.com/ | “permission marketing” | 3,454 items for: |
| Google- http://www.google.com/ | “permission marketing” | 1426 matche |
| Infoseek – http://infoseek.go.com/ | “permission marketing” | 617 results |
| Excite – http://www.excite.com/ | “permission marketing” | 750 hits. |
| Lycos – http://www.lycos.com/ | “permission marketing” | |
| AskJeeves – http://www.askjeeves.com | “permission marketing” | |
| Yahoo (Directory)– http://www.yahoo.com | “permission marketing” | Found 0 categories and 1site |
| Search Engine | Keyword | Result(Hits) |
| AltaVista – http://www.altavista.com/ | “Peppers and Rogers Group” | 194 pages found. |
| HotBot – http://www.hotbot.com/ | “Peppers and Rogers Group” | 87 Matches |
| Northern Light – http://www.northernlight.com/ | “Peppers and Rogers Group” | 1,099 items |
| Google- http://www.google.com/ | “Peppers and Rogers Group” | 2106 matches |
| Infoseek – http://infoseek.go.com/ | “Peppers and Rogers Group” | 339 results |
| Excite – http://www.excite.com/ | “Peppers and Rogers Group” | 341 hits |
| Lycos – http://www.lycos.com/ | “Peppers and Rogers Group” | |
| AskJeeves – http://www.askjeeves.com | “Peppers and Rogers Group” | |
| Yahoo (Directory)– http://www.yahoo.com | “permission marketing” | Found 0 categories and 2 sites |
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